Discover the main marketing tools for SaaS – WAU

As in any segment, a company based on SaaS (Software as a Service) also needs appropriate resources to assist in the control, monitoring, measurement of results and expansion. So today, we are going to introduce the most important digital marketing tools for SaaS. In addition, we will show you why it is important to use them to succeed in business. So, […]

As in any segment, a company based on SaaS (Software as a Service) also needs appropriate resources to assist in the control, monitoring, measurement of results and expansion.

So today, we are going to introduce the most important digital marketing tools for SaaS. In addition, we will show you why it is important to use them to succeed in business.

So, discover from now on the main marketing tools for SaaS and better take advantage of the opportunities that your company has in the market!

Why is it important to have SaaS marketing tools?

With the advance and popularization of internet technologies, such as cloud computing and Software as a Service, many startups are emerging and new service models are being provided. The low initial investment coupled with the growth potential that this type of business has is the major attraction for entrepreneurs.

The problem is that, despite the potential for profitability, the business will not develop on its own and the entrepreneur needs to use appropriate tools to measure performance, as well as optimize processes and increase the productivity of work teams.

If marketing is optimized, the results tend to improve and generate accelerated growth for the company.

Best SaaS Marketing Tools

There are several marketing tools for SaaS available on the market, but we will focus on the most important ones so that you do not lose focus and achieve the results you want. The most important are:

Google Analytics

If you want to boost marketing results, Google Analytics will be an indispensable tool, as it gives direction to campaigns.

As it delivers features that allow you to track the source and analyze the interaction of leads on your SaaS pages, it’s easier to get to know the audience’s profile and find out what they’re most interested in consuming.

Thus, campaigns can be created focusing on what will really bring results. And that’s not all. There are a multitude of metrics that can be adopted to measure campaign results.
Google Analytics can be used for customer attraction, conversion and loyalty strategies.

Complete Google Analytics Guide

Google Drive

Google has incredible tools and it is inevitable not to have some. Google Drive is one of them. It is a cloud storage and document sharing features, images and videos online.

When you open a Google account, you gain access to several integrated tools, such as Gmail, Drive, Google+, among others.

This tool is ideal for remote work groups, where the sending and receiving of materials, as well as the execution and management of activities are carried out via the internet.

In the free version, you will have up to 15 GB of available space. If you need more, just choose a paid version and you’ll have access to more enhanced features.


Despite being similar to Google Analytics, Kissmetrics is more specific, analyzing not only the volume and most visited pages, but also following the individual actions of each user who interacts on the pages of your SaaS product.

That is, you track product visitors and users, rather than just visits. This is a helping hand for the marketing team, as they will be able to better understand the user’s profile.


Amplitude is a tool that allows the marketing team to check visitor behavior while browsing SaaS pages and tracking users, assisting the development team in creation and modeling of products and services best suited to interestsdemonstrated.

Many startups use Amplitude to analyze acceptance of new ideas and validate or abandon the launch of new products and services. The user experience is taken into account in the analysis. is considered a solution when it comes to project management, as it helps to organize and monitor the progress of individual tasks and the overall workflow of the group. Its functions are ideal for planning, implementing and controlling marketing campaigns.

For example: the application delivers performance indicators, cost management by customer, support in London, native applications, Unified Communication (CU), integration with various applications, demand control and much more.

For the team manager, it is easier to know what each member is doing, in real time, and have an accurate forecast of when tasks will be delivered. You can more easily visualize bottlenecks, resolve conflicts and, most importantly, adopt a continuous delivery flow.


If your marketing team needs efficiency in targeting ads, Quantcast will be the ideal tool. It is divided into two segments and delivers complementary services such as Measure and Advertise.

While the first focuses on analyzing and understanding the user’s profile, such as visits, interactions, demographic characteristics, lifestyle and which ones use mobile devices to access SaaS.

The second delivers tailored advertising solutions, in line with this information. That allows the business to achieve greater results with less investment in marketing.

Crazy Egg

Crazy Egg also resembles Google Analytics a bit, but focuses on demonstrating more visual results. That is, instead of numbers and percentages, the tool invests in colorful graphics of various formats, heat maps with the most visited areas and pages, scrollmaps and much more.

All of this is to find out how far visitors come down the page before leaving them. You can access this report in the tab overlay which demonstrates the volume of clicks in a specific location and more.

You may also be interested in these other content!
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SEO (Search Engine Optimization) is no longer a trend and, today, it is a mandatory strategy for anyone who wants to highlight the business on the web and, above all, to be found by the target audience.

Therefore, you need a tool to help you configure the layout, URL, internal and external links, positioning written and visual content on the pages, using the right keywords, creating attractive buttons, etc.

For that, nothing better than a tool like SEMrush. Him analyzes your pages and demonstrates what needs to be adjusted for improvementr ranking of them on Google searches. It also shows the ranking of keywords on your pages and those of the competitor, making it possible to export them to an Excel spreadsheet.

In addition, it analyzes the authority of your web pages, the backlinks and the display of Adwords ads.


Agendor is a tool created by London developers with focus on organizing and monitoring the sales effort. The software integrates the main functions, such as customer registration, control of entry and exit of goods from stock and analysis of business performance, mainly based on sales.

Regardless of whether your business sells physical, digital or service products, Agendor will help you gain a more accurate view of business performance in the market. The data provided should also contribute to the marketing team working on more targeted campaigns.


If you have a team of professionals responsible for planning, creating and developing advertising campaigns, Asana will be a very useful tool. I say this because the application help to form and coordinate working groups where projects and their tasks are properly organized, from the initial stages of planning to the final stage of completion and delivery.

With it, you can plan and add tasks organized chronologically, make comments within each job, open individual or collective windows of conversation with the team. Best of all, if you have a team with a maximum of 15 members, the application can be used completely free of charge.


Trello is also a project management application and work teams. The difference is that it focuses on simplicity and effectiveness. Digital marketing strategies, such as content production, can be more easily created and implemented, as it works based on a chart with cards, dividing tasks by named columns.

For example: you can create a card for a specific task and leave it in the initial column with the name “Available”. Whoever takes on the task must move the card to the next column, named “In progress”. Upon completion, he must move the card again to the next column, with the name “Finished” or “Delivered”.

The cards and columns can also be organized by colors and the work, besides being organized, is very fun.


For companies that provide services via SaaS, having control over subscriptions, forming service packages, migrating plans and paying customers are indispensable tasks.

However, doing all this work manually, besides being tiring and time consuming, is subject to errors. Therefore, we recommend the use of subscription management software for the business.

Vindi offers a system that facilitates the management of customer subscriptions and payments, making the process quick and flawless.

Content Marketing

Finally, we leave the most important tip for last. Without content there is no marketing and perhaps this is the most delicate and time consuming part of the strategy. Therefore, we recommend using a content production and management tool. Thus, you have professional producers and aligned with your project.

In addition, the tool should assist in management and measurement of results generated with the contents used. SaaS-based startups and companies, aiming for rapid and sustainable growth, need this tool.

Now that you know the best SaaS marketing tools, don’t waste any more time. Even today plan campaigns with the greatest potential return for your business.

Did you like the tips? Then find out more about this universe with our list of SaaS materials that our team recommends for you and your business!