find out how to engage, convert and sell on this tool – WAU

Instagram is undoubtedly one of the most important social networks in the world and promises to surpass its competitors in the coming years. Each new feature launched (and there are many) places it as the social network of the future and it is already impossible not to be present in it and to take advantage of the opportunities offered. When talking about […]

Instagram is undoubtedly one of the most important social networks in the world and promises to surpass its competitors in the coming years.

Each new feature launched (and there are many) places it as the social network of the future and it is already impossible not to be present in it and to take advantage of the opportunities offered.

Speaking of news and features, nothing has changed the story of Instagram as much as adding Stories. He arrived in 2016 and was responsible for Snapchat’s near extinction – after all, does anyone still remember him?

And that’s not all: Instagram Stories has more than 300 million active users. And it promises to grow even more if its past growth is indicative of the future: in the period from October 2016 to 2017 it more than tripled in size!

There are many people in this functionality, but how can you engage these users? How to convert them into business opportunities? Or rather, how to sell there?

We will tell you all this and more with our 21 tips to rock Instagram Stories!

1. Never forget a CTA

If you came here to understand how to convert those who see your Stories into visitors to your blog, this is the first step!

Always use call to actions! It doesn’t matter if your account is already able to link to stories or not. You need to leave a clear direction for your followers: guide them to the best path.

If your post is from a blogpost that you made and is linked to in the Stories itself, at the final border write, for example: “Drag up and access our blogpost”. This call is essential to encourage the user to take the next step in their funnel.

2. Make lives

Does your strategy still not include live video? So you probably don’t know that they are one of the main trends for this year.

They are a great opportunity to show the backstage of your company and also humanize your brand. Think of them as a way to make your content even more organic, because there are no editions there. After all, “who knows how to do it live”, right?

In addition, Instagram lives are even more advantageous, as they appear prominently in your followers’ accounts and they still receive notification that you are live.

3. Take advantage of editing features

Instagram, for some time now, has been investing a lot in making its users do everything there. And several features allow you to edit videos and images.

Alignment, different types, margins, and much more! All of this is possible to be edited even before its publication in Stories.

Use it in your favor. In addition to enriching your post, it is an opportunity to diversify your content and delight your followers.

4. Show behind the cameras

You may have already been curious to know a little bit about the day to day of that company that you admire, or even to know the news before they happen. Guess what, your followers feel that way too!

Stories can give little hints of what’s to come at your company, or show what your headquarters is like. Let creativity speak to you and always give the impression to your visitor that he is inside everything.

5. Invest in Employer Branding

Investing in Employer Branding goes far beyond your Instagram strategy. It is something that must be well thought out and planned by your HR and Marketing team.

However, investing in it can bring great results and your Stories will be essential in this.

As we already talked about showing the backstage of your company is a great possibility. Showing how your culture is exercised and how happy your employees are inside can transform the way your audience sees your brand.

Invest in publications of the routine of those who work in your company and show a little about them and what motivates them.

To know everything about how to structure an employer branding strategy, you need to check out the material we have prepared for you.

Employer Branding

6. Use polls

You certainly already know about this functionality and have probably seen several users and companies using it. Polls can be very useful!

One of the ways you can use them is to empower your users: let them feel in charge. Ask him to choose between two blog post options or which product should be next on sale in your store.

Take advantage of them to get to know your audience better. Ask them what topics they like to read about most, what their favorite social network and other things like that.

7. Make spontaneous videos

Did a super relevant news emerge and that you can not miss the timing of it? Make a video the way you can.

Stories is characterized by the naturalness of the content, and failing to post something just because it is not perfect can make you miss several opportunities. So prepare yourself the way you can, but be sure to do it, agreed?

8. Pin the user to your Stories

A video in Stories lasts only 15 seconds, meaning you have a very limited time to hold your reader’s attention. But what if I told you that it is possible to leave your user longer than that?

It’s no hack on Instagram software, just a creative way to get more content out to your user.

Create content that makes the reader pause the screen when viewing, because yes, this is possible. Take advantage of the pause feature by creating calls that encourage it.

Now it’s easier to pass more extensive content in a small Stories, isn’t it? But don’t abuse it: you always value usability and get your message across in time (remembering that Video Stories last up to 15 seconds and Image Stories last 5 seconds).

9. Show your products

Stories can work as a virtual showcase for your company and, with the news, Instagram is increasingly closer to an e-commerce.

Abuse creativity and expose your products. And with the image format larger than the Instagram feed, you have even more space to show them.

Another possibility is to provide context for your products. You can tell stories that he is inserting, using all the premises of storytelling.

10. Invest in strategic partnerships

It is not just brands that influence consumer behavior. We know very well the role of digital influencers in this process, and taking advantage of this is essential.

