Get to know the concept of Link Juice and know its impacts on digital strategies – WAU

Link Juice represents the portion of ranking optimization that each link transmits to the landing page. Thus, prominent pages can offer benefits in positioning search engines to the destination of external links used in their content.

(Click on the player to hear the narration of our post!)

There are many important factors that impact the ranking of a website by Google. Many of them are well known, and are always on the radar of professionals working with SEO. However, the less experienced may not be paying close attention to Link Juice.

It is associated with one of the main criteria for a content to be in good positions before the algorithms: the links in a content. To take full advantage of this optimization possibility, it is essential to understand Link Juice more, what returns it brings and how to use it in the best way.

In this content, we will talk more about the subject! Find out what this concept is, how it works and what impact it has on web content!

What is Link Juice and how does it work?

As a regular user, you always find a series of links within the text of a web blog, right? This is a practice that helps enrich reading with related content, but it does not have this function.

These links have a positive impact on the way Google ranks websites.

Link Juice is nothing more than ranking optimization portion that each link transmits to the landing page. If you have a post and there are links to other pages in it, part of your ranking potential – called PageRank (PR) – is being distributed among each of these redirects to other internet sites.

Sites use this link building feature, precisely, to have more authority. If a page has several links in its content, it becomes better evaluated by Google’s algorithms. For this, it is important that these redirects are for content that makes sense, as related topic posts.

Imagine that your company needs optimization for search engines and, for that, gets links to a site of greater renown in the segment.

To take advantage of the good ranking of this partner address, it is necessary that it makes adjustments so that your site reaps all the qualified ranking PR. Link Juice is like the ranking “juice” that the page hosting the links transfers to their destination.

The Link Juice distribution

One of the most important points of Link Juice is the distribution of the ranking portion, since, without it, this concept does not make sense. SEO professionals need to understand that each link used in a post transfers a part of that ranking.

This has an impact on the destination site, but it is something that can be controlled. The source page, that is, that is hosting the links and transfers the ranking portion, can limit how much is directed to each destination content. This helps to carry out a more controlled distribution, respecting the strategies.

To make this limitation, just use the “nofollow” attribute associated with each link in which the website does not want to take advantage of this Link Juice, sending PR to the landing page. In practice, it works as follows: the more links, the less PR will be distributed between them.

A prominent and authoritative website can offer a very valuable PR to links, however, if it has 10 directions on one page, the PR will have to be divided among all. Now, if there are only 5 links, for example, the PR share distributed among only 5 landing pages is much greater.

The impact that distribution generates

You must be wondering, after all, what is the purpose of limiting which pages receive more PR? The answer is simple: not all links used need or should necessarily receive a portion of the Link Juice that the page is able to offer.

Think of a blog post that talks about a trend and, to make the content richer, the publication uses sources for the data. Naturally, linking to the survey page is important, but this recipient does not necessarily need or should receive the company’s Link Juice.

Another important point is possible unintentional waste. Links like addresses, contact, login and terms of use do not need to be ranked on Google, so why offer them a share of the PR?

The “nofollow” attribute strategically limits this Link Juice distribution, optimizing the SEO work through these links. The same is true for directions that have real value and need this PR to be better evaluated by Google’s algorithms.

The ranking is more valid and well used in directing links to products, related blog posts, partner pages, content offerings, among others. The internal content itself can take advantage of this – just insert links to other pages on the blog or website.

You may be interested in these other SEO content!
SEO Split Testing: how to use A / B tests to rank better
Missed Google results: know what to do to re-rank
12 old SEO techniques that no longer work!
How to rank first on Google for any keyword?

Link Juice’s relationship with keywords

Keywords are important elements within an optimization strategy, being one of the foundations of SEO. The more well used and in greater quantity these terms are used, the better evaluated a page will be in front of the search engines.

So, you can take advantage of the keywords when distributing the PR, just do the link building on these terms. If they are in the title of your post, for example, the chances of a high PR are much greater. For this, the search is always use more fluid sentences in the text, making this link more natural.

Imagine that you have a running shoe business and are doing a Content Marketing strategy. In one of your posts, there is an opportunity to talk about the importance of impact damping in races, directing this topic to a partner link.

There are several ways to do this link building, however, sentences like: “Click here to learn more about the importance of impact absorption in the race” are not recommended. You generate a link that, despite offering PR, does not communicate with a keyword used in the content.

The best way to do this is to use sentences that are softer to the content. Something like linking the bolded term, as in: “a impact absorption it is fundamental for a healthier race ”. Linked keywords generate a more powerful PR for landing pages!

