How to create a good company description page – WAU
There may be a personal reason why your company description page is not looking good. Many women entrepreneurs are smart, have good ideas and are willing to use great doses of genius to solve their daily problems. They even hear compliments from colleagues and friends for it all the time. However, they are not […]
There may be a personal reason why your company description page is not looking good.
Many women entrepreneurs are smart, have good ideas and are willing to use great doses of genius to solve their daily problems. They even hear compliments from colleagues and friends for it all the time.
However, they are not used to speaking well of themselves. Because they are discreet or shy, they consider this as arrogance or lack of modesty. And that’s exactly what gets in the way of your description page.
To learn how to avoid this problem, follow us!
Creating text from a description page
You are probably not a professional copywriter, designer, or publicist. It is just a small entrepreneur who needs a good website, which attracts visitors and gives confidence.
It will be much easier to overcome this challenge if you understand certain concepts of advertising and digital marketing first. Come on!
According to HubSpot, a digital marketing giant, “people don’t buy what you sell, they buy why you sell”. In other words, everyone is influenced by the history of the brand when choosing a product.
And what does it mean? It means that, much more than praising your company or your product on its description page, what you should do is tell how it started. Or, even tell how things went wrong and ended up changing.
When was your company created? What has changed since then? Give them the answers they want.
Avoid excessive formality
Advertising texts such as that on a description page should avoid slang and regionalism, that is a fact. After all, it is a piece of writing that covers a very large audience and its language should reflect that.
On the other hand, dividing the text according to that classic scheme of “Vision, mission and values” is a strategy that has already saturated. You see, it is not that you are going to eliminate these 3 things from your presentation text, but that they should appear naturally.
For example, instead of “our mission is the satisfaction of our customers, offering services in line with their expectations …”, write “what we like most is to know that our products make our customers’ lives better”.
Did you notice that in the first case the focus was on your company and in the second it was placed on customers? Details like that make all the difference.
Adapt the language to your target audience
Okay, without slang and regionalisms and with a very objective language, without being blunt, you already understood that. But there are other “tricks” to write a text that works on your description page.
Try it enter the reality of the reader. Is he an end customer or do you provide service to other companies? What are the more general dilemmas he would like to see resolved?
For example, if we, at Blog da WAU, were a company that makes advertising texts, we could tell you, on our “who we are” page:
We make texts from people to people.
After all, companies, especially small ones like yours, differentiate themselves because they are more human and the text on your website should reflect that. With newsrooms that involve your customers, your product sells more and your business grows.
Do you understand how we touch on the root of the problem and promise a solution?
How to create a description page artwork
Although they look very different, the art and text of a page are very connected. One has the ability to help the other to be more efficient.
Now that you understand what makes text work, here’s how to bring that text to life with some easy-to-use design tips.
Highlight what really matters
Along with the text that tells the story of your company, there are two really important things that deserve to be highlighted:
- awards, recognition and partnerships that your company has achieved over the years;
- positive opinion of current customers about it.
Nothing will inspire as much confidence in your website visitors as these two things. So, give them the right spotlight. Place stamps, logos or illustrations that show your achievements in topics.
And add the opinion of satisfied customers, preferably with a good photo at the side. This adds unquestionable value to your description page.
You don’t have to be a visual arts professional to make a functional layout for your page. Here, what counts most is good taste. Choose an order of priority for the information, and highlight only the most relevant ones.
Remember: less is more. This means that trying to highlight all the elements on your page ends up not highlighting anything and make everything look disorganized and ugly.
How to promote your page on social networks
The objective of every page “who we are”, “about the company” or “about us” is the same: to generate engagement. And engagement is the ability to inspire people to interact, share or just come back one more time.
And when we talk about engagement, what automatically comes to mind? That’s right, social networks. Now that you have something to say about what you do with love, method and dedication, you must show those words to the world.
Post on your company’s Fan Page and, if it fits your budget, set aside a little money to boost your description page with paid ads. By doing this it can become the gateway for many new customers!
It is not necessary to be a copywriter, designer or publicist to have a great description page on the internet. Just be aware of some rules and know how to talk about yourself and what you do best!
Now you’re ready for some more in-depth marketing tips to improve your website. Check out our article on SEO on page and appear on the first pages of Google!