Find out how to decide between Blogger or WordPress when creating your blog – WAU

Blogger or WordPress: which of these Content Management Systems is ideal for the needs of your business and your blog? Discover the answer by checking the main advantages and disadvantages of each of these platforms.

Ensuring a good online presence is no longer a differential and has become a necessity for each and every brand. One way to ensure this is to have a well-structured institutional website and an educational blog updated periodically.

When deciding to create a blog, it is common for people to come across different options of CMSs (or Content Management Systems). These are tools that allow the optimization of websites and blogs even for those without programming knowledge, such as Blogger or WordPress.

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As they are two of the most popular in this category, we will present here the main advantages and disadvantages of each one of them. Come with us!

What is a Content Management System (CMS)?

The Content Management System is a platform that allows content management on a blog or website in a simplified way.

In general, it reduces the need to involve professionals with programming skills, which ensures agility to update content. Thus, it is possible to add images, texts and even new pages to a website quickly and simply.

Many of the CMSs available on the market today have paid and free versions, such as Blogger or WordPress. They provide templates that can be customized according to the needs of your business and, of course, with your programming knowledge.

These platforms usually offer a good cost-benefit, considering the values ​​they practice and the many possibilities they offer. You can customize your domain, have an interesting layout and even work on your website SEO in a much simpler way.

What are the advantages of Blogger?

Created in 1999, Blogger is currently a CMS tool for creating and managing Google blogs – the purchase was made in 2003. Despite being among the most used tools, the popularity of this platform has been declining and, currently, it is responsible for only 1% of all sites online.

Easy and fast

Creating a website from scratch is very simple and easy if you choose Blogger. All you need is a Google account. After that, the London panel also facilitates the initial setup.

100% free

We didn’t want to give spoilers, but this is perhaps Blogger’s main advantage over WordPress. Since the hosting and domain are provided by Google, you really no need to bear any cost – follow the text to learn more about WordPress.

Adsense integration

As it is a Google tool, some integrations with other network platforms are also quite advantageous. Among them, Google AdSense, which facilitates the inclusion of ads from other brands on your site.

A Google Analytics plugin can also be easily installed, making it possible to tracking statistics on your website in real time.

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What are the disadvantages of Blogger?

Although it offers benefits, Blogger has several limitations. Most of them concern your closed source and the fact that you have no control over hosting. Understand more about these disadvantages below.

Poor customization

Blogger’s lack of flexibility makes it not so customizable. Like this, it is difficult to create really attractive websites. You are limited to the template options provided by the platform, which also do not offer a great variety among themselves.

Uploading and managing files

Not all types of files are supported by Blogger. You may experience problems if you need to host a PDF document, for example. In addition, because your site is hosted on Google servers, you cannot manage or modify the site files.

Lack of credibility

Because it is completely free and very easy to use, Blogger ended up hosting several sites responsible for spreading spam on the internet. So, currently, sites with the “.blogger” domain may not bring the ideal credibility to your business.

What are the advantages of WordPress?

Currently, WordPress is the market leader when it comes to CMS. It is also believed that about 30% of all internet sites are made with the help of this platform. Know, then, its main advantages!

A complete system

WordPress is one of the most used platforms for creating blogs. In addition, it also works very well for creating e-commerce and online portfolios.

The platform’s level of customization makes it possible to create professional and scalable websites. In a few clicks, you create new pages, include images and edit their different contents.

Open source CMS

As an open source tool, it is possible to create highly customizable websites through WordPress. Having open source means that anyone with some level of programming knowledge can customize your site as you wish.

This is one of its main advantages, since it allows the adaptation of the page to the needs of the business. In addition, this feature also fosters a community of professionals, who run several online forums on the use of the tool.

Variety of layouts

WordPress provides a wide variety of ready-made templates for you to put your site on the air. It is as if you choose the “skeleton” and, after that, fill in the information specific to your business.

Due to its open source feature, many of these layouts made available for free were created independently by the platform users themselves. There are also paid versions, which usually bring even more customization options.

Installing plugins

Who uses the platform has about 50 thousand plugins for WordPress. They are tools that can be installed to add or modify structures of your website.

Yoast SEO, for example, is one of the most used. Sites that have this plugin view SEO optimization tips in real time when creating content. Like layouts, there are paid and free plugins.

SEO friendly

A search engine friendly site is more likely to appear on the first pages of Google. With WordPress, it’s easy leave your website SEO friendly.

In addition to using plugins like Yoast SEO, which we mentioned earlier, you can also make some basic settings related to the creation of friendly URLs and, thus, ensure better performance to your website or blog.

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What are the disadvantages of WordPress?

WordPress is very complete, it has an intuitive blog layout and allows a great level of customization, among other advantages.

However, before opting for this CMS, it is important to know some of its characteristics that can be seen as negative points. Know them below.

Outsourced hosting

There are two WordPress modalities: “.com” and “.org”. The first is accessed directly through the browser and has paid and free options, hosted within the site itself. The second option, in which it is necessary to install software, is necessary to buy a domain and hire a hosting outsourced.

This characteristic of WordPress can be understood as a “disadvantage”, because it is this modality that allows the creation of more professional websites. The free version offers many of the advantages we mentioned earlier, but none of them in their entirety.


After a while, it can be difficult to manage all updates to the plugins installed on your site, if you have the free version.

This too makes it difficult to scalability from the website. If you intend to make a robust website, with a wide variety of pages and content, it is interesting to consider hiring the “.org” version.


In this regard, we have almost the opposite situation. If you have a “.com” website, you have the company’s security, since your website is hosted on the platform itself. In the “.org” version, however, it is in charge of where your blog is hosted. In both cases, it is possible to install security plugins to strengthen the protection of your site.


WordPress does not provide any kind of official technical support to its users in the free version. However, remember that we said that open source moves a community of users around the tool? Thus, it is not difficult to find online forums with answers to possible questions about the use of this CMS.


Automatic backup is also not provided by WordPress in the free version. That means you need to export all your content manually and may suffer some limitations if you eventually decide to migrate to another platform.

When to choose Blogger or WordPress?

Now that you know the main advantages and disadvantages of each of these platforms, it’s easier to choose between Blogger or WordPress, right? The answer about the choice must be especially related to the purpose of your website and your plans long term.

If you want to have a blog as a hobby and don’t want to pay anything for it, Blogger may be ideal. Now, if you plan to create a digital business, consider choosing WordPress. As much as your best version (.org) involves hosting and domain costs, you need to consider this expense as an investment.

Remember that this is the WordPress modality where scalability is best worked. By choosing it from the beginning, you guarantee the best chances of healthy growth for your website.

Now that you know what to evaluate when choosing between Blogger or WordPress, do you want to further deepen your knowledge on the subject? So, download our WordPress Guide for Corporate Blogs right now!