do you know what the differences are? – WAU
In view of traditional digital marketing, the answer above becomes quite simple. Content marketing is the creation and dissemination of rich and valuable content that has the purpose of educating the reader and convincing him or her to create a relationship with your brand. For example: we created an impressive special guide to […]
In view of traditional digital marketing, the answer above becomes quite simple.
Content Marketing it is the creation and dissemination of rich and valuable content that has the purpose of educating the reader and convincing him or her to create a relationship with your brand. For example: we created an impressive special guide on a subject relevant to current and future customers and forwarded it to your email address through a contact provided by you, allowing us to educate you about the subject that interested you, creating thus a relationship between the audience and the brand, which, trusting in our work, will start to acquire our products.
O Copywriting it is a technique that projects the reader to take a specific action. This can be making a purchase, filling out a registration, an email confirming information provided in an opt-in, among others.
- Content marketing is done through blog posts, e-books, whitepapers, viral videos, etc. If you don’t already have a blog, it’s important to create one for your company.
- Copywriting is usually used on landing pages, infomercials, direct mail, etc.
Two very different things, right? If you are doing the right thing, it will not be at all.
In this post, we will address some particularities between Content Marketing and Copywriting, which, if well integrated, can bring a great benefit to your business.
Content without copywriting is a waste of good content
There are blogs out there with great content and few readers. If this is your situation – making sure everyone would like to read what you have to offer as content – and your traffic is below expectations, perhaps your copywriting is being ineffective. Below are some points you may be missing.
- Boring titles and intertitles with no power of attraction. Make a good title!
- Calls that do not offer the idea that the reader will benefit in any way. They can even be well written, demonstrate intelligence, but not communicate anything that could change the user’s life in any way. Invest in good calls and try to learn more about them.
- Speaking of offering benefits, this is the main function of a text within content marketing. Think about building what you will provide, always aligning with what will be rewarding to the reader, that is, what will make him remember your brand and return to your site later.
- Work hard depending on the segmentation of your target audience. Your content should not only be aimed at gaining an audience and attracting attention. Attention you can have children, friends, and various types of personas, but the primary function of a website that is concerned with content marketing and copywriting is profit. For that, the language of your texts must be suitable for who you really want to reach.
- Pay close attention to your Call to Action. Making it clear to your audience what they should do after reading your texts is critical. Understand this as encouraging readers to subscribe to your newsletter, become leads, share your content on social networks, etc.
Remember: copywriting is the art of convincing the reader to take a specific action. As much as in this post we talk primarily about texts, this also applies to podcasts, videos, and any content marketing format.
Copywriting techniques are the main weapons that the publisher has to gain engagement, leads, likes and especially conversions in sales. The gain of credibility in the market and the viralization of your brand goes through all this work, which requires investment in knowledge and a lot of dedication.
Copywriting without content is a waste of work and knowledge
Let’s assume that you know everything about copywriting. Will the effective use of this technique be able to automatically push your blog or website into the ranks of the best known around the world? Unfortunately not.
An analogy to be made in this case is to think of a fantastic package for a product that is half-finished. A well-written copywriting on top of bad content will only serve to brilliantly demonstrate how bad your product is.
In order for this not to happen, good publishers must keep the following in mind:
- Being generous makes you attractive. When your content provided for free is so fantastic that it causes you some discomfort, you know you’ve got the right mix.
- People are rarely interested in advertising spontaneously. If your content looks like an ad, it probably won’t even be read to the end. Make your “advertising” too valuable to ignore. Always try to convey benefits to the reader.
Content marketing does a damned good thing for SEO, right? But remember, you are not writing for search engines, you are writing for people. They will provide profitability to your business directly. Always think about them first, and following the scale of priorities, you will develop an SEO plan so that you can be found by new readers in an efficient manner.
The fact is that differentiated content, capable of being efficient in transmitting solutions to current and future customers, and transmitting a sales message without seeming to be an insistent street vendor is what makes readers return and become loyal consumers of your services and products.
And it is because of this that the most profitable businesses have applied copywriting techniques in content marketing. This effective strategy lends itself to bringing together the best of both worlds, which is why the blog Content Marketing is here helping you to be more successful every day in your digital marketing endeavors through the tips above.
Is that you? Do you still have any questions regarding the use of content marketing combined with copywriting? Would you like to report any experience regarding traffic to your blog or website after any change in the way it is advertised? Enjoy the comments and share with us!
To the next!