How to do content marketing to launch an app – WAU
The market for mobile applications is heated in London. Today more than 73 million Brazilians use their smartphones daily, and according to G1, 86% of the time Brazilians spend on smartphones is using some type of application. Faced with such a promising scenario, it is understandable that many entrepreneurs think about […]
The market for mobile applications is heated in London.
Today more than 73 million Brazilians use their smartphones daily, and according to G1, 86% of the time Brazilians spend on smartphones is using some type of application.
Faced with such a promising scenario, it is understandable that many entrepreneurs think about launching an application to generate good profits or increase the visibility of their company.
And content marketing can be an excellent ally to launch an application successfully, as it is capable of drive traffic to your app page and attracting public attention to download your solution.
To help you with this task, we will teach you in this post how to use content marketing to launch a successful application.
Start your marketing campaign before you actually launch an app
You don’t have to wait for your app to be ready to start your content marketing strategy, generate business opportunities for your company.
Think that your promotional work starts the moment you start developing your app.
This will ensure that you build your brand image and position yourself as a market expert, before you even market your solution.
And for this strategy to achieve the expected results, the ideal is that you start with the basics.
Begin the work of creating your corporate blog.
It will be your main tool in your content marketing strategy.
After that, it’s time to develop your Buyer Persona and understand what are the problems she faces in her day to day, as well as the goals she wants to achieve.
With this information you will be able to start producing top of the funnel content, focused only on attracting audiences to your page.
This traffic will be very important for the generation of leads, which are the business opportunities to be explored after the launch of the application.
In addition to posts taking questions from your persona, it’s interesting that you publish information about your app’s development work, sharing experiences and the features you’re developing.
With this you will pique the market’s curiosity about the product you will launch, generating some anxiety if your audience will be satisfied when you launch the application.
Promotion through email marketing
And for your content marketing strategy to launch an application to achieve positive results when launching your company’s application, it is essential that you invest in email marketing to promote the content you create.
Build an email list
The first step in building your email marketing strategy is to build your email list.
A good practice for generating an email list is to invite your page visitors to subscribe to your newsletter.
It may sound silly, but just by offering this option to your website visitors you can win multiple contacts to promote your application.
Another alternative is the offer of rich materials, like ebooks and webinars on the topic of your app.
These are great tools to help you build your email list.
Create a nutrition flow
After building your email list, it’s time to create your leads’ nutrition flow, in order to prepare them to download your app when it launches.
And the process of sending your messages is very simple: start by spreading the top funnel content you have produced, demonstrating to your subscribers that you are concerned with answering your questions and giving tips on how to optimize your day.
In each email sent it is essential that you invite your subscribers to access another type of content to get more out of your doubts, be it new articles on your blog or even other ebooks.
And after a period of messaging with general tips, it’s time for you to start sending funnel content.
At this point you start to demonstrate the benefits that an application like the one you are developing can offer to your users.
This action helps develop public interest in your app, thinking about all the benefits that it would have when downloading it.
As your lead continues to show interest and seek more information about the benefits that an app like yours would offer them, it’s time to start producing funnel-bottom content, where you will directly address the features and functionality of your app .
And contrary to what you might think, there is no need to wait until the launch to launch production of funnel bottom content.
You can do this as soon as your audience shows interest in your app.
As funnel background content you can produce a diary of your app creation, sharing a little bit of your experiences.
You can also choose some users to test beta versions of your app, which can help you further promote your app even before launch.
You will also be able to promote content showing the practical use of your application before its launch, an extremely important factor to convince the customer in the bottom of the funnel.
With an email marketing campaign like this, you reinforce your brand and keep the public waiting for the launch of your application.
So, when you finally launch an application you will already have a large number of people waiting to know your solution, because you have already generated the expectation of these people.
The content strategy after launching an app
After you’ve prepared the ground for the launch of your application and interacted with your audience through the content created by you, the long awaited launch arrives.
This can and should generate a sense of accomplishment, especially if there was a lot of work in developing the application.
However, you need to be aware that your promotion strategy does not stop there.
You can and should continue to invest in content marketing to generate more customers for your company.
Starting with the production and dissemination of releases about the application you just launched.
While this is not content consumed directly by your app’s audience, this is the ideal content type to further increase reach and the knowledge of your application.
Publicize the launch of your application to market influencers such as the specialized media, journalists portals and blogs of the segment all the creation history of the application that you registered on your blog, and encourage sharing among the public of these channels.
In addition to promoting the launch of your application, this helps you to gain other links to your blog, which is essential for a link building and SEO strategy that generates results.
Promote updates to your app
Updates to your app can also be explored to make it even more popular.
That’s because users of your app need to stay excited about your solution, and the release of each update is just one more reason for them to continue using your solution.
And just like with the strategy to launch an app, describe the features that were added in this new version and take the opportunity to publicize the process of creating the new features, in addition to explaining what motivated these changes.
Encourage visitors to your page and subscribers to your newsletter to continue consuming the content you publish, in exchange for first-hand information about your application.
Promote first impressions of your app
Your app’s analysis, reviews and impressions can also be explored in your content strategy after launching the app.
And the disclosure of these third-party reviews about your app can go beyond sending links via email, but also creating a compilation of all mentions to your app.
And even if you do get some negative feedback, it’s worth mentioning these reviews, demonstrating that your company is open to criticism and that is concerned with providing the best possible experience for users of your application.
You can even promote app updates to address criticism, a strategy that can help you attract even more attention to you when launching the app.
Evaluate the results of your strategy
And as with any digital marketing strategy, it is essential that you closely monitor the results achieved by your strategy.
Key Performance Indicators (KPI) such as the number of visits to your blog, the number of leads generated by your strategy and the conversion rate of your email marketing campaigns are excellent data to measure the results of content marketing to launch a app.
By evaluating each of these data, you will be able to clearly say which actions performed by you generated good results and need to be explored again, and which promotional actions did not perform as expected.
And it is important to remember that the analysis of these results it shouldn’t happen just at the end of your content marketing strategy.
In fact, the ideal is that this monitoring takes place from the beginning of the strategy, which will allow adjustments to the strategy before it is too late.
These tests will be very useful to optimize your conversions and help you get better results when launching an app.
Now that you’ve learned how to use content marketing to launch an app, learn about 28 content marketing metrics to measure the success of your strategy.
With that you will be more efficient and will have even better results for your application to be successful!