everything you need to know about the course – WAU

Choosing a career is perhaps one of the main challenges for those who want to enter the job market or for those who want to change areas. The options do not seem to have an end – which could be positive if it were not for the doubts that arise in an even greater proportion than the possibilities. In this case, the best […]

Choosing a career is perhaps one of the main challenges for those who want to enter the job market or for those who want to change areas.

The options do not seem to have an end – which could be positive if it were not for the doubts that arise in an even greater proportion than the possibilities.

In this case, the best thing to do is to search for the topics of greatest interest and delve into them to decide which way to go. Depending on the area, this goes directly to choosing a higher education course.

One of the sectors that has been on the rise in recent years is marketing, and the publicity and Propaganda fits him perfectly.

Want to know what the course is like and what to expect from it? Then you have come to the right place!

In this post, you will see:

  • what to expect from the Advertising and Propaganda course;
  • what are the main subjects of the course;
  • what is the ideal profile of the Advertising and Propaganda professional;
  • what is the average salary for those working in the area;
  • where graduates in Advertising and Propaganda work;
  • and what are the possibilities for specialization.

Come on?

What to expect from the Advertising course?

Something we can say without fear is that the Advertising course covers a series of disciplines focused, directly or indirectly, on interpersonal relationships. Why?

If you think about it, you will see that advertising involves persuading someone to make a decision, and it is simply impossible to do so without first creating positive interaction.

What are the main subjects of the course?

One of the decisive factors in choosing any course – and especially one that will take at least 4 years to complete – concerns the subjects studied.

It is very common to see people locking courses right after starting classes because they find they do not support the subjects that are part of the grade.

We are not going to talk in detail about each of the subjects, not least because nomenclature may change from one institution to another.

But some of the main disciplines that you will see in the course of Advertising are:

London language

Content has never been more important for successful advertising and marketing, so the use of our esteemed (and challenging!) London language could not be overlooked in the course.

But, the practical focus here: you will learn how to write ads, a apply writing techniques to different media and a series of essential elements of good production of advertising content.

Advertising Legislation and Ethics

An important part of Advertising is to follow ethical principles already defined in the profession.

In addition, it is important to know the legislation for different sectors. We have already talked right here on the blog about some legal limitations of medical and legal marketing.

Communication and Marketing

Important communication and marketing concepts regarding the best ways to approach the consumer, present the product and explore the market are covered in the course.

This knowledge is essential for the professional to know how to develop good sales and marketing strategies when in the market.

Consumer behavior

Everything that influences consumer behavior and affects their purchasing decisions is important for anyone working in marketing.

Therefore, the course teaches some relevant aspects regarding the definition of market segments, at consumption trends, a adoption of new products and other factors.

Market research

Conducting market research is essential both before starting a new business and for enhance the strategies that are already being used.

And this subject is part of the Faculty of Publicity and Propaganda, with the necessary foundations for the elaboration and conduction of qualitative and quantitative research.

advertising picture

Photography has also always been a powerful advertising resource, and the course gives an introduction to how it can be used within that context.

Among the concepts taught are the use of equipment, scenario composition and provision of products so that the result is of quality.

What is the ideal profile of the Advertising Professional?

Another question that you may be concerned about is whether you have the right profile to work in Advertising after you graduate.

It is true that this is a delicate issue, since in many cases it is possible to adapt and acquire the necessary skills during the course.

Anyway, see 5 qualities that are part of the ideal profile of an Advertising professional:


Creativity, that is, the ability to think of innovative and sometimes unprecedented solutions to a problem, is undoubtedly important for professionals whose job is to attract and convince people to act in a certain way.

But, if you don’t feel that creative, don’t think you need to give up. This is just one of the characteristics that make up the ideal profile and can be developed over time.


Curiosity is also crucial, as the techniques and approaches to reach the audience more effectively evolve all the time.

Only the most curious professionals can follow this progress and go deeper into it to understand the patterns that lead to the creation of trends.

Good interpersonal relationship

Nobody creates anything alone, especially when it comes to advertising campaigns. There are several departments involved in each piece developed, and there needs to be constant communication between everyone.

Thus, people who do not know or do not like to interact with others, to have open discussions on topics relevant to the job and, occasionally, to hear constructive criticism, need to think twice before taking the course.


There is no space for those who stand still, who do not have the dynamism necessary to work with agility. Why?

The deadlines are usually tight, the goals are often ambitious and, adding these 2 factors, it is easy to say that the demand for results will be large.

Those who do not have dynamism are quickly lost in a scenario like this, and it is unsustainable to have a long-term career.

