Find out which are the 13 best CRM tools available on the market – WAU

CRM tools are essential to structure the sales pipeline and personalize the relationship with your contacts. So, check out the best options available on the market and win new customers!

What is your company’s most valuable asset? If you thought about expensive equipment, a vehicle or a building, you are very wrong.

The biggest asset of any business is its customer base. Without them, there is no future for the enterprise.

And in the middle of the digital development era, building a relationship with those who buy from you is already a matter of survival. The problem is that it gets more and more complicated as the business grows.

Digital tools, like CRM, make all the difference for maintain the quality standard while interacting with all customers in a personalized way.

But if you search for CRM systems on Google right now you may be confused to choose from the hundreds of options available.

Thinking about it, we made this list with the best CRMs on the market. You will find national and international options, free and paid.

Are you ready to start? So come on!

What is a CRM system?

If you still don’t know what a CRM is, let’s give the subject a little context:

CRM (Customer Relationship Management), is an online system that facilitates contact between the professionals of your company and your customers.

Thus, it allows the organization of contacts and the storage of important information for each of them, facilitating contact and personalization.

What are the 12 best CRM systems on the market?

Now let’s move on to the list of the best CRMs available on the market. The options are as varied as possible, and it’s up to you to find an option that best fits your company’s needs. The list is as follows:

1. ZohoCRM

ZohoCRM is a free CRM for up to 3 users, but it is recognized as a top quality option in the national and international market.

Proof of this is that the system has already received awards for excellence due to the great user experience it offers and was chosen by CRM experts as the best in the market.

One of the great assets of ZohoCRM is its wide range of resources. In addition, the app has paid versions:

  • Standard: USD $ 18.00 per user / month;
  • Professional: USD $ 30.00 per user / month;
  • Business: USD $ 45.00 per user / month.

2. RD Station CRM

Launched by Resultados Digitais, the largest marketing automation company in Latin America, this CRM is very simple and practical. The objective is that your actions are quick and agile, without wasting time configuring tools.

RD Station CRM has a very exciting free plan, as has no resource limitations as contacts or registered users on the platform.

In addition, the system is very easy to use and is native to London, which is a great benefit for those who do not know English well.

Called Basic, the paid plan costs R $ 39.90 per user / month, and has full integration with RD Station Marketing.

3. HubSpot CRM

If you don’t already know HubSpot, this is your chance to know. We are talking about one of the most respected companies in the world when it comes to digital marketing products.

And yes, HubSpot offers quality CRM, 100% free. As it could not be otherwise, the system is complete and adaptable to different types of business.

The app offers all the tools a small business needs to improve customer relationships and, of course, sell more to them.

4. Agendor

Agendor is a London CRM, made for small companies in any segment. The purpose of the system is to improve your entire business process and reduce (or eliminate) wasted opportunities.

This is done with features such as tracking the individual progress of each lead; and reminders for follow-ups.

Agendor is free for up to 2 users, with a limit of 1000 companies, 1000 people and 150 registered businesses, and 2 GB of storage.

If you need more, you can choose the Pro plan, much more complete and which costs R $ 39.00 per user per month.

lead generation kit

5. Pipedrive

Pipedrive deserves a lot of attention, as it is already used by more than 75,000 companies in hundreds of countries, including London. This already shows how much value the app has and can solve the lives of sales teams from any type of market.

Pipedrive’s promise is ambitious, but straightforward: make your company’s life easier. For this, it has powerful attributes, such as great ease of use and a lot of practicality since the first use.

The system has 3 plans:

  • Silver: USD $ 15.00 per user / month;
  • Gold: USD $ 29.00 per user / month;
  • Platinum: USD $ 59.00 per user / month.

You have the option to cancel or change plans at any time, without any problem. Besides that, it is possible to take a free trial before adopting the tool permanently.

6. Nectar

Nectar is another national CRM on our list, and it’s also not by chance.

The system is already used by more than 10,000 people, who manage manage contacts, closely monitor the progress of sales opportunities and manage your daily activities and goals.

Nectar has a free plan and 3 paid options.

Perhaps the biggest problem with the free account is the small storage space, just 500 MB.

