guide for installing this great email capture tool – WAU

If you already have a blog, produce content regularly and promote it to your persona on social media, you may have already asked yourself: how do I create my first email list and get my first subscribers? This is a very common question for people and companies that have recently started in content marketing, as […]

If you already have a blog, produce content regularly and promote it to your persona on social media, you may have already asked yourself: how do I create my first email list and get my first subscribers?

This is a very common question for people and companies that have recently started in content marketing, as email is one of the main entry points for building a recurring dialogue with your persona, and most importantly, with people who are really interested in your content.

So in this article, we’ll teach you how to install a great email capture tool that will help you achieve better conversion rates and more subscribers to your blog.

Why is capturing emails important to your strategy?

You may have noticed that just publishing the content is not enough to achieve concrete results, is it?

With your blog generating constant traffic and attracting a good volume of visitors, it is very important create capture mechanisms and conversion points very visible, to give people the opportunity to register and receive relevant content.

And getting high quality traffic, even more from people who have already been interested in your content, is too good, don’t you agree?

But how do we create these conversion points? And for free?

To help in this process and assist in the evolution of your digital strategy, we made a very practical tutorial from Hello Bar, one of the main email capture tools available today.

Created by digital marketing guru Neil Patel, this tool makes it possible, among other things, to create an email capture pop-up that appears to the reader as soon as he enters your blog, or even to leave a fixed bar on the top or bottom corner with an e-book offer to help with your lead generation.

The uses are endless – it depends on the maturity of your strategy and the goals you need to achieve. First of all, however, it is necessary to learn to do the basics in the tool.

Want to try the tool? Use our affiliate link and receive 1 month free access Hello Bar. Just register here.

So, are we going to practice?

Tutorial to install and configure the Hello Bar

1st step:

Enter the Hello Bar website, enter your blog URL and sign in with your Google account:

Log in to Hello Bar

2nd step:

After entering your blog address and logging into the tool, you will choose your goal. In this case, we will choose: Grow your mailing list.

Setting goal in the Hello Bar

3rd step:

You will now choose a phrase to get your persona’s attention. Always remember to choose a personalized phrase that presents the benefits for the persona to become a subscriber to your blog, all right?

Choosing the Hello Bar message / CTA

Ask all your questions about CTAs in our article!

4th step:

Customize the tool according to your goals. In this context, we will create the email capture pop-up, so choose the Page Takeover style, a window that will cover the entire page of the content, as soon as the person enters your domain. This is the format we use at WAU and we have obtained the best results. However, this is not a rule and may vary according to the market and persona.

Configuring the Hello Bar type

Later, as the strategy progresses, it will be interesting to create other conversion points for different types of offers, ok?

5th step:

Configured correctly? Show! Now just download the plugin, which will already be linked to your account, and install it on WordPress.

Download the Hello Bar plugin

6th step:

To install on WordPress, enter the Admin Panel (yourdomain.com/wp-admin), go to Plugins -> Add new plugin -> Send plugin -> Install and activate.

Installing the Hello Bar plugin on WordPress

Ready! Now the plugin will work as configured and you can follow the results on the Hello Bar website.

And what are the best practices for use?

  • Always remember to create your pop-up or capture bar in a way that makes it stand out.
  • Choose your window message with care: they must be clear, succinct and powerful to be effective
  • Use the tool’s Analytics to track the effectiveness of your pop-up or notification bar. Then make adjustments and see what happens. Keep making adjustments until you get the best results.
  • Were you able to create your first email list? Nice! Now it’s important to start the first contact, for example, with a Newsletter! There are great tools available on the market, such as MailChimp or even RD Station, that will help you to complement your strategy and automate the sending of emails, allowing a recurring and segmented contact.

Examples of Hello Bars and uses:

  • Increase the conversion rates of a software trial:
  • Make a discount coupon available for your online store:
  • The classic Newsletter subscription
  • Promote your events and news:
  • Capture emails via your blog sidebar:

And how to measure these results?

Regarding conversion rate percentages, in the case of subscribers, as a quick benchmarking, a good number revolves around 1% to 3% of your total traffic. But this can vary depending on the market and the engagement of your audience.

This means that: promote your content a lot. The greater your traffic, the greater the number of subscribers and the possibility of business.

Besides that, do lots of tests. Sometimes a small change in word or color, for example, can generate a significant increase in your numbers. Even in the paid version of the tool, it is possible to do A / B tests that will help you to understand your persona more deeply.

So, don’t waste time! Install Hello Bar now and improve your results with content marketing.