Discover XaaS, the business model based on a wide range of services – WAU
XaaS (Everything as a Service) is a business model that exploits cloud computing to deliver services that were previously only possible in person. Among the many benefits offered are reduced costs and increased team productivity.
The maintenance and management of a physical infrastructure is among one of the biggest expenses that a company can face. However, the need to rent large spaces and physically store the company’s assets is no longer the only alternative.
With the digital transformation, a large number of companies are adopting a new business modality, called XaaS (Everything as a Service).
If you are already familiar with SaaS, a little better known term, you can imagine what this business model is about. With the help of cloud computing, this trend allows the company to execute its services with greater agility, security and economy.
In addition to SaaS, there are other models that fit the reality of XaaS, such as IaaS and PaaS. Do you want to know more about the subject, know the benefits of novelty and understand how marketing can fit into this model? In this text, we will address the following issues:
What is XaaS (Everything as a Service)?
The letter “x” is used a lot, mainly in mathematical language, to refer to a hidden value or that can be filled by more than one option. The idea of the term XaaS comes from there. Its about a comprehensive way of referring to anything that is offered “as a service”, or, in London, as a service.
XaaS is, therefore, a business modality that has several possibilities. A well-known example, as we mentioned in the introduction, is SaaS, which stands for Software as a Service.
Did you see how the first letter of what is offered replaces the X? Well, that happens not only with software, but also with communication services, platform, infrastructure and more. Thus, XaaS can include two, three or more models that use the cloud for activities that were previously performed physically.
Next, we will list some of the main examples of services that are covered by XaaS and explain what they are all about. Follow!
Platform as a Service (PaaS)
THE platform as a service it is aimed at companies that want to develop projects, such as the creation and testing of applications, without hitting the complexity and high values that are common in software under construction.
It is an entire environment for development and deployment, which, being based on the cloud, offers complete and secure resources.
SaaS (Software as a Service)
O SaaS, as we already mentioned, refers to the offer of software as a service. Examples of programs made available under this model are more present in our daily lives than many people imagine.
This is the case, for example, with Google Docs, a free and online tool that is part of a set of applications provided by Google Drive.
What sets it apart from similar programs is that it does not need any form of installation. Because it is a SaaS, the software is on a remote server, which ends up bringing several advantages, which will be explored throughout the article.
Network as a Service (NaaS)
NaaS stands for Network as a Service, which can be freely translated into London as Network as a Service. It is an extremely simple tool, which only needs a computer with an internet connection and access to the provider’s portal to function.
Through direct network access, NaaS interconnects several cloud-based services. This all happens digitally, that is, without the need to set up your own network structure or use any type of hardware.
IaaS (Infrastructure as a Service)
Infrastructure as a Service. Remember that we talked about how expensive and ineffective it is to manage a physical infrastructure? O IaaS appears as a solution to this problem. It is a data center that is managed remotely and replaces the need to purchase equipment focused on computing technology.
In this modality of XaaS, it is possible, for example, to store large amounts of data, in addition to contracting services to increase the storage, processing and even RAM memory. One of the most famous examples is AWS, a platform offered by Amazon.
Communication as a Service (CaaS)
CaaS, as the name suggests, refers to the offering of Communication as a service. It generally addresses the use of cloud computing for the use of telephony-related services. This includes the use of voice over IP (VoIP) and automatic call distribution (ACD).
What does Cloud Computing have to do with XaaS?
O Cloud Computing, or, in London, cloud computing, is the detail that makes XaaS possible. It is a technology that exploits connectivity and the large scale of the internet to host resources, data, applications, platforms etc.
The idea is to use the cloud instead of the outdated hardware, eliminating the need for downloads and installations. So, to access a program from anywhere, all you need is an internet connection and a browser.
One of the main characteristics linked to this concept is the centralization of information. Everything is stored on a remote server, which, in the XaaS scenario, allows access to the people who hire the service.
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Does being an XaaS company have benefits?
The XaaS business model, as you may have noticed, is a growing trend in the area of technology and innovation. This is not just a fad, but an alternative that has significant advantages compared to the traditional service model.
Want to know the main benefits? We’ll talk about them below!
The XaaS model, as already explained, centralizes the information on a server that can be accessed from anywhere on the planet and allows the collaboration of teams. Do you know what that means? Its collaborators, even far away, can work remotely and jointly, which raises the productivity.
Other than that, the model allows for in-depth monitoring by management. It is easy to perform analysis to quickly identify and correct flaws, which can make all the difference and avoid missing opportunities due to technical problems.
Creating and maintaining an IT infrastructure requires resources and time that not all companies can afford. From the XaaS model, however, there is no need to invest in equipment, storage space or even maintenance. All based on the cloud, which dramatically reduces the costs involved.
Return on investment measures how much a company has profited after investing a certain amount of money. Now, if XaaS has features as or more efficient than those offered by the traditional model, at a considerably lower cost, it is natural that the ROI ends up high.
Without the restrictions associated with a physical space, the teams’ agility gains an additive. Imagine, for example, the emergence of a problem that needs to be resolved urgently.
If your company has an XaaS, a collaborator can access the server quickly from anywhere and resolve the issue. Since you do not need to travel to the site and can use the device itself to act, the service becomes much more agile and easy to perform.
Supply adaptation according to demand
One of the great challenges of business management is dealing with the common fluctuations in demand. In the computing scenario, for example, it is normal to observe periods of high demand and others with low need to use resources. As the XaaS model is extremely flexible, it is possible to link the service to its need index.
That way, if you foresee an increase in flow in a given month, you can increase your service plan to have more powerful features. This is also a way to optimize financial efficiency, as you can only pay for what you use.
How will XaaS affect marketing?
In the world of marketing, there is already a discussion on how to deal with the growth of this business model. Some chains believe that names that carry the acronym as a service (aas) will disappear, since, theoretically, there are simpler ways to label this type of modality.
However, the fact is that, as XaaS advances in popularity, consumers get used to the term as a service. In this way, maintaining this nomenclature can favor the experience of the public, who will find it easier to recognize the model and the characteristics attributed to it.
There are also the effects that the trend can have on companies’ marketing departments. The contracting of a service under the XaaS model foresees an increase in collaboration between teams, which opens space for a concept, already disseminated, to gain even more relevance: the vendarketing.
The need for the marketing team to work with the sales team tends to increase, as salespeople will need even more marketing insights to educate the public about the model’s characteristics. In addition, the collaborative nature of XaaS will facilitate this cooperation.
XaaS (Everything as a Service) is the result of a long process of technological development. Using the cloud to eliminate the need for downloads, storage space and the purchase of equipment, this business model offers advantages such as increased ROI, productivity and collaboration between teams.
Since we are talking about the subject, how about knowing more about how technological development impacts a company? In this ebook, we present a 360 degree view of the impact of digital transformation on companies. Check out!