How to choose the best blog layout? Look here! – WAU
Digital marketing is an economical and efficient alternative for those who want to promote their brand at a relatively low cost. Among the possibilities it offers, content production is one of the strategies with the best results. However, it requires the creation of a communication channel. Which blog layout to choose when placing it […]
Digital marketing is an economical and efficient alternative for those who want to promote their brand at a relatively low cost.
Among the possibilities it offers, the content production is one of the strategies with the best results. However, it requires the creation of a communication channel.
Which blog layout to choose time to put it into practice? This can be a very difficult task, especially if it is the first time that you create a blog.
On the internet, it is possible to find several different templates that can catch your attention, but it is not just for the beauty that one should choose a model.
Appearance is essential to ensure the good experience of those who read your content. After all, this can be a potential customer’s first contact with your company.
So, this “business card” needs to be professional, attract attention and also ensure that people feel like continuing to access your blog in search of information and content. Not an easy task, right?
For you not to worry about it, we have listed some tips that will help you choose the best blog layout. Follow:
Bet on professional looks
A blog, depending on the intention of the creator, can be folks or professional. This choice will guide the entire construction of the communication channel.
A personal blog can have bright colors, excessive information and other aspects that may seem exaggerated. This goes according to personal tastes.
a professional blog, in its turn, must be thought to please different people. Betting on neutral themes, with less flashy colors or with some elements that refer to the colors of your brand, is a right option.
Also, be careful with the amount of information you will make available with the layout, as this can harm the user experience.
Choose a readable theme
Who would choose a layout that does not favor reading? It is possible to find several blogs that are not readable due to the bad choices of their creators.
The result of this is a page on which the content is inaccessible to users – who, most likely, will not return to visit the address.
To avoid this, it is advisable to use a maximum of 2 sources different and make reading easier, such as Arial or Helvetica.
In addition, choose settings that have good spacing between lines not to generate confusion in which reads and layouts with blanks, which offer an eye rest.
Choose responsive design
Tablet, smartphone, personal computer … There are many options for devices that connect to the internet and allow people to access blogs.
However, not all themes are adapted to different screen sizes that these devices have.
That way, a person can get an excellent reading of your blog on the computer screen, but when he accesses it through his tablet or smartphone, he finds an unconfigured page.
This makes understanding difficult and removes a possible customer from your communication channel – a process that, between us, can never happen.
So it is essential choose a theme with responsive design. This term means that it has the ability to adapt to any device through which it is being accessed.
So you can always offer a good experience for your readers and has more chances of winning new customers.
Opt for a WordPress-compatible layout
There are several ways to create and host a blog, but it is always interesting to choose an option that is compatible with WordPress updates, which is the main mechanism for setting up and updating blogs.
With several free options, this tool is easy to use and has good developers.
It is common for some people to find good themes for their blog, but later discover that they are not compatible with the latest WordPress updates.
Avoid this at all costs. In addition to losing the new changes, the layout is outdated and runs the risk of not offering a good service to its readers.
Choose a theme that supports multiple browsers
There are several browsers available on the internet:
- Google Chrome;
- Internet Explorer;
- Microsoft Edge
- Mozilla Firefox;
- among others.
And believe me, there are people using them all!
The chosen theme may look very nice in your browser, but it is not guaranteed to appear so nice in other programs.
In WordPress, most developers test their themes as tools that assess compatibility with different browsers.
So, when defining a layout, note if there is any information about compatibility and, if not, look for tools to help you test it.
Try to customize it
Pre-made templates are good alternatives for people who don’t know how to program or develop their own themes.
But some of them do not allow many changes, which prevents them from adapting according to your goals and with the best alternatives for the type of content you are going to publish.
Give preference to options that are more basic. They allow you to edit colors, choose fonts, add your brand, define the checkboxes that appear in the sidebars, among other possibilities.
With that, you leave your page with the face of your company and according to your preferences.
Have support options
Problems can happen at any time and, for you who are not a developer, it can be quite difficult to find a solution.
A technical support helps a lot when dealing with these unforeseen circumstances and reduces the chances of you having to spend money to find a resolution.
WordPress has several benefits, but many of its themes do not have a support option.
Thus, it is important to look for layouts that have good documentation and that offer a support mechanism with service via e-mail. This can be an excellent way to avoid headaches.
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