[E-book gratuito] Email marketing – Everything you need to know to create a winning campaign – WAU
Unlike what some people may think, email is not a thing of the past. To this day, one of the oldest means of communication on the internet continues to be used daily. In business, electronic messages are the main method used to exchange information. Household use also leaves something to be desired. Just imagine […]
Unlike what some people may think, email is not a thing of the past. To this day, one of the oldest means of communication on the internet continues to be used daily.
In business, electronic messages are the main method used to exchange information. Household use also leaves something to be desired. Just imagine that for any online interaction the use of email is mandatory.
Summary: Make sure that almost everyone you know uses this service.
A few years ago, marketing teams around the world have understood the power of electronic messages and run email marketing campaigns almost daily. The problem is that most of the time the messages do not have the correct format or are sent without any criteria.
The relationship between marketing and email
Either to gain new customers or retain old ones, email marketing campaigns are among the main weapons of a marketing team.
From the moment that visitors become leads and become part of your contact list, a new window of opportunities opens. The sending of emails with the correct periodization containing messages that make sense to the target audience, can help to win new customers at a very low cost.
Customers who already have a relationship with your brand should also receive attention. E-mail marketing, for this audience, follows a slightly different line. Sending promotional messages with exclusive offers and periodic updates of your news helps your brand to remain in the spotlight of customers.
To learn how to use email marketing correctly you must know what formats are used to reach specific people.
What formats are used
In order for your email marketing campaign to have good results it is essential that you choose the correct format to contact your customers. To get it right, it is necessary to know each one of them, their interests and the relationship stage with your company. Now know the main formats used in the campaigns:
- Newsletters: The Newsletter can be used to indicate news, articles and readings relevant to a customer base.
- Dissemination of rich content: Assists in the promotion of special materials such as e-books, webinars, podcasts or any other format.
- Lead nutrition: Electronic nutrition messages are emails with automated and programmatic triggering that aims to make these leads directed to your natural sales path, that is, the next stage of the funnel.
If you are interested in knowing more about email marketing, don’t miss the opportunity to check out the e-book that Websites Are Us produced in partnership with Benchmark. In “Email marketing – Everything you need to know to create a winning campaign” you will find valuable information on how to design a campaign that gives real results! Download now and check it out!