Despite this, the possibility of having up to 10,000 contacts is exciting, not to mention integration with Google Calendar. If you already use this tool, you will find it very useful to have it working in a unified way with the CRM system.

The most attractive paid plans for small businesses are:

  • Starter: R $ 99.00 per user / month;
  • Pro: R $ 199.00 per user / month.

7. Salesforce

Salesforce CRM is among the most used in the world, making it a very safe option for your business. The app promises:

  • quick and easy initial setup;
  • easy customization;
  • plans and resources adapted to your needs.

Sales Cloud Essentials, Salesforce CRM for up to 5 users, costs USD $ 25.00 per user / month. For larger teams, the price goes to USD $ 75.00 per user / month.

8. Freshsales

Freshsales is a CRM directly focused on improving your company’s contact with leads to increase sales.

Among the main functions of the app, we can highlight:

  • classification of contacts according to the time they are in your base;
  • lead scoring;
  • integration between email and phone;
  • monitoring interactions with leads;
  • among others.

Freshsales is free for up to 10 users, which is quite a lot, even more compared to other tools that just let 2 or 3 users use a plan at no cost.

On the other hand, to integrate with other applications and create your own sales funnel, using only one of the 4 paid plans:

Blossom: $ 19.00 per user / month;

Garden: $ 35.00 per user / month;

State: $ 65.00 per user / month;

Forest: $ 79.00 per user / month (only available if you pay for the entire year).

Sales Funnel Planning Kit

9. Moskit

Moskit is yet another national CRM option used by more than 700 companies.

The system’s functionalities are divided into 4 pillars: management, communication, productivity and automation. And there is no shortage of resources to make your sales team have a broader view of the sales process.

Moskit has a very simple and transparent pricing: R $ 49.00 per user / month.

10. SugarCRM

If everything you’ve seen so far has made you think that CRMs have become too complicated, with unnecessary features and low-value features, SugarCRM is your choice.

The purpose of this Open source CRM is to give you back the simplicity of using only the basics, without losing the complete vision of your customers’ journey.

With this, you will only find in Sugar what is vital to know who your customers are and get closer to them in a natural way. Little automation, but many interactions.

Sugar also has several paid plans, but the ideal for small businesses is Professional, which costs US $ 40.00 per user / month (charged annually).

11. Bitrix24

Bitrix24 is more than a CRM. It is a true social communication platform, with more than 35 tools designed to unite your company and help it to produce better.

In addition to CRM, the system has intranet functions, project management and many others. And the best part is that it has a free version, limited to 12 users and 5 GB of stored datas.

The 3 paid plans are:

  • Plus: $ 39.00 per month;
  • Standard: $ 99.00 per month;
  • Professional: $ 199.00 per month;

12. Agile CRM

Agile CRM is ideal for those who need a lot of users and a lot of storage space. Up to 50,000 contacts and no sales limits, documents or tasks. All of this at zero cost for up to 10 users.

But not everything is perfect, and if you need an impeccable mobile experience, Agile won’t do the job. Use on mobile devices is recognized as a system problem.

For small businesses, two paid plans are valid:

  • Starter: USD $ 14.99 per user / month;
  • Regular: USD $ 49.99 per user / month.

13. Ploomes

Ploomes is a London CRM that aims to solve the engagement problem that industry sellers, distributors and representative offices have with other solutions in the market.

For this, the software has robust functionalities that guarantee high customization and versatility, but always maintaining ease of use, such as:

  • automation of budgets and documents;
  • definition of commercial policies and business rules;
  • sending sales orders to the ERP;
  • automations in the sales funnel and other entities in the system.

CRM Ploomes has 3 plans: Express, Enterprise and Platinum. The most basic plan (express) costs R $ 80 per month. The rest of the plans have a customizable value according to the features chosen.

You can also create a free 14-day trial account, and have the option to cancel the plan at any time after implementation, at no additional charge.

Have you seen how many quality options there are in the CRM market? The best thing to do is to select two or three favorite options and test them to decide which works best in practice, on a daily basis.

Still unsure how to make that choice? So read our article on how to choose a good CRM and don’t miss that important decision!