How much does an influencer earn? – WAU

Knowing how much an influencer earns is one of the important points for structuring a marketing strategy with a digital influencer. The values ​​vary from R $ 500 to R $ 50 thousand – or much more. But there are other factors that go beyond the value and are very relevant to the success of the action.

Imagine earning US $ 1.266 million (almost R $ 5 million) for an Instagram post. Surreal? Not so much.

This is the amount paid by publipost to Kylie Jenner, according to research conducted by an agency specializing in scheduling publications on the social network.

To know how much does an influencer earn, however, requires a much more in-depth analysis of a number of factors: niche, reach, relevance, engagement, among other points.

With the ability to engage and engage others, digital influencers express their opinions and share their lifestyle in a way that impacts followers in the virtual environment. From this, an influencer manages to have a remuneration – either through publiposts, or by selling products and courses.

But if your curiosity is about how much an influencer earns, this content is for you! Read on to learn more about the career of a digital influencer and how it impacts the results of compensation and strategy.

What does a digital influencer do?

The Digital In 2019 survey shows that 45% of the world’s population is connected and uses some social network.

At the same time, in London, 96.2% of companies are present on social networks – the data are from the Social Media Trends survey, which shows that, for 53% of brands, the use of social networks is beneficial for publicity and, to 44.2%, for engagement with the audience.

The result of the combination of users and businesses is one: the possibility of connecting companies with consumers. This is exactly where the importance of a digital influencer comes in. He is a reliable figure, with segmented performance and who helps in the success of a business.

Before we talk about numbers, understand the definition of influencing

An influencer is a person who has the power to affect the purchase decision of the other through your knowledge, authority or even their respectful position before your audience.

Contrary to what many may imagine, the influencer is not a new figure – quite the contrary, it has always existed.

However, it gained more relevance with the explosion of social networks. With that, he stopped being a prominent figure only among a group of friends or colleagues, gaining new proportions with the aid of digital.

Another important point is that popularity and influence do not always go together. While a popular figure on the internet is one that has thousands of followers, the influencer manages to connect with his audience, impacting his buying decisions and behavior through recommendations.

Know where a digital influencer works

Usually, the influencer communicates through, mainly, two social networks: YouTube and Instagram.

In both, the strong point is the possibility for the influencer to communicate through the video, exploring his personality and interaction with the audience.

But other spaces such as Twitter, Facebook and even Pinterest can have their relevance – which usually happens between one or more social networks.

Even so, there are numerous acting niches. Between them:

  • fashion;
  • sport;
  • beauty;
  • games;
  • cooking;
  • fitness;
  • trip;
  • music;
  • photography;
  • pets.

That is why – due to niche segmentation – issues such as engagement in social networks have been gaining so much strength! An influencer who gives results is one who generates clicks, comments and other forms of interaction. Such points have a direct impact on the value that a digital influencer earns for his actions.

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How to assess the relevance of a digital influencer?

The authority of an influencer is crucial to estimate how much the professional earns. Some points, which we will address below, have a direct impact on compensation. Look at that.

a quality influencer:

  • is authentic in its recommendations;
  • keeps coherence between your nominations;
  • lines up context your personal brand with your partnerships;
  • have a speech structured and aligned for each client;
  • aligns your advertising with your experiences of life.

In other words, credibility and segmentation are two essential points for a good digital influencer. The influential marketing industry is estimated to reach $ 10 billion in 2020.

In addition, people are 10 times more likely to be influenced by an ordinary person than by a celebrity.

But does this happen equally among all influencers? As we explained earlier, no. There are different types of digital influencers – with significantly different gains.

What are the main types of influencers?

Digital influencers can be divided by types. The impact they have on social media is different. We’ll talk about the main ones below.


Actors and actresses, as well as models, singers and other public and entertainment figures are one of the main types of influencers. The segment is already known in marketing and is based on popularity.

One of the positive points is the ease with which such names are present in the media. But on the other hand, celebrities have generic and poorly targeted impact.


Reality show participants are another category of digital influencers – after all, sub-celebrities also have their space on social networks.

However, ups and downs of engagement they are linked to the effectiveness of certain programs, which affects the remuneration of this type of influencer.

Content Producer

Bloggers and youtubers fall into the category of content producers. There are some cases, however, in which they can produce material only for certain social networks, such as Instagram or Twitter.

The advantage of content producers is that they generally impact a specific segment, winning fans and followers who identify with your message, thoughts or even with your lifestyle.

Such content producers can be divided between micro-influencers and macro-influencers.