Analytical thinking

Now is the time for you to not give up on reading if you don’t consider yourself such a creative person. After all, analytical thinking goes hand in hand with this and the other qualities mentioned.

The fact is that everything in marketing needs to be measured to ensure that the results are in accordance with the goals established at the beginning.

This monitoring takes place through metrics analysis tools, and having qualified people to use them and interpret the collected data is law in any company.

What is the average salary for those working in the area?

Average wages are always a concern, along with other aspects that involve financial health, such as the relevance of the profession in the future.

First of all, it is necessary to have balance and know that the average salary is affected by several factors, such as:

  • the work region;
  • the level of experience;
  • market demand;
  • the exact position to be held.


More developed regions have a more competitive scenario and, therefore, usually pay more.

However, isolated and less developed places, but which suffer from a great shortage of professionals, can also do the same to attract talent.


Being a recent graduate doesn’t have to be a sign of lack of experience. On the contrary: doing personal projects while taking the course can count a lot to get a job and certainly can affect your salary.


It is impossible to predict exactly what the market demand will be when the student graduates – and this is not just in Advertising, but in any course.

Even so, the strongest evidence points out that marketing is an area that will only grow, and trained professionals will be in high demand.


There are different positions to be held, even in smaller positions, and each has a different average salary.

Knowing all of this, see a monthly average of some positions for recent graduates in Advertising and Propaganda, according to the Love Mondays:

  • advertising assistant: R $ 1,350.00;
  • junior social media analyst: R $ 1,720.00;
  • publicity assistant: R $ 1,740.00;
  • junior art director: R $ 2,558.00;
  • junior advertising writer: R $ 2,967.

Did you notice how the average varies? Probably, the companies analyzed by Love Mondays are from different regions, not to mention that as the level of the professional rises, salaries also increase significantly.

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Where do graduates in Advertising work?

As you can see, there are several possibilities for acting in the market for those who have a degree in Advertising.

See some of the main organizations that you can work with and notice how within each one there are still new ramifications for this training:

Communication companies

Communication companies – such as video producers, brand consultants and publicity agencies – they are the first option of many recently graduated professionals.

These companies have not one, but vvarious positions related to everything learned in the course, and feature good career options.

Internal marketing departments

Many companies prefer to set up internal marketing departments rather than outsource services. Others choose to have a small internal team that works with a partner agency.

This opens doors for Advertising professionals work with the same product or service, not with different customers, as in an agency.


Startups they are also great spaces for Advertising and Propaganda professionals. After all, some of the needs of a company in this phase have to do with what they are trained to do:

  • develop marketing strategies;
  • find the right approach to the product;
  • help create more efficient sales processes;
  • produce content that meets consumer behavior.


And if you don’t want to work for a company, but prefer go your own way as a freelancer? The good news is that you can do this and you don’t have to change your profession.

By the way, this path can be followed even while you are taking the course, to gain practical experience and supplement income.


If you have a desire to work with an important cause, your advertising skills can also be used in non-governmental organizations.

You can develop ways to draw people’s attention to the values ​​and causes you want to promote and increase engagement with the organization.

Press office

Press offices are basically marketing agencies focused on the relationship of public figures with the media.

They prevent customers from having their image and reputation tarnished and work for create and strengthen a strong brand around them.

Just by the description you can see that this is a role that someone trained in Advertising can easily perform, right?

What are the possibilities for specialization?

After graduating, many professionals want to specialize even more in a specific discipline of the course, either because they liked it more or because they noticed a greater need in the market.

These specializations can be done either through graduate school or through quality courses and training at other institutions.

See 4 specialization possibilities for those who have a degree in Advertising:

  • advertising writing: the idea is to deepen the professional’s knowledge in the most advanced advertising writing techniques. Some institutions work with real briefings to improve teaching;
  • art direction: it is the gateway for the professional who wants to deepen the production of audiovisual content (for TV, cinema, internet, etc.);
  • digital marketing: facing those who want pursue a career in digital marketing and its many facets, such as SEO and inbound marketing;
  • management in service marketing: service marketing is different from what is done for a product, and this specialization is made for those who want to expand the conditions to develop strategies for both.

These are just a few of the specializations available. But, for each area taught in the course, there are ways to deepen knowledge and pursue a career in a very specific niche.

Undoubtedly, the Advertising and Propaganda course requires effort from those who do it, but the market has an open door and a wide smile for professionals who take the initiative to show their value in practice.

Now, how about learning about the institutions and the course in a Advertising faculty?