Discover the secret of the 20 most valuable brands in the world – WAU
Understand here and now the business model of the 20 most valuable brands in the world. Learn lessons from giants like Apple, Facebook and Walmart and get management tips for your company.
Do you know the most valuable brands in the world? A source of inspiration for any entrepreneur, these companies have stood out in the market and generated a certain curiosity about the secrets to such success. After all, every entrepreneur dreams of seeing his business thriving, with a strong brand and being remembered by consumers.
As we know that this type of content interests you, and can contribute to the growth of your company, we bring together the 20 largest and most important brands in the world!
You will not miss the opportunity to meet them and learn a little about their strategies and differentials to be at this level, will you? So stay tuned and check out the selection of successes from the business universe that we have prepared for you!
The criteria for the formation of the ranking
First, it is necessary to make it clear that the list that will be presented is not the product of our imagination. It was prepared by Interbrand and is based on three relevant aspects to arrive at a fair and updated classification:
- financial performance of products and services;
- role of the brand in the consumer purchase decision process;
- strength of the brand to guarantee a higher price and significant gains in the future.
It is a great market thermometer, showing trends and ideas that can be used in local markets.
In fact, as you will see, a good part of these brands are linked to the technology sector, demonstrating all the potential to be explored by this market segment.
Having made this initial clarification, we can finally present the list of the most influential and powerful brands in the world. Check out!
The 20 most valuable brands in the world
Curious to know which companies stood out the most? Every entrepreneur seeks to be inspired by large corporations, because they all started small and have evolved thanks to their ideas, strategies and differentials.
This means that your company may one day appear on the list of the most valuable brands in the world. Just study, believe and work hard for it! Check the ranking now.
In 2017, Amazon was in third place in the ranking and had a fantastic evolution, surpassing the giants Google and Apple. Considered the most valuable brand in the world, the company led by Jeff Bezos had a 42% increase in its market value and is currently valued at $ 150.8 billion.
The business that emerged as an online book seller is innovating year after year and has become the largest online venture in the world. Presenting to your consumers not only as a virtual store, but as an electronics producer and cloud structure distributor.
Technology and innovation are the basis for solid and lasting growth. Companies that tend to bet and persist in these ingredients are able to obtain good results in the long run.
Despite losing the first position to Amazon, Apple has been showing all the power and potential of the technology sector. Valued at $ 146.3 billion, the most famous apple in the world is in this prominent position thanks to its innovative and highly desired products on the market.
And what are the secrets to success? Founded by Steve Jobs and Steve Wozniak in 1976, in California, the brand has a philosophy based on innovation, quality, design, elegance and impeccable finish of its products and, of course, efficient and differentiated customer service.
All of this makes thousands of consumers around the world eagerly await the brand’s launches, especially the iPhone.
Who knew that a simple internet search engine would become the world giant it is today? Another technology-related company, Google has a market cap of $ 120.9 billion.
To be one of the most famous and promising companies in the world, it keeps its focus on the client, adopting effective methods to attract and retain talent, leaving them motivated to develop services that change people’s daily lives.
In addition, it has a policy of transparency and decision-making based on data. Some of this giant’s most famous and interesting beliefs are:
- keep the focus on the user and the rest will be a consequence;
- it is possible to make money without doing evil;
- there will always be more information;
- it is possible to be serious without wearing a suit;
- excellent is still not enough.
The fourth most influential brand in the world is Samsung, valued at $ 92.3 billion. One of the market leaders in the production and sale of smartphones, televisions and computers, the company also stands out for its innovative culture rooted in all its processes.
It is noteworthy that it is one of the few brands that are not American in the ranking, being the only one from South Korea.
Still, the results are expressive and place it as a strong competitor of Apple in the smartphone market and one of the leaders in televisions and computers.
Since its emergence, Facebook has been a brand with a strong influence on consumers’ lives and is valued at $ 89.7 billion. The numbers are impressive, mainly because the company is only 14 years old.
Considered the largest social network in the world, with more than 2.1 billion users, Facebook still has famous and innovative applications, such as WhatsApp and Instagram.
It appeared in an unpretentious way, the result of the idea of Mark Zuckerberg and his friends who developed a network so that Harvard students could create profiles with personal data and photographs. The idea worked so well that it spread, turned into a movie and became one of the largest and most important companies in the world.
AT&T (American Telephone a Telegraph) was founded in 1875 and is the largest American telecommunications company, delivering voice, video, data and internet services to the market.
It has already covered almost 94% of the United States’ territory, but has been divided into several companies as a way of stimulating competition and avoiding a monopoly of activity in the country. In 2014, the company bought Directv Group, which gave it the command of DirecTV and SKY and placed it in the closed television market.
It is currently valued at $ 82.4 billion; numbers that place it in the sixth position in our ranking.
Microsoft was already among the top positions in this ranking, but experienced a drop in the last year and, today, it ranks seventh among the most valuable brands in the world, with a market price of $ 81.2 billion.