Micro Influencer

With a few thousand followers, micro-influencers have a direct link with your audience. Therefore, they are able to communicate clearly, speaking the same language and transmitting lots of credibility.

The differential of this type of influencer is that, although the numbers are reduced, the results are proportionally greater.


With millions of followers and surprising numbers, macro-influencers are well known on the internet. So much popularity, however, reduces the impact of your actions. Therefore, brands with highly targeted products or services tend not to benefit from such campaigns.

Other categories

Journalists, photographers, politicians, as well as leaders and activists, are other categories of digital influencers. In common, they are all very segmented. Therefore, the potential for return is very good.

To better understand the engagement of an influencer, it is worth following an analysis carried out by Youpix, GfK and Airstrip. According to such research:

  • an influencer with between 400 and 500 followers generates an average engagement of 7.8% of their base;
  • who has between 900 and 1,100 followers impacts 3.4% of the base;
  • those with between 900,000 and 1.1 million followers impact only 1.8% of the base with engagement.

In other words, reach is not always synonymous with conversion. So we come to the big question: how much does an influencer earn?

How much does an influencer earn?

Average, O value paid to an influencer for an Instagram post varies depending on the number of followers.

  • 5,000 to 10,000 followers: $ 100 – $ 500;
  • 10,000 to 25,000 followers: $ 500 – $ 800;
  • 25,000 to 50,000 followers: $ 800 – $ 1,500;
  • 50,000 to 100,000 followers: $ 1,500 – $ 2,000;
  • 100,000 to 250,000 followers: $ 2,000 – $ 6,000;
  • 250,000 to 1 million followers: $ 6,000 – $ 10,000;
  • 1 million or more followers: from $ 10,000.

In the values, production costs, travel, among others, are not included. But of course, everything will vary according to the professional’s publication rules.

It is recurrent that small influencers, the microinfluencers, are more likely to accept exchanges. That is, they carry out the promotion in exchange for accommodation in hotels, use of clothes or even dinners.

The practice, questionable among many professionals in the segment, is still very common – recurring even in the combined format, in which part of the payment is made in exchange, while the rest is passed on in cash.

To know how much influencers earn like Thássia Naves, Camila Coelho and Whindersson Nunes, it is possible to bet on earnings calculators for publications that exist on the internet.

They assess two main points:

  1. number of followers;
  2. engagement.

Another point that cannot be ignored when thinking about how much an influencer wins is the participation in events, in addition to the sale of licensed products, among other businesses conquered from the success on social networks.

This is the case with Gabriela Pugliesi. The fitness niche influencer began her journey on Instagram. Today, however, she is a partner-owner of a health food restaurant, in addition to having the brand that bears her name attached to a cycling studio.

For a publication on Instagram, Pugliesi arrives to charge an average of R $ 20 thousand reais. The amount is well below that charged by the fashion and beauty influencer Camila Coelho – US $ 28 thousand (about R $ 100 thousand), in addition to Neymar, who comes to earn more than US $ 700 thousand (almost R $ 2.7 million) for a single post.

How to choose the best influencer for your marketing strategy?

Between micro-influencers who accept exchanges – or charge amounts close to R $ 500 – and internet giants that can cost a few tens of thousands of reais, the important thing is to know your market and the objectives of your strategy, so that you have the expected success.

We separate 10 tips that you should take into account before designing a marketing strategy with influencers. These are points that go far beyond analyzing how much an influencer earns. Look at that!

  1. Know your market niche and know which influencer fits him;
  2. try to find out which digital personalities are heard by your persona;
  3. evaluate history the influencer, analyzing credibility;
  4. research about old partnerships the influencer, analyzing potential results;
  5. see if the influencer gets communicates in an original way and differentiated;
  6. make a first contact, inviting for a exchange of ideas initial;
  7. dialogue about possible formats, also evaluating the understanding of the potential partner influence on its consuming public – its persona;
  8. ask for access to numbers the professional (engagement matters more than volume of followers);
  9. consult the technology sector and see if your site is ready for a significant increase in the number of accesses;
  10. also prepare your team to answer questions and interact with new potential customers who can arrive from the well-structured action with a digital influencer.

Knowing how much an influencer earns is just the first step to succeed in actions with digital personalities. The choice of the professional is what makes all the difference – and now you know that it is not enough for the influencer to accumulate millions of followers.

What matters most is how much he can involve his persona and how the message is conveyed. Credibility is a point that makes all the difference.

Now that you know how much a digital influencer earns, check out the top Instagram influencers in London!