everything about the social network, its features and the best ways to use it – WAU
Snapchat is a social network for sharing photos and videos. The popularization of the application came shortly after its launch in 2011, largely due to the ephemerality of the content: in 24 hours they were already unavailable. Understand more about the particularities of the social network here!
You have probably heard of Snapchat. But do you know how this social network works? Do you understand how to use the available resources in the best way?
Snapchat is a good alternative for users who like to share content with others on social networks. After all, the application has several filters and features that make publishing more fun for the public.
In this article, you will see a complete guide to Snapchat. The content is divided into the following topics:
What is Snapchat?
Snapchat is the 10th most used social network in our country. Through photos and videos, users can share more of their daily lives. However, publications remain online for only 24 hours.
The application was launched in the year 2011. At the beginning of the decade, its main resource was the sharing of images, which were only performed for iOS systems.
During this period, the application was called Picaboo, but in the same year it was already modified to Snapchat. Its version was improved for Android in 2012 and, in 2013, the Stories feature was added to the tool.
The social network has grown a lot in recent years. To give you an idea, in the middle of 2019, Snapchat reached the mark of 203 million users. Despite the emergence of new competing tools, the application is still widely used by young Americans.
The social network has some characteristics similar to those of Instagram. However, it is important to make it clear that he is the pioneer in video and photo sharing capabilities.
The application has always sought to bring innovations to its users. In 2014, different features were launched, including: chat, geofilters, Live Stories and even advertisements.
How did Snapchat come about?
Snapchat was developed by three young people from Standford University in 2011: Evan Spiegel, Bobby Murphy and Reggie Brown.
Spiegel is responsible for the platform and currently responds as CEO – executive president. He is a visionary professional, who always seeks news for the tool and frequently follows his main trends.
The launch of Stories, released by Instagram, was the trigger for him to promote new features for Snapchat. Among the most used, there is a tool that has a stamp and cutout. It resembles the legendary Photoshop.
The application started to gain prominence in schools in early 2012. Teenagers were the first fans of technology.
They learned resources easily and were free to share their ideas without worrying about other people’s opinions.
Which app is best: Snapchat or Instagram?
One of the most frequent doubts among users of the tools and Digital Marketing professionals is to find out which application is the best: Snapchat or Instagram.
There is no right answer to this question. It is necessary to make a detailed analysis to understand which of the networks best fits your objectives.
In the business sector, for example, you must understand which social network your audience is on. After all, there is no point in focusing on Instagram if he accesses Snapchat frequently.
An interesting tip is to do a brief survey with your persona. Try to find out what your habits are, which channels are the most accessed, your favorite social networks. That way, you can make better decisions for your business.
Another interesting tip is to know the features of each application. Thus, you will have more knowledge to understand if your resources can be applied according to the needs of your business.
We will present, next, the main features and curiosities of Snapchat.
What are the features of Snapchat?
Snapchat has several features to promote user engagement. The camera page is one of the most important. There, you can take photos and record videos – not only on the front camera but also on the rear.
After taking a photo, the user has access to filters, geofilters, sketch tools and stickers. The process is quite simple and you will be able to perform the step by step without any problems.
On this page, the user has access to his Snap Code and Snape Score. You can also check your trophies, contacts, Bitmoj and stories. The settings tab is located in the upper right corner.
The Snapchat user can find the friends page quite easily. Just click on the balloon in the bottom left corner. Another way to access it is to slide the screen to the right.
After performing the procedure, you will have access to your friends list and also to the current conversations.
This page is also easy to access. To find it, you must slide the screen upwards. The interesting thing about this tab is that it gives access to all files previously saved by the user.
The discoveries page is ideal for those people who want to discover other types of stories around the world. To do this, simply slide the application screen to the left.
You can watch the stories of the most renowned artists from London and the world, see publications and even follow the main events of your choice.
Snapchat features were developed in a simple and practical way so that everyone can use the social network. In just a few minutes, you will know how to navigate the application without much effort.
How to use Snapchat?
Now that you know what Snapchat is, how it works and what are the main features, how about accessing the application to know the tool?
Create an account
On the Snapchat homepage, you will find the little ghost, which is the app’s mascot. There, there are also the Login and Create Account buttons. Click on the second option to register.
A screen will open for you to include important information, such as your full name and date of birth.
Then, create a username and password. Snapchat prompts you to create a unique user. So use your imagination to choose the name that most closely matches your profile.
One of the positive points of Snapchat is that the app is very concerned about your security. After filling in your details, you will be taken to a screen to check the authenticity of your data.
The process is done by sending a code to your cell phone number or to your email. You must choose the most appropriate option at that time. Then, just register your email – but this step is not mandatory.
The application’s home page has the image captured by your cell phone’s camera and several icons.
In the top left corner, you have access to the “Find friends”, “Add users”, “Access stories”, “Bitmoji” and “Friends” icons. Right next to these icons you can find a field to search for friends and conversations.
In the right corner, you can not only add friends but also click on the camera switch. It is used to change the image to be captured, which can be front or rear.
At the bottom of your application, you can make some important settings, such as turning on the phone’s flash, turning on the night vision, timer and the “Discover” page.
In the central part of the application, you can take photos or record a video. The filters can be found on the icon that is located next to the emoji. You can apply both static and animated filters.
Despite all the relaxed features, Snapchat is not an exclusive social network for personal relationships. It can also – and should – be used in professional scope, promoting a digital transformation in your business.
Companies that have a profile in this tool are able to create a closer interaction with the customer through the application of Content Marketing strategies.
After all, you can use the social network to make promotions to attract audiences, live broadcasts of events or behind the scenes, create a geofilter so that customers can find your business more easily, in addition to advertising your product or service.
Investing in Snapchat is a great opportunity to meet new people and do new business for your company.
So, in addition to discovering what Snapchat is, visit our article and learn how to use it in favor of your business.