Discover the concept of organizational behavior and its importance in the dynamics of companies – WAU

Organizational behavior is a type of evaluation circle that seeks to clarify how people behave within an organization, why they act in a certain way and what are the impacts of their forms of development.

There are different concepts and factors that serve as a basis for the development of any company, and one of them is organizational behavior.

Have you heard about this concept? It is one of the key elements within the organizational climate. In other words, it is the set of values, procedures, rules and beliefs that a company brings together.

So that you can understand the magnitude of organizational behavior, we will talk in this post about its meaning, its objectives and its characteristics. Check out the topics that will be covered:

What is organizational behavior?

Several authors and academics, many of them specializing in business administration, marketing and corporate leadership, were concerned with providing a theoretical framework for this concept.

For Stephen Robbins, American author of books on business management, organizational behavior “is a field of study that investigates the impact of individuals, groups and structures on behavior within organizations“.

Scholars David and John Newstrom, also American, define it as “the study and application of knowledge related to the way people act in organizations“.

As you can see, organizational behavior is much more than the interaction between workers, groups and structures in a company, as it deals with the analysis of how these variables influence the development of human talent and functioning in general.

This concept and all its elements are applied and adopted as a philosophy with a major objective: to promote human development in companies and organizations.

In fact, organizational behavior has specific objectives and other aspects that demonstrate its importance and usefulness.

Find out more about them below!

What are the goals of organizational behavior?

Although it is simple to explain, the study of interactions, groups and structures and their impact on the behavior of an organization is a complex task.

It is a rigorous work of constant research, carried out to meet certain fundamental objectives of organizations, their management and the development of their members. Check out some of them.

To describe

One of the focuses of applying organizational behavior as a concept is to understand how people develop and interact within the company or institution.

Research and studies in this area should provide us with sufficient elements to describe in detail and systematically the behavior of members of the organization.


Once the way the organization’s members behave is described, it’s time to ask an important question: why do they do it?

Finding the origin and reasons for the behavior of the team and its members is another objective of organizational behavior.


Applying this concept not only serves to look back, it also helps to look to the future.

By understanding how people behave and the reason for their actions, you can make projections about how employees can cultivate important professional skills within a given period of time.

To control

Understanding the behavior of individuals allows greater control – partial, of course, and not total – of human activities in the workplace.

To achieve these objectives, research and solid data are needed, which we must also look for in the digital and electronic fields.

The digital transformation and the new communication channels mean that the observation, physical analysis and evaluation of each employee’s file is no longer necessary.

For example, it is important to assess interactions, content and uses that workers attribute to social networks and internal communication methods.

What characteristics define organizational behavior?

Organizational behavior has been studied for decades. This allowed specialists to define relevant characteristics and aspects of this concept, which are useful for its application and analysis. Among the most important are:


The theory of organizational behavior variables consists of 3 levels: organizational, group and individual, which, in turn, are influenced by the environment.

O individual level presents certain beliefs or principles, such as:

  • people have different needs and always try to meet them;
  • the human being has limited response capacity;
  • the human being perceives and evaluates;
  • people think about the future and choose how to behave.

On the other hand, the group level it is segmented into formal groups, made up of command, task and temporary teams, and informal groups, composed of interest and friendship groups.

Finally, the organizational level evaluates companies and institutions as a whole, which integrates different activities and efforts with common objectives.


Organizational behavior presents different theories focused on specific fields of study, which allows this concept to be broad and complete.

Specifically, it is composed of the following 5 theories.

Classical theory

It focuses on the need to find elements to manage complex organizations.

Theory of scientific management

It seeks the perfection of working techniques and the creation of parameters capable of measuring efficiency.

Theory of human relations

It prioritizes individuals in relation to the other elements of the organizations and suggests strategies to increase the satisfaction of each one.

Systems theory

It is an administrative philosophy based on systems, that is, on sets of elements that relate to each other to constitute an “organized whole”, which provides better results than the sum of parts.

Contingency theory

It emphasizes that there is nothing absolute in companies and institutions and that, instead, everything is relative.

How is organizational behavior analyzed?

Each organization or company has specific characteristics and challenges. However, there are general parameters that must be followed to analyze organizational behavior.

One of them are indicators, which must be objective and directly related to the action taken. Among them are:

  • absenteeism;
  • time to perform tasks;
  • human failures;
  • production quality and quantity;
  • level of productivity.

Another useful method for assessing organizational behavior is the incorporation of collaborators’ opinions who had a direct relationship with the organization and its members.

Obviously, internal analysis, interviews and other types of feedback are also very useful, as well as the analysis of databases and files related to the development of each employee.

Regarding the frequency with which these types of studies and analyzes must be carried out, it is best to meet all the objectives of a research cycle before carrying out a new one.

Ready! These are some of the most important aspects of organizational behavior, a fundamental concept to boost human development in companies and institutions.

Do you want to know another important concept for organizations? Take a look at the article where we talked about the culture of feedback in companies!