How to create a Twitter profile for your company – WAU

The microblogging service is famous for its limit of 140 characters per post, but don’t be fooled: this is not an indication that this network is limited. The site works with a blog service, just like Tumblr, but with a limit for each message. Precisely for this reason, Twitter […]

The microblogging service is famous for its limit of 140 characters per post, but don’t be fooled: this is not an indication that this network is limited.

The site works with a blog service, just like Tumblr, but with a limit for each message. Precisely for this reason, Twitter adapts impressively well to mobile devices (such as tablets and smartphones). To give you an idea, 80% of the website traffic comes from them.

Despite having few users on the network, those who are present on the network are very active. In other words, Twitter users produce and consume a very large amount of content.

In other words, using Twitter for a Content Marketing strategy is very interesting, after all, content is very important for your users, just take the time and patience to read everything.

In addition, as it is a very simple network, the relationship with your fans is facilitated: only those who have a real interest in your content will follow you and interact with them is easier.

Some important data about Twitter:

  • It has 255 million users and the trend in London is that this number will continue to grow.
  • Most popular with people aged 18 to 29
  • Most popular with people with higher income

In other words: Twitter is very interesting if your target audience fits these characteristics. The network is one of the best to easily spread content and create engagement with your followers.

The 140 characters may seem limiting, but they are what keep the network dynamic and always up to date. Invest in Twitter!

Tips for a perfect profile for your company

Your name

There are three important things to consider when choosing a name for your Twitter account:

  • Your name must be relevant
  • Your name must be short
  • Your name must be unique

Use your company name. If it is not available for some reason, use something similar.

Keeping your name unique and short is important so that your profile is more easily found in searches (if many companies have a name similar to yours, your profile will be lost among them). In addition, a short name makes it easy for your content to fit the 140 character tag.

Profile picture

Your profile photo is another important part of your profile. Put a photo that your friends and fans will easily recognize. Here, the ideal is a logo or an image with the name of your company. Your profile photo should be an image for your fans to see and quickly know that this is your company.

Cover photo

The cover photo is a larger image that is positioned behind your profile photo (much like the design of the Facebook profile). In many profiles, the space is used with images of nature, scenery, illustrations, etc.

But as your profile seeks to publicize your brand use this space as another opportunity to show who you are as a company, publicize services, products or additional information.

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Background

Twitter Background offers a lot of free space, which can also be used to strengthen your brand. You can create a unique design that shows what your company has achieved, your logo, your website, your services, etc. What you choose is up to you, but focus on further strengthening your company’s image.

Bio

As we talked about here on the blog before, bio is an extremely important part of any social network. On Twitter, you have 160 characters to explain what you and your company do.

It is important to add keywords so that your profile is easily found in the search engines. This helps you gain more followers and potential customers. Also, don’t forget to put your website or other important links in your bio.

Plan your content

Although Twitter is a dynamic social network that allows more informality in your posts, do not forget that you are still promoting your brand and a professional attitude must be adopted.

As with other Social Networks, plan what will be posted on Twitter and what tone of voice will be used in tweets. As we explained in another post, your tone of voice is essential for you to know which language to use with your audience. Twitter is no different. Adapt the language and content of your posts to the profile of the people who follow you.

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Twitter Checklist

Use this checklist as a way to organize everything you’ve already added to your profile.

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Conclusion

As you can see, it is possible to follow these tips and still make a simple and objective profile. Don’t be discouraged! Twitter is an incredible network for experimentation. Always test what works for you and your company and the success of your profile will come as a consequence.

Now that you know how to use Twitter, some questions may have arisen about how to use the social network more or which social network to choose for you. If this is your case, download now our complete Twitter marketing guide!

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