Does bold type impact the ranking of a post? – WAU

Bolding is not a factor that directly impacts the ranking of blog pages, but it is an essential element for the scannability of the post. With the help of bold, it is possible to highlight phrases that could go unnoticed by readers. Putting a focus on some phrases, it gives more fluidity to the reading, which can impact […]

The bold it is not a factor that directly impacts in the ranking of the blog pages, but it is an essential element for the scannability of the post.

With the help of bold, it is possible to highlight phrases that could go unnoticed by readers. Putting a focus on some phrases, it gives more fluidity to the reading, which can positively impact the users’ time on the page.

So we can say that boldface indirectly impacts page ranking, once:

  • decreases the bounce rate;
  • increases the residence time of the pages; and
  • greatly improves the user experience.

It is important to emphasize that bold, if used excessively and in any position of the content, can negatively affect the user experience – the text is difficult to read and polluted with so much highlighted information, causing the reader to lose interest in reading.

Therefore, use bold, but with awareness and only in phrases that deserve to be highlighted and that cannot go unnoticed by the reader.

A tip, this time more focused on those people who use the “text” tab of WordPress – part of which is the content code – is that there are two ways to make the content bold: or .

The code is used for emphasis, while the it’s more visual. This is because the crawler used by visually impaired people understands only the code and don’t read the code as a phrase that deserves to be highlighted.

On the other hand, if you uninstall the HTML 4.01 and XHTML plugin, the elements with the code remain in the content as if the puglin had never been installed.

Any questions, leave a comment that I will be happy to answer. I will also leave some content that can continue to help your learning:

RECOMMENDED CONTENTS
– 12 rich content hacks to multiply your traffic
– All about SEO: check out the complete Websites Are Us guide
– Understand how to do competition analysis on content