Discover the features and how to use popular advertising – WAU
It is wrong to believe that it is necessary to invest a lot of money to reach your target audience. Small businesses use their creativity to reinvent the way they advertise for little money. Do you want to invest in your brand, but are not able to do sophisticated campaigns? In this post, we’ll show you how you can make popular advertising, achieve your goals and […]
It is wrong to believe that it is necessary to invest a lot of money to reach your target audience. Small businesses use their creativity to reinvent the way they do publicity spending little.
Do you want to invest in your brand, but are not able to do sophisticated campaigns? In this post, we’ll show you how you can make popular advertising, achieve your goals and get the long-awaited return. Follow:
What is popular advertising?
To begin with, this type of advertising is marked by being popular. This means that it is available to the majority of the population or companies.
Thus, the financial issue is not essential for the success of the strategy to happen.
Unlike that, the main points for success are the appropriate choice of the public and an efficient strategy.
Therefore, professionals and companies need to understand what their goals are before they start. Otherwise, they may not meet expectations.
And while it is popular, we must not believe that it is bad or inefficient.
What are the main features?
As its name suggests, popular advertising has a lower cost compared to the main forms of marketing.
As we have seen, this type of advertising does not depend essentially on cost, but on other factors such as research and creativity.
Therefore, companies and people who do not have capital to invest in the tools of the moment find here inspiration to start promoting your brand and your products in an interesting and, at the same time, low cost way.
A pub used a blackboard to write a sentence that does not obey the grammatical rules of learned London. However, it captivates consumers’ attention.
To advertise, the advertiser spent nothing more than a bar owner already owns.
At the same time, Conventional services are also useful for your audience.
There are companies that provide their services website creation, blogs and logos for those who want this type of content. That way, you can improve your digital presence.
Thus, the means are used at a lower cost than is practiced by the market.
Do you want to go further? Promote your products and services with pamphlets.
To lower the cost and increase reach, find another company that has the same goal. In this way, the two deals can be advertised – each on one side, of course – at a lower cost.
Combined with low cost, productions are simple and easily understood by people from different social classes.
So, normally, this form of advertisement is not produced in long weeks. On the contrary, they are easily done. One way to start producing them is to take advantage of cultural gains.
Ask yourself what is being talked about or used most at the moment. Take advantage of this to to attract your audience’s attention.
A pub used the way of speaking of a famous character at the time, Seu Creisson, to develop his popular publicity.
This type of advertising uses persuasion as a weapon. Although it is simple, it should not be considered as bad or of lesser value.
One of the techniques to persuade the consumer is to bring funny content to them. People usually interact more with humorous material.
Another way is appeal to what is popular for the audience to be achieved.
A store used anime figures to attract its customers. He took advantage of the space for promotions without spending an extra cent.
Other simple actions are insert your campaign in paper or plastic bags.
New technologies, on the other hand, are also useful for attracting consumers’ attention.
Have you ever imagined making a sound to call attention to a specific product or service in your store?
Called voice media, it creates a targeted sound, making sure that only the person who focuses on the specified location can hear the message.
O emotional appeal it is an essential part of the success of popular advertising. From him, customers will be convinced to engage with the brand and purchase the products and services offered.
In computerized times, one can appeal to virtual engagement. That way, you can use the campaign for visitors to interact using hashtags or posting photos marking the location.
Another form of emotional appeal is in the use of colors and formats that provoke desire in consumers. In the northern region of London, for example, açaí vendors use red plates to guide and increase people’s desire.
How to start building?
Now that you’ve understood the main characteristics of popular advertising, it’s time to get your hands dirty.
Only creativity can limit the action of popular advertising. Here are some tips we’ve prepared to get you started with your first campaign.
- understand what is the way your audience interacts, that is, what you see and desire the most;
- Look what the media pays attention to and what is interesting to most users;
- realize which spaces are not being used in your establishment or others that can be better arranged;
- search for spaces locations that can be explored by your brand;
- use the creativity for enter traditional locations, but at a lower cost.
As the name says, this type of campaign must be transmitted to the people. So even people who don’t have a lot of formal education should be able to understand your message.
Also, be inspired by situations that you have encountered in your life, from cases of friends to ideas of other traders.
In virtual terms, take into account the possibility for users to interact with your productions. Produce hashtags or encourage them to post photos on your social networks.
Because it is simple and low cost, it is easy for traders and entrepreneurs to get lost in the amount of ideas they can have. So it’s interesting to test them and see which one will be most successful.
Did you like to know about popular advertising and want to understand more about advertising? So see what are the main similarities and differences of it for marketing.