How to choose the best e-commerce platform – WAU

Make the right choice and achieve success with your e-commerce!

Choosing the platform for e-commerce is a very important decision, since it is responsible for the entire operation of your virtual store. Therefore, it has a direct influence on both performance and success your business.

Contrary to what some people believe, do not start your e-commerce with any platform and then exchange it for a better or more complete one.

When performing this practice, you will definitely have significant losses that can harm the results of your online store.

So my advice is that you invest in a platform that can meet the current demands and future needs of your e-commerce.

To help in this choice, I prepared this post with some important information for you to take into account when deciding.

In addition, here you will also be able to check a comparison between some platforms available on the market.

When you reach the end of this post, you will be better prepared to choose the best platform for your e-commerce!

What to take into account when choosing?

Choosing a platform for e-commerce is a big responsibility. To help you make this choice, you will learn in this topic, the main points which must be assessed at the time of decision.

Are you interested? Come on!


The first point is really to know how much can you invest on a platform.

There is no point in finding a super complete option that suits your business if it is not within the budget you can spend.

So, analyze the prices offered and the benefits available to know what you are actually paying.


Its platform can be open source and SaaS.

With the open source you have access to use rights and can make customizations. Therefore, they have a higher cost and take longer to be implemented.

Already with a platform SaaS it is possible to create your e-commerce in a more practical way and at a lower cost. Updates and maintenance are done by the provider and happen to all users.

To decide on the ideal platform model for your business, reflect on the demand of your virtual store, the professionals on your team and the available budget.


Knowing about the support offered by the platform is essential. After all, if you experience any difficulty, you will probably want it resolved as soon as possible, right?

This information may not seem very important, but you may believe that you will soon need it.

So, before signing the contract, find out what support channels are offered and what the average response time is. Thus, you will be able to know if what is offered is adequate to your e-commerce demand.

Trial version

Not all platform features always work as promised.

In order not to take that risk and end up acquiring a platform that, in practice, may not be that good, ask for a demonstration and take the time to test it.

Platform speed

Knowing about the speed of the platform is essential especially when we remember the big dates of the trade. They can attract many visitors and end up clogging your e-commerce.

Sales projection

As some platforms charge for the number of registered users it is important to plan. Also, find out how it is done and how long this account expansion process needs to register new customers.

Responsive design

According to E-commerce Trends 2017, 44.3% of respondents use their smartphones to make purchases in online stores.

That is, it is essential that the platform is responsive so that users who access their e-commerce through the mobile device have a good shopping experience.


Customizing your e-commerce so that it has a unique and more attractive identity is a great strategy to win more visitors. So, find out what the customization options are, the costs and if you can do them on your own.


Knowing if the platform offers the possibility of integration with other services helps to optimize processes, manage information and, of course, provide a more complete service to the customer.

Payment methods

Offering multiple payment options is a great way to prevent a potential customer from failing to complete a purchase due to the lack of a method to suit them. Therefore, invest in a platform that offers these options and reduces the barriers to sales in your e-commerce.

Important features for a platform

In addition to the criteria covered in the previous topic, there are other features that can make all the difference in your platform. How:

  • field for newsletter subscription;
  • customer service channels (chat, ticket, phone and email);
  • SSL certificate;
  • SEO optimization.

The more resources your platform has, the more optimized your time and the greater the chances of offering a good shopping experience for your customers.

Cross platform comparison

Now, you will be able to check a comparison between the main platforms for e-commerce available on the market.

With the data already covered at the beginning of the text and the information present in this topic, you will be increasingly prepared to choose the best platform option for your business.

Did you know that aheadWorks conducts a survey to find out which are the most used e-commerce platforms around the world?

The 2016 edition revealed the following panorama:

comparative between ecommerce platforms

Based on these results, we selected the four most used platforms to analyze them. Check it out below:


Magento is a platform open source and the most used worldwide. Ideal for large e-commerces.

Its main strengths are the options unlimited customization. It offers several types of plugins, a wide range of templates, translation into other languages, and even foreign currency recognition.

Its weak point is concentrated in the dependence on a good provider hosting. Without it, your speed may be compromised or even go down.


Woocommerce is a platform open source ideal for serving small e-commerces.

Your free download and yours easy usability are its main attractions.

However, some plugins extensions and options may have a high price. In addition, there is a risk of having conflicts among some plugins, which can impact the speed and even the security of the platform.


PrestaShop is a platform open source ideal for small and medium e-commerce.

Two major advantages are its easy installation and option of London language.

A disadvantage is that most official plugins are not free.


Shopify is a platform Saas ideal for small and medium e-commerce.

In addition to presenting a period of free trial, this platform also allows the user to create e-commerce in a simple and customizable way.

In compensation, the checkout page does not have an option to be customized.


Nuvemshop is considered the leading digital commerce platform in Latin America, with over 30 thousand active stores. It has robust technology and easy usability, ideal for SMEs. Its team guarantees 99.9% uptime during the year.

Among the various possibilities that I offer, the following stand out: layouts with more than 40 customization options, association with Google Analytics for monitoring business KPIs and simplified management (such as organizing products and categories in a massive way).

In addition, it has integration with the largest players in the market, especially in the categories of postage (Correios, Loggi, Easy Shipping, Jadlog and Market Shipping) and payment (Wirecard, Paypal, PagSeguro, Mercado Pago etc).

It is associated with marketing tools (Facebook Store and Instagram Shopping) and an application for managing the virtual store through mobile devices (available on Android and iOS).

Finally, at the University of E-commerce, it offers free educational support through courses, articles, e-books and videos on entrepreneurship and market trends. To learn more about the platform, visit the Nuvemshop page.

Want to know more platform options?

Check out the Gartner Magic Quadrant for Ecommerce 2017! With it you can find out which are the main platforms of e-commerce worldwide, in addition to knowing the weaknesses and strengths of each one.

Bonus: Platforms for London e-commerce

In addition to the examples listed in the previous topic, there are numerous excellent options for London e-commerce platforms. How:


The lack of planning in choosing the platform can bring definitive damage to your e-commerce.

To prevent this from happening, put into practice the tips covered in this post and make the best choice for your business!

If you are interested in further deepening your knowledge of the e-commerce market, be sure to download the free ebook below.

Free Ebook – E-commerce: From creation to customer loyalty

Discover other successful practices for your e-commerce!

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