How does SEO for Wix work? – WAU
Employing SEO techniques for Wix is essential to ensure the success of your website. With them, you increase the reach of the page in a completely organic way. To do this, it is essential to understand Google’s algorithm and appreciate the user experience.
The institutional website is a fundamental part of consolidating your brand’s presence on the internet. In addition to information about the company’s services and contact details, the portal serves to share content, a practice that, if well executed, can maximize the reach of the Digital Marketing strategy.
Therefore, it is increasingly common to invest in Content Marketing, a practice that seeks to attract your persona to the page and, little by little, convert her into a customer.
For such an approach to be sustainable, it is essential to use techniques to optimize page ranking in search engine results, called SEO (Search Engine Optimization).
In this article, we’ll talk about using SEO techniques for Wix, which is a platform focused on website development and management. While reading, you will understand:
What is Wix?
As you already know, the digital transformation that has taken place in recent decades has made the internet a fundamental channel for communication between brands and consumers. However, many entrepreneurs ran into costs and difficulties involved in managing a website. From this demand, Wix emerged.
With over 13 years in the market, Wix is a platform created with the objective of simplify website design. The goal was successfully achieved. The simple and intuitive design is one of its main competitive advantages, which led the tool to reach the number of 150 million users on the planet.
Recently, the platform has been investing heavily in advertising, which is increasing its relevance in the market.
Although the Israeli company does not yet dominate the largest share of consumers, there is an increasing number of people asking themselves: Wix or WordPress? In the next topic, we will list the advantages of the first option. Follow the reading!
Why use Wix?
Well, we already said that Wix stands out for its simplicity of use, right? Therefore, it becomes a captivating option for companies with no budget available to support a technical team. The management of the platform is extremely intuitive, making it possible for anyone to execute it.
Wix has ready-made and customizable templates for each website category. If you only want one channel to serve as an online store, for example, just select this option when creating the website and change the details you want.
Don’t worry about programming. Basically, just drag the mouse to place the elements on the page. Details such as colors, fonts and background images can be easily customized to ensure that the page aligns with your company’s visual identity.
Another interesting point is that Wix creates occasional backups of the website. That way, in case of loss of any important information, you can return to the time of the backup, more or less as the time machine of Apple devices works.
Wix has free and paid plans. In all, the functions are customizable and friendly to the use of SEO, whose importance we will explain in the next topic.
How important is SEO to your website?
SEO is the acronym for the term Search Engine Optimization, which can be freely translated as Search Engine Optimization. The idea is to adapt your pages to the standards of Google’s algorithm. By doing this, you are more likely to be found by your persona.
That’s because Google attaches extreme importance to the users’ experience. Therefore, the search engine selects the options it considers most relevant to be among the first sites indicated in the SERPs (the pages with the search results). Among the criteria analyzed are the use of the keyword, the scannability of the texts and the authority of the website.
Therefore, the use of SEO techniques is an organic alternative to enhance the reach of your pages. If you can attract the public to them, an efficient strategy of capturing and nurturing leads is enough to generate countless sales opportunities.
How to optimize SEO for Wix?
The first step in optimizing your SEO for Wix is to ensure the excellence of the user experience. So make sure you have clean pages, without excess information, that give the reader exactly what he wants. In this sense, it is important to appreciate the opening time of the website in order to keep the visitor’s attention.
In addition to providing fast and efficient navigation, it is essential to meet the criteria evaluated by Google’s algorithm. So, make smart use of keywords. These terms are responsible for taking the visitor to a specific content and, therefore, should be used strategically.
If you use a blog to share your content, include the keyword in important places, such as the initial paragraphs of the texts, the titles and the subtitles. However, care must be taken not to overdo it. The priority must always be to deliver qualified content with natural tones.
Another fundamental factor is the optimization of your titles and meta descriptions. They are responsible for briefly summarizing to the Google user what he will find in the content. Wix itself allows you to edit these features, just go to the page settings and click on “page SEO”.
Work on SEO off page
So far, we’ve only talked about SEO details that are linked to the structure of your page. However, it is essential that you pay the same attention to off-page SEO techniques, which are equally important when ranking.
Remember that we indicate the authority of the site as one of the factors taken into account by the algorithm? It can be maximized through a strategy of link building. The more websites that use links pointing to your content, the greater your reach and authority.
The same logic works for sharing on social networks. If you produce qualified content based on the persona’s interests, chances are great that she will share the link with friends and family. The more your content is shared on these networks, the higher your ranking will be.
Activate the Site Booster app
Wix has an app store. There, you can add apps with the most diverse functions to your website. When it comes to SEO, it is impossible not to recommend using Site Booster.
The tool represents an easy way to list your website on the main information channels on internet services, such as Google Maps, Yelp, and Yahoo. When activating the application, you will need to answer questions about the location of the business, opening hours and ways of contact.
With this data, Site Booster will automatically position your page on these channels and make it easier for the persona to find it. In this way, your brand will give an even more professional image and, in addition, rank better in search engines.
What are the best SEO tools for Wix?
As much as you use best practices for SEO, it is essential to have tools to assist optimization. Therefore, we quote Site Booster, but it is not the only option in this regard. Next, stay on top of other essential tools in your SEO for Wix.
Answer the Public
The use of keywords is fundamental to your SEO strategy, this is already clear. It turns out that the high volume of searches and content makes the terms extremely disputed. Therefore, the ranking for very obvious keywords it is very difficult to master.
That’s where long-tail keywords come in, which are more complex than common ones. Less disputed, they are much easier to rank. Answer the Public is a tool that, from a base term, generates dozens of options for long tail terms.
Ubersuggest is another powerful tool for analyzing keywords. With a simple and intuitive interface, you just have to choose a keyword for the program to generate a complete report on it.
It is possible to discover things like the volume of searches per month, the relevance of the term throughout the year and even the cost estimate for its use in sponsored links. The tool also presents a large number of suggestions for related terms.
Finally, Ubersuggest still offers a estimate of the level of difficulty that must be faced to work on the keyword, both by the organic and paid method.
Google Analytics is not a specific program for SEO, but if used intelligently, it can generate valuable insights for the strategy. The tool is specialized in analyzing the user experience on your website, which is essential to understand which pages are achieving good performances.
One of the metrics offered by the tool is the bounce rate. It records the cases in which a visitor reaches your page through search engines but leaves without interacting with any other session on the website. The act can be a strong indication that your content is not optimized to deliver to the reader what he wants.
When you identify a phenomenon like this, you have the opportunity to tailor your content to the public’s taste or, if applicable, to use a more accurate keyword.
No marketing strategy is successful without keeping up with the competition. After all, knowing what your competitors are doing can generate insights into the practices you should adopt and those you should avoid.
Using the SERPStat tool, this work is facilitated. With it, you have access to a list of keywords used by the competition, with the right to a report on the performance of each one. In addition, you discover which pages are generating the most reach for the competing company.
Applying Wix for SEO is an organic way to expand the reach of your website. From that, it is enough to invest in the production of qualified content to create a relationship of trust with the persona. With the use of SEO strategies, you increase not only your brand authority, but also business opportunities.
Ready to optimize your site on Wix and rank better in search engines? How about continuing your learning? In this ebook, we give you tips and SEO information for you to reach the first Google results.
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