Stories is a common place where these people expose their lives and share their tastes with their followers.

We know the reach that influencers have in Stories. Imagine if your product was shown casually in the routine videos of these personalities? It’s a huge visibility that can be explored by your brand!

11. Advertise on Instagram Stories

Yes, ads can be made on Stories! You yourself have possibly seen some sponsored videos on your profile.

But are they really advantageous? Yes!

Not only do they bring giant visibility to your brand, but it optimizes your chances of conversion.

Before advertising on Stories, you should think about your goals with this investment. If your goal is to reach many people, invest without fear!

12. Use geolocation tags

A quick thing to do that can optimize your profile and increase engagement is to add geotags.

Whenever you are in a location, especially your company, use the location tags provided by Instagram.

They will be great for familiarizing your user with the locations that your brand likes, but also for strengthening the sense of community with the location where your company is based.

And of course, it is easier for anyone to find your company and any content shared about it that has also been located at your headquarters.

You may also be interested in this content!
How to create location on Instagram: complete tutorial [2019]

13. Answer all your mentions

It may seem like a lot, or it won’t bring you results. However, responding to mentions and direct messages from your account can make a huge difference in your engagement.

This is due to the Instagram algorithm, which prioritizes Stories from accounts with which users engage most. That is, answer any mention in your brand’s Stories to appear more and more to your followers.

And, if you want to know even more how to use the platform’s algorithm to your advantage and improve your organic results, check out our complete ebook on the subject.

How to improve your organic results on Instagram ebook

14. Organize your schedule

It is important to know how to use all the functionality of Stories in favor of your company, but just as important is having an organized strategy.

Even with a spontaneous nature, this platform must be taken as seriously as other social networks. You need to know exactly your publications for each day of the week and understand the best posting times.

Prepare a calendar for your posts and optimize your schedule whenever necessary, always remembering your persona’s habits.

15. Use Highlights

Another new Instagram feature, Highlights serves to help you with one of the biggest limitations of Stories: they only stay on the air for 24 hours.

However, with Highlights you can highlight any of your old Stories. Why is this important to your company? It is a great opportunity to expose even more of the key content of your strategy and ensure visibility for any content you find relevant.

16. Follow other brands and influencers

Instagram itself is full of references and opportunities to boost your Stories.

When following other brands you must be aware of how they exhibit their products and how they position themselves. Understanding how the market uses this functionality will bring you good results insights on how to guide your strategy.

It is also important to accompany the influencers, since at any moment an opportunity may arise from there. Imagine if spontaneously an important player in your market comments on your brand or product? It is a great opportunity to strengthen your ties with him and get in touch.

17. Use the video effects of the platform

If you use Stories often, you have certainly seen the video possibilities offered by the social network. But do not think that they are only for games between users: they can bring a differentiator to your strategy.

Choose the best moments and know when a funny effect can take your Stories to another level, or when a dramatic effect will create the feeling you want to launch a new product, for example.

18. Take your follower somewhere

Instagram wants you and your followers to stay as long as possible inside the platform, but you may want the exact opposite.

As a powerful acquisition channel, you shouldn’t miss out on the opportunities the platform offers to get traffic and even facilitate your sales. So, always use the ways that Stories gives you to take your user to your website or blog.

If you already have links to Stories in your account, always look for opportunities to do so. But, if this is not your reality, don’t worry: you can very well make a Stories that takes the user to your bio that directs the user to your website, blog or YouTube channel, for example.

19. Make sweepstakes

Stories is a quick and easy opportunity to promote engagement between your followers and your brand. And what can be better to increase your visibility than to have your consumers walking around with your brand products?

Run fun contests that are consistent with your persona. Think of strategies that will make her want to participate and share your brand.

20. Create business opportunities

As ephemeral and relaxed as Stories can be, it also works as a machine of opportunities for your company and you should take advantage of that. How?

  • Show your clients success stories and try to convert your visitors into opportunities with them.
  • Expose your product and always link to the page of your virtual store, if this is the case.
  • Encourage your users to contact their salespeople and create an easy way for that to happen

21. Analyze your results

After doing all of this, you need to understand what is working (or not). Analyzing your results is essential!

Instagram Insights will be your best friend right now! Analyze visits to your Stories, the bounce rate it has been experiencing and especially how many people are clicking on the links you provide.

Create hypotheses and prove them with the data you have. Where do I have more conversions? With videos or images? What time of posting with you the most engagement? Analyze everything and make changes whenever necessary.

What’s up? Ready to master this amazing Instagram feature? What tips did you already use? Which ones will you adopt right now in your strategy? Tell us everything here in the comments.

To see more marketing strategies in Stories, I recommend downloading our free ebook.

Instagram Stories Ebook