Find out which are the 100 most used hashtags on Instagram – WAU

Hashtags are widely used tools on Instagram, however, do you know what their use is? Some are very popular, being used even billions of times. See a ranking with the top 100 to better understand this mechanism.

Hashtags are already part of the daily lives of many users of social networks. They always have themes related to photos, serving as a targeting tool. Faced with a multitude of different terms, have you ever wondered which are the most used hashtags on Instagram?

The application accepts the entry of these terms, gathering all occurrences and organizing them in order of relevance or chronological. Thus, users can access millions of photos tagged with these tags. How about understanding more about hashtags?

In this post, you will learn more about their function, how they are used and which are the 100 most popular Instagram accounts. Check out!

What are hashtags?

As the name says, they are markup tags that Instagram users can place on their posts. They act as tags that classify the category of these photos.

Of course, not everyone uses it that way. However, it is always important to think about the segmentation of the photo, then use the most appropriate hashtag in its description.

In practice, the hashtag is made whenever the “#” is followed by any word. That way, you can simply use the term you want and then start a new “tag” so that more photos are tagged with that word.

Thus, every new occurrence of that hashtag will be recorded along with the others, compiling each photo with that mark within a listing.

What is the purpose of the hashtag?

Generally, anyone who posts a photo on Instagram expects it to be seen. Regardless of the number of views, it also it is important that the right people reach this publication.

If you are interested in fashion and make publications of this type, you can use #fashion. Thus, this hashtag becomes a link that, when accessed, will take the user to all other posts tagged with #fashion.

Segmentation is the main purpose of using this tool. That way, the post will attract people who are interested in that hashtag. Likewise, this photo will be placed in a specific category, related to the term used.

Certainly, those looking for that term have common interests. That said, more and more the hashtag has become something strategic.

However, there is not always a wide knowledge about this mechanism, which means that many of the most used hashtags are inserted without this strategic bias. This is because not everyone wants to attract followers or give visibility to their posts.


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How to use hashtags as a marketing resource?

For some time now companies have stabilized their online presence, mainly on social networks. Instagram is a platform rich in marketing possibilities and brand exposure, and hashtags are an important segmentation resource. They help to give the posts proper visibility, making it possible to find the right audience for the brand.

The hashtags most used by users can even be applied in these publications, however, they are too broad and attract a not so segmented audience, according to the brand. The ideal is to conduct a search to understand which terms will attract more visibility.

Another way to use hashtags is to develop digital marketing plans. One example is product launches. Brands can advertise the entire campaign using a hashtag, so that they have this specific “tag” that will help in locating their posts.

Engagement campaigns

Engagement campaigns aim to bring the user closer to the brand, giving them the opportunity to participate in something. In this case, hashtags are created by brands for your audience to replicate, generating content that has these terms. Generally, sweepstakes and other campaigns in this line are the ones that most manage to engage followers so that they use hashtags.

What are the most used hashtags on Instagram?

There are a multitude of terms used to tag photos, in infinite themes and the way the user wants, since there are no restrictions. Some are very popular, especially the more general ones, without much defined segmentation.

Next, check out a list of the 100 most used hashtags on Instagram and see the number of occurrences recorded in each of them!