How to get more Link Juice?

You have already understood what Link Juice is, how it generates PR and how limiting usage helps to qualify the percentage distribution.

However, it is also essential to know how to generate more Link Juice in the content, since you can offer this to other pages or use this optimization through partners.

For those who have pages on the Web, working from both perspectives is essential, both to generate authority and to take advantage of that of other sites and gain ranking.

Below are some practical tips on how to get and enjoy Link Juice more!

Create quality content

Amid so many possibilities of SEO parameters, the quality of content is one of the most important and most difficult to be met.

There is no point in having good links, friendly URLs and using the keyword well if the page content is bad. This is the first ranking factor, especially in blog posts.

In order not to fall below what is necessary, it is important to focus on some qualitative parameters that classify good content as:

  • originality;
  • relevance;
  • utility;
  • delivery of what is promised in the title;
  • theme aligned with the website or blog;
  • formatting with good scannability.

These are some simple rules when it comes to generating content on the Web. If your post meets all these parameters, automatically, it will be well evaluated and ranked by Google’s algorithms. Therefore, Link Juice increases a lot and offers good opportunities.

Invest in Digital Marketing Strategies

A website depends on advertising and marketing investments in order to gain more visibility. The organic flow is very important and should be valued, however, the investment in paid ads generates more prominence before the public.

The more relevant and visible the site is, the more authority it has on Google.

Naturally, this means that this page has more Link Juice to offer, distributing an interesting PR rate. To reach this level, it is important to invest not only in sponsored ads, but also to explore Digital Marketing, to be present on social networks and to work more on SEO.

The continuity in this search for prominence for the page is what will always make it stand out, with more and more flow and strengthening its Link Juice.

Target your audience well

As you have seen, good content is the beginning of everything and it also has a direct influence on page targeting. It is very important to generate good posts and position the pages so that they are visible to those who really matter, that is, the audience of that brand. Segmentation is an extremely valuable parameter in SEO.

The more a page can communicate with the people to whom the content is directed, the greater the authority it gains. The trend is that Google understands this as something positive and generates a much higher ranking. All of this work results in a better Link Juice to offer.

Work with guest posts

The exchange of links is something very important and that strengthens the authority of sites in the same segment. In addition, other practices such as the guest post generate great value for marketing strategies. Through it, it is possible to develop content for your segment, however, which will be posted on a partner’s blog.

The first impact is to bring more audience to your website, especially if the destination of this post is a blog that has authority. In this way, you will also be able to reach a larger audience base, getting better known in the segment. Consequently, this influences your Link Juice.

The chance to have produced prominent content for a relevant website and the traffic attracted by it will make your PR even more powerful. That is why, always be in touch with possible partners in the segment!

Want to know more about the guest posting strategy? Then check out this complete video we made on the topic!

Offer products for reviews on websites

There are many blogs and websites that usually review specific products and services. A good example is the technological segment, in which computers, smartphones and other devices are evaluated. There are also game reviews, made by blogs and other sites specialized in this theme.

A good strategy is to send products so that these specialists and important vehicles of the segment can make evaluations. So, you call attention to what you sell and get attract qualified traffic, made up of people who are interested in the product and who may already be ready for purchases.

More positive reviews represent more visits, conversions and prominence in Google’s ranking. This whole scenario, of course, can only result in more Link Juice for your pages!

How to discover the Link Juice offered in your content?

Link Juice must be analyzed more deeply, after all, how to know its real value? All these tips to increase it are very useful and work in a concrete way, however, for those who work with SEO, it is essential to measure this percentage of PR offered.

Tracking is just one more of the common routines for optimizing search pages. Knowing Link Juice allows you to work more on improvements and make the correct control using “nofollow”. There are metrics that help you get a deeper insight into how this Link Juice is working.

For this, some tools and algorithms may be important, such as Google PageRank. Still, only Google has access to these numbers, that is, it is for internal use to distribute the effectiveness of PR to the Link Juice of each page on the Web.

For the general use of SEO professionals, the tools assist with more specific metrics such as Domain Authority, Citation Flow and Domain Flow. They help to understand how Link Juice is behaving in general. For these and other indicators, you can use tools such as:

Link Juice must be taken into account for pages that want to control the PR they offer, in addition to being essential for those who want to optimize their ranking.

Now, you understand the subject better and are ready to work with this SEO parameter in your strategy!

Enjoy and check out 19 social media backlinks to boost your SEO!