everything you need to know about the e-commerce platform – WAU

E-commerce platforms, such as Shopify, enable you to optimize your online store management and ensure the best results for your business. That way, there is no need to worry about the various technical details that an e-commerce requires because it is possible to have this whole process facilitated.

Regardless of the size of the business, managing an e-commerce is not a simple task. After all, there are countless responsibilities to ensure that the results are satisfactory at the end of each month.

In addition, few financial resources and a small team do not facilitate the day-to-day work.

So it is important to use the tools available on the market to facilitate your routine and make your work more productive. One of them is Shopify, one of the most used e-commerce platforms worldwide.

This solution can directly impact the success of your online store.

Next, we’ll show you what Shopify is and what the main features are, in addition to presenting the pros and cons of the platform so you can make the choice that best fits your budget and business model.

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What is Shopify?

In the early 2000s, starting an e-commerce was not a very common situation or an easy task to be performed.

The online world was not yet so consolidated in our society and the available tools did not please those who tried to venture with the creation of a virtual store.

In 2004, Canadians Tobias Lütke, Daniel Weinand and Scott Lake were constantly trying to open their online store to sell snowboard equipment.

The result was never what was expected.

So, dissatisfied with what was offered in the e-commerce platform market, decided to create their own business to meet this need.

After two years of preparation and planning, Shopify was finally launched in 2006 with the proposal to make life easier for those who were looking to open a virtual business.

Based on the difficulties encountered by the company’s founders, they set up management software to fill this gap in the market.

Therefore, the Shopify is an e-commerce platform that offers services ranging from the design and layout of the virtual store, through inventory and sales management, to the ease of integrating with different forms of payment.

Today, there are already more than one million users using the solution and more than 100 billion dollars have already been handled in sales on the platform.

How does this platform work and how does it fit into your store?

All tasks involved in managing an e-commerce are covered by Shopify.

In other words, you only need to sign any of the company’s annual plans to be entitled to a variety of options in all areas related to the management and execution of the tasks of a virtual store.

Regardless of which product you plan to sell on your website, Shopify has a structure enabled to receive different types of stores. Just choose the interface that best fits your target audience, market and start optimizing your e-commerce results.

The first step is to define which plan to hire, remembering that a free 14-day trial is available so that you get to know the tool better before any longer commitment.

The cheapest is around $ 26 a month and allows unlimited sale of products, but with Shopify applying a 2% transaction fee.

The other two options charge $ 266 a month, but provide more resources and a cheaper transaction fee of 1% or 0.5%.

Then, you can choose one of the 100 models designed exclusively for Shopify by some of the most respected designers on the market.

Available even in the most basic plan, the different layouts allow your store to have greater personality and convey the values ​​of your brand, for example.

Unlike other platforms where the formats are very similar, this tool is unlikely to find any other e-commerce similar to yours.

Present customers with a your brand’s unique concept is another way to enhance your business.

After all, this is one of the most important steps to ensure that your online business achieves good sales results and attracts more consumers with its originality.

Staying on top of your online store’s income is also important. Monitoring inventory from the number of visitors in a given period is also part of the management process. You can follow this information through the platform itself or, if you prefer, by linking your page to Google Analytics.

Another feature of the tool is the possibility of integration with Facebook, for example.

That way, you can make your social media pages enabled to sell and become a kind of e-commerce, ensuring that the customer does not even need to open your website to make a purchase or learn more about your products.

As promised in its initial idea, the entire platform is geared precisely to make life easier for those who do not have much time to give the necessary attention to their e-commerce.

So, with this tool, the trend is that your online store’s results increase and processes are optimized, letting you focus on more strategic tasks.

You may be interested in these other e-commerce content!
What are the main KPIs for e-commerce to guide your efforts?
Types of e-commerce: understand what they are and how they work
Marketing automation for e-commerce: learn how to implement
SWOT analysis for e-commerce: optimize your online store

What are the advantages and disadvantages of Shopify?

In any decision-making process, it is important to list what are the benefits and losses that a particular tool or strategy can offer to your business.

When we talk about e-commerce platform, the situation is no different and this is an important exercise so that your choice is analyzed to the maximum and, in the end, proves to be correct.

To make your planning easier, we have already advanced this part for you.

We separate the pros and cons of Shopify so that your decision is the right one and the results of your company are always the best possible.

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  • With guides aimed at those who are not very familiar with tools of this type, one of the main advantages of Shopify is its easy usability. After all, with this e-commerce platform, you don’t have to worry about the more technical part of management.
  • Another favorable point for those who use this tool is the usability and responsive design of the models available to customers. That is, you can rest assured about quality of your website both in the desktop version, as for mobile devices and smartphones.
  • For those who do not have much time to manage all the tasks of a business with the necessary attention, Shopify can even facilitate the management of products and stock of your virtual store, for example. In addition to an exclusive and responsive design, you can also manage your e-commerce through the platform.


  • Despite offering SEO (Search Engine Optimization) strategies, Shopify uses some subdirectories that end up slightly impairing your page’s SEO performance. The URL of common pages, like “Who we are”, does not have the ideal structure to optimize the search results of your page.
  • Domain names are not included in any of the available packages. In addition, the hosting of your page needs to be purchased. For hosting an email with its own and personalized domain, it is necessary to look for an external tool, such as G Suite, for example. Your brand credibility can be affected with an email that is not exclusive, for example.
  • If your audience is also international, Shopify may not be the best option for your business. After all, the tool does not offer the possibility of setting up a multilingual store, for example. That is, according to your plans, this point may be a disadvantage for you.

Who is this platform recommended for?

Shopify, therefore, is the ideal tool for those looking for greater productivity and better results within their e-commerce.

This platform is recommended especially for those who do not have a very large team to take care of all the demands or even the time necessary to manage the various tasks of a virtual store.

For those who are after more practicality, a exclusive design and ease of managing your e-commerce sales, Shopify is a great solution.

However, if your store is only a small part of your business, this may not be the ideal solution for you, and it is advisable to look for a cheaper and simpler tool.

If you got here, you understood what Shopify is, how and what the objective was when it was founded in 2006, how it works, the advantages and disadvantages and when this solution is most recommended.

Now, just analyze this information to find out if it fits your business model or not.

As we talked about in this article, one of the benefits of having the Shopify platform is precisely the usability and ranking of your page, two very important points for the success of your e-commerce.

So, how about checking out our complete SEO content for e-commerce to ensure that the main factors related to the performance of your online store are monitored?