  1. #love: 1,221B
  2. #instagood: 704M
  3. #photooftheday: 478.6M
  4. #fashion: 456.5M
  5. #beautiful: 445.0M
  6. #happy: 413.8M
  7. #cute: 404.3M
  8. #tbt: 401.4M
  9. # like4like: 393.9M
  10. #followme: 374.3M
  11. #picoftheday: 363.1M
  12. #follow: 357.3M
  13. #me: 341.6M
  14. #selfie: 329.4M
  15. #summer: 320.6M
  16. #art: 319.4M
  17. #instadaily: 311.6M
  18. #friends: 299.3M
  19. #repost: 295.8M
  20. #nature: 286.4M
  21. #girl: 282.4M
  22. #fun: 277.6M
  23. #style: 268.7M
  24. #smile: 258.7M
  25. #food: 252.4M
  26. #instalike: 252.3M
  27. #family: 246.9M
  28. #travel: 245.3M
  29. #likeforlike: 244.3M
  30. #fitness: 238M
  31. # follow4follow: 220.3M
  32. #igers: 220.2M
  33. # tags4likes: 216.6M
  34. #nofilter: 213.6M
  35. #life: 211.7M
  36. #beauty: 211.2M
  37. #amazing: 204.8M
  38. #instagram: 197.2M
  39. #photography: 191.8M
  40. #photo: 179M
  41. #vscocam: 179M
  42. #sun: 176.1M
  43. #music: 174.6M
  44. #followforfollow: 169.7M
  45. #beach: 169.7M
  46. #ootd: 162.3M
  47. #bestoftheday: 159.6M
  48. #sunset: 159.5M
  49. #dog: 159.0M
  50. #sky: 158.9M
  51. #vsco: 156.2M
  52. # l4l: 153.4M
  53. #makeup: 152.9M
  54. #foodporn: 145.7M
  55. # f4f: 144.2M
  56. #hair: 139.9M
  57. #pretty: 137.9M
  58. #cat: 132.8M
  59. #model: 131.9M
  60. #swag: 130.8M
  61. #motivation: 126.6M
  62. #girls: 124.3M
  63. #party: 122.8M
  64. #baby: 122.5M
  65. #cool: 122.1M
  66. #gym: 118.1M
  67. #lol: 116.9M
  68. #design: 114.8M
  69. #instapic: 113.2M
  70. #funny: 112.8M
  71. #healthy: 111.7M
  72. #christmas: 108.9M
  73. #night: 108.3M
  74. #lifestyle: 108.2M
  75. #yummy: 107.1M
  76. #flowers: 106.8M
  77. #tflers: 105.6M
  78. #hot: 105M
  79. #handmade: 103.1M
  80. #instafood: 103.1M
  81. #wedding: 102.5M
  82. #fit: 101.9M
  83. #black: 100.8M
  84. # 일상: 100.7M
  85. #pink: 99.98M
  86. #blue: 99.24M
  87. #workout: 98.62M
  88. #work: 98.40M
  89. #blackandwhite: 96,60M
  90. #drawing: 95.95M
  91. #inspiration: 93.11M
  92. #holiday: 92.02M
  93. #home: 91.72M
  94. #london: 90.10M
  95. #nyc: 89.65M
  96. #sea: 88.27M
  97. #instacool: 87.31M
  98. #winter: 86.86M
  99. #goodmorning: 86.71M
  100. #blessed: 85.46M

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What are the main hashtags and how have they moved up the list?

All of these 100 most used hashtags have a purpose and behavior in the way Instagram users use them. Over the years, some advance that list, while others are surpassed.

As important as listing them is to know a little more about the main ones. Next, better understand the use of some of these terms and how they have been behaving.


Absolutely the most used hashtag on Instagram – and this post has been occupied for a long time – #love is a broad and very general term. After all, any photo showing love or something the user loves is likely to use this hashtag.


The vice-leader of the list is somewhat unusual, but only for those who are not used to Instagram. #Instagood is used as a form of pride for a well executed click – or at least that was the proposal when the term appeared, some time ago.


The 8th placed in the list is one of the most used hashtags that generates the most engagement on Instagram. It works almost like a campaign, in which #tbt is an acronym for “Throwback Thursday”, which means something like “memories of Thursday”.

The use is simple: on Thursdays, users use #tbt in old photos, as a way to remember special moments. Despite being popular, #tbt has dropped two positions in the ranking in recent months.


One of the most important, it advanced and took the fourth place of the most used in 2018. Its application is due to photos of looks, clothes and everything related to fashion. This is one of the most used hashtags by digital influencers.


Broad and somewhat subjective concept, art also has its place as one of Instagram’s most popular hashtags.

For those who like to use it and for those who are art lovers, good news: it has advanced 7 positions in recent months, reaching 16th place among the 100 most used. Exhibitions, paintings, sculptures, paintings and many more elements relate well to this hashtag.


Among the wonders of nature is the possibility of experiencing incredible places that can yield unforgettable records.

Of course, whoever gets these good photos doesn’t hesitate to post them on Instagram. Because of that, #nature moved up 9 positions in the list of the 100 most used, reaching 20th place in 2018.


Who is not interested in something beautiful? People, landscapes, objects and whatever else can carry this adjective will be properly positioned in the hashtag #beautiful.

It ranks 5th among the top 100, showing that the breadth of the term’s recurrence helps in popularization. In recent times, however, she lost 4th place, occupied by #fashion.

The most used hashtags on Instagram show how there is diversity and immense possibilities between users’ posts. Whether for personal use or marketing, using the right term is essential to properly position a post!

And since the subject is Instagram, learn how to gain more followers through 27 surefire tips!