How to choose an ideal CMS for your website or blog and guarantee successful results – WAU

In order for you to have a successful blog, you must make a careful choice of the CMS to be used, taking into account the most relevant aspects of the systems available on the market.

After much reading and hearing about the benefits of having a blog as a customer acquisition tool, you decided to plan to propose the strategy in your company.

After some research, he discovered that it is practically impossible to have a blog without a good content management system, also known as CMS.

So, one of the most important steps in your project is choosing a quality CMS, suitable for your company’s needs. But how to do that?

First, it is necessary to really know and understand what a CMS is about, so that it is possible to make this difficult choice. So, stay with us and check out what a content management system is and how to choose yours!

What is a CMS?

CMS stands for Content Management System is a platform that offers the necessary tools to create, publish and manage online content.

Today, most CMS come with several tools necessary for the creation of any type of content, although the decision making when buying a system should be on the system that seems most appropriate for its purpose.

Even people who have no experience in web development can benefit from using a CMS. Even professionals who know programming can take advantage of a CMS, especially when it makes more sense to use a platform instead of creating a website from scratch.

How to choose a CMS?

Now that you know what a CMS is, we have separated 8 aspects that you need to take into account when choosing one to manage the contents of your blog.

1. Good infrastructure

The content management system needs to be well structuredafter all, it will be one of the main tools of your Content Marketing strategy.

Generally, you need to download the CMS file and extract it in your server’s file manager via FTP or cPanel. Once this is done, the installation screen will appear and you will need to enter data such as login, password and the name of the database created on the hosting server.

These steps are usually simple, even for those without programming knowledge. This is one of the main structures that the CMS needs to have: it must be easy to use.

2. Quality support

As much as the CMS is easy to handle, doubts and problems can arise. That is why, make sure the chosen system has good support.

And when we talk about support, we are not only referring to official CMS support, but also user-managed groups for the purpose of helping each other.

WordPress and Joomla are some of the most used CMS in the world and have several online forums aimed at this. Facebook groups can also be found, it is interesting that you join them both for support purposes and also to be aware of the latest news about the CMS.

3. Presence of the necessary functionalities

We start this article by saying how your Digital Marketing strategy should be based because the choice of CMS will depend on her needs.

For example: if in addition to generating traffic, the company’s goal is also lead generation, it is essential that the creation of forms is simple and effective as well as their insertion on landing pages.

So, before making the decision and choosing the system for your blog, do a check of all the necessary features to make sure that it meets all.

4. Usability

Ease of using the CMS is also very important. If every time you need to make a change to the blog, you have to call a programmer or someone from the company who has a deep knowledge of programming to operate the CMS, it may not be ideal.

So, consider all the possible changes you may need to make to your blog along the way, such as: customizing the template, optimizing the URLs, installing and configuring plugins or extensions, integrating the posts with your social networks, etc. .

5. Resource versatility

Today you only need a corporate blog, but did you know that there are CMSs equipped to become virtual stores, distance learning areas and even subscription clubs?

Prioritize the choice of a versatile solution, which can not only scale easily, but also expand to areas other than what a blog normally does.

And even if you’re sure you won’t use any of these other functions, look for a platform that has a wide variety of features, such as plugins.

Another aspect that goes into versatility is the integration of the CMS with external tools. The main ones include:

  • IF THE;
  • marketing automation;
  • management and monitoring of social networks;
  • optimization of writing;
  • e-mail marketing.

6. Possibility of Documentation

We’ve covered a little bit about the documentation when talking about support. But it is important that your team has access to the system documentation even if it is paid for.

First, because it is in this document that its developers will be able to understand the structure of the platform and optimize it in the correct way on a daily basis, which avoids problems.

In addition, when the principles of information architecture, programming language and other details of the CMS do not harmonize at all with what is already practiced in other company projects, it may be better to look for another option.

Lastly, if the CMS you are looking at has little or no documentation, be very careful. This may mean that the project is not taken as seriously by the creators and can leave you hanging when you need it most.

7. Reference from experts and market colleagues

Which CMS do experts recommend for projects like yours?

Usually, when an authority on the subject makes a statement, there is good reason behind it. So, look for the opinions of these figures in your industry and understand the reason for choosing them.

Also, get in touch with market colleagues or study their strategy. This can be of great help in reaching the right choice, and can even yield some advanced tips that you don’t find out there.

8. Responsiveness

And since we talk about templates, let’s focus on it a little bit. Considering that more than 60% of Brazilians access the internet using mobile devices and that Google prioritizes mobile sites as an indexing criterion, the design of your blog should be in line with this behavior.

So, when choosing a template, install and see how it performs on phones and tablets. Although some CMS offer several free templates, consider buying one that meets all your corporate blog needs.

What are the main CMS?

Now that you know how to choose a good CMS, you must be wondering which ones are on the market, right? Well, we have listed here the main ones.

WordPress

WordPress is considered the largest CMS on the web and its main features are themes, plugins and content.

After all, there are several free and paid themes that you can choose from, plugins that leave the blog the way you want it, in addition to assigning functions for the success of the content just like the Yoast SEO plugin.

Joomla

Joomla is an open source CMS and therefore more customizable than WordPress, although adding new content is not so simple. For this reason, Joomla is usually a preferred system for those who prioritize customization over the frequency of posts.

Drupal

Drupal is one of the oldest CMS on the market, which makes it a more complex system to use compared to WordPress and Joomla.

Magento

Magento is one of the most used CMS in the e-commerce market. It has free and paid features that can be found in Magento’s own marketplace that also provides themes and services such as newsletters.

5 tips to keep your chosen CMS in perfect condition

Even if you have chosen the best possible software, it will cause problems if the responsible team does not take proper care.

And, as obvious as it may seem, it is often the carelessness with the small details that compromises the larger results.

So, now let’s see some practical tips that will help you (or your development team) not to overload the chosen platform:

1. Always install system updates

It’s easy to ignore system updates when notifications appear right in the middle of that important task or the moment you’re inspired by writing that new article.

Don’t fall into that trap. In most cases, it all comes down to the incredible effort of getting a few minutes and pressing an update button.

2. Follow the news of the platform closely

Whenever a platform updates its software, news is announced to users. In many cases, these are just bug fixes and code improvements, but occasionally there are also important internal changes.

Keeping an eye and closely monitoring these changes can be very useful to ensure that the system continues to function smoothly and even better than it was before.

3. Create strong passwords for user accounts

There is no need to elaborate much on why not create passwords like “123456”. The problem is that most users think their data will never be stolen and others even use this type of password as a joke.

But creating weak passwords can compromise the company’s entire data security. So, not only believe in the worst, but prepare for it.

4. Install only essential plugins and scripts

The possibility of installing scripts and plugins that extend the functionality of the CMS is quite a help to make a good platform even stronger.

Just don’t overdo it: install only the plugins that are essential for your blog. Otherwise, you run the risk of overloading the system with too much information and data processing, which cause slowness.

5. Maintain a testing environment

With certain frequency, it will be necessary to change elements of a page or even change the theme of the blog. Never do this in the production environment, that is, where the site is available for everyone to see.

Always maintain a testing environment, in which you can perform all kinds of experiments and solve bugs until everything is perfect for the public to see.

If you do, no matter what plugins conflict or script failure happens, your website will remain intact and your users will not be harmed.

Now that you know how to choose a CMS without regretting it later, it’s time to put the tips shown here into practice. Don’t forget that this software will affect your entire content strategy, so it is vital to choose well and keep the chosen system up to date.

How about getting to know the most used and respected CMS in the world? See everything you need to know about the powerful WordPress and if it suits your company!