Founded in 1975 by icon Bill Gates and his friend Paul Allen, the company dominates the market for the development and sale of computer operating systems, installed on practically 90% of the devices sold worldwide.
Adopting an innovative attitude and beyond its time, the company remains focused on offering its customers a positive experience, simplifying and automating their daily tasks, in addition to having specific products for the business universe.
Verizon is yet another company operating in the telecommunications industry in the United States and has been valued at $ 62.8 billion. The secrets to success? The offer of countless quality services, with speed and innovation, such as cloud, video and telematics.
It is interesting to note that this market giant was founded in 2000, as a result of a merger between Bell Atlantic and GTE, becoming the largest American telephone operator, with over 40 million active lines.
Another detail worth mentioning is that the company has always invested in marketing and at the time of its appearance, it invested more than US $ 300 million in publicizing the new brand.
Walmart is another strong brand to enter the ranking. Valued at US $ 61.5 billion, it was created in 1918 as a small store of varieties and products at attractive prices in the city of Bentoville, known for being calm and having country habits.
The surprising history shows how much success is the result of good ideas and persistence, since the company is one of the largest and most profitable in the world. To get here, he always kept his focus on cost reduction, seeking to offer customers the most attractive prices without, of course, leaving quality and customer service aside.
ICBC (Industrial and Commercial Bank of China) is considered the largest banking institution in the world and also one of the great symbols of the country, which explains the tenth place in the ranking of the largest brands in the world.
The company has a market value of US $ 59.2 billion and a history that is intertwined with that of the country itself, marked by innovation and economic development.
11. China Construction Bank
Another Chinese bank, CCB is the second in the country and the world. The institution is in an expansion phase and already operates in the London market where it acquired BicBanco (Banco Industrial e Comercial). The brand’s equity is US $ 56.8 billion.
Have you heard of Alibaba? It is a kind of Chinese Amazon, a virtual market in which all types of products are sold and purchased, from hair clips to automotive products.
The company’s main mission is one: to simplify the consumer’s life, giving more comfort and agility when buying products anywhere in the world. For this reason, it is in 12th position in the ranking and has been valued at US $ 54.9 billion.
13. China Mobile
The 13th most valuable brand in the world is China Mobile, the first state-owned company to appear on the list. Specializing in mobile telephony, it holds the majority of the Chinese market and has been valued at $ 53.2 billion.
The company is betting on innovation and expansion and in 2017 opened an office in London, showing interest in investing in Oi – a London group that is in the process of judicial reorganization.
14. Wells Fargo
Wells Fargo is an American company that operates in the financial services sector, that is, it offers credit lines to individuals and companies in the United States. It has had an interesting growth in recent years and is currently considered the fourteenth most valuable brand in the world market, valued at US $ 44 billion.
Mercedes-Benz is a brand with a strong advertising appeal, present among the consumption desires of thousands of people. According to the criteria used by Interbrand, it is considered the fifteenth most valuable company, with a value of US $ 43.9 billion.
Another car maker, the Japanese Toyota is present in several countries and has a brand valued at US $ 43.7 billion. With a focus on the quality of its product, its cars are among the most desired, achieving a high rate of loyalty.
Founded in 1907, the company has revolutionized the market and focuses on the desire to become the largest automaker in the world. It is responsible for creating the Kanban method and the Toyota production model, which reduces time, cost and space consumed in factories.
German automaker BMW is also synonymous with beauty, sophistication and quality. Its cars are adored and valued worldwide, making it the seventeenth most valuable brand on the market.
Valued at $ 41.7 billion, the company emerged in 1916 in a modest way and today is recognized for its unrivaled design. Currently, it has invested in the development of electric cars, further strengthening the power and credibility of the brand.
18. Bank of China
Bank of China is the oldest bank in China, founded in 1912 and among the largest and most powerful in the world. With an expressive profitability, it entered the ranking in the eighteenth position, with a market value of US $ 41.75 billion.
19. State Grid
State Grid is a Chinese company that operates in the electricity market, not only in its country of origin, but worldwide. In London, for example, cities like Brasília, Rio de Janeiro and São Paulo are covered by the nearly 6,000 kilometers of networks under their responsibility.
Betting on the concepts of sustainability and social impact, the company has been growing and strengthening its brand and is currently valued at US $ 40.9 billion.
20. NTT Group
The twentieth company on our list is NTT Group. It is an enterprise that operates in the Japanese telecommunications market, with headquarters and activities in several countries, placing it among the largest providers of this type of service in the world.
Presenting expressive results, the company was valued at US $ 40.8 billion and has great potential to grow even more in the coming years.
So, what did you think of our list of the most valuable brands in the world? As you can see, everyone can teach the small entrepreneur something.
No matter the size of your company, or the industry in which you operate, with dedication and innovative ideas it is possible to achieve success.
All of these great ventures are the result of the courage and willingness of a successful entrepreneur and prove that you can get there too!
And, to continue studying the strength of brands, be sure to download our free ebook on Branding.