How to do digital marketing for dealerships? Find it out! – WAU
The car consumer profile has changed. He is no longer satisfied with mass advertising and has no time to waste with advertisements and materials that do not meet his needs and desires. Therefore, it is necessary to know how to apply digital marketing to dealerships, avoiding the obvious and using each available channel as […]
The car consumer profile has changed. He is no longer satisfied with mass advertising and has no time to waste with advertisements and materials that do not meet his needs and desires.
Therefore, it is necessary to know how to apply digital marketing to dealerships, avoiding the obvious and using each available channel as an effective means for customer service and sales.
Find out here how to attract customers to know your products and services through the internet!
Invest in digital marketing for dealerships
Digital marketing is the set of actions and campaigns made using the means available on the internet to promote brands, products and services.
This is an investment that has been gaining strength and popularity every day, since today more than 63% of London homes are connected – according to IBGE data.
However, this does not mean that mass advertising should migrate from TV to computer screens, tablets and cell phones.
In fact, the digital world has revolutionized the way people relate to companies, since no one else is forced to consume what they don’t want.
In the automobile market, this means that it is necessary to adapt the means of offering the fleet and rethink the service formats. In practice: you must learn to use the digital world to position your brand and sell to anyone who wants to buy or exchange the vehicle.
Improve your website
A dealer’s website needs to offer more than just a list of cars in the yard. They can be a powerful channel for winning clicks from customers who probably wouldn’t reach your business if it weren’t over the internet.
Think of navigability. As more and more people browse mobile devices (especially smartphones), we need to offer them a great experience on your page. This, of course, without forgetting the classic client that accesses through the computer. Your website needs to be adaptable to different screens and browsers.
Try to get the visitor to act – not just look at the pages and leave. Offer many and diverse CTAs (Calls to Action), which can be translated as “calls to action”.
With them, it is possible to win contacts looking for specific models, regular readers for your blog and an email base to send materials and offers.
Create a blog
The blog is a digital marketing differential for dealerships that want to stand out. Why? They are a channel for a salesperson to create lasting connections with their audience. How? Taking questions and helping to solve the most diverse problems and obstacles.
Those who buy a car for the first time, for example, may be afraid of the bureaucracy involved in financing the car, or they may not know very well which is the best model for their lifestyle. Good content on the subject can make this journey simpler and more practical.
So plan well to keep this channel up to date. Research with the public – and your sales team – what are the main questions your consumer has when changing cars, what should he look for (or avoid) etc.
Don’t forget to leave a comment area so that your visitor can continue the interaction and become a potential customer.
Use digital media to chat with customers
And since we are talking about interaction, an effective marketing strategy needs to think about digital channels for optimal service.
We talked about the comments area of the blog above as a way to start a conversation with the clientele, but there are still many other methods that should be used.
E-mail, for example, can be used to exchange information and data, sending quotes, photos and links to ads for specific models of your fleet.
Make ads on good sites
Large ad platforms are like markets crowded with potential customers. After all, whoever enters there has, at least, a great interest in purchasing a vehicle. Learn how to advertise and sell each car in your yard online, with perfect images and descriptions and impeccable service from your team.
Respond to each contact as quickly as possible and objectively. Remember that building a trust is essential for the potential buyer to feel secure enough to close the deal. Try to be honest and conscientious in case of car breakdowns or debts, offering good chances of negotiation so as not to lose the sale.
Build a digital showroom
This is one of the major trends in digital marketing for dealerships in 2018. Digital showrooms are pages that provide immersion of the visitor in the universe of used and used cars.
In this environment, it is much easier to prospect customers and profit more from resale using the internet.
Invest in solutions that make your company stand out from the competition and show all the qualities of the cars presented, allowing the visitor to explore each product in detail and from the most different angles.
Also take advantage of this platform to show your history, your reputation and your physical space to the clientele, proving your ability and experience to serve with high quality.
Text and photo are effective for selling cars online. However, this does not mean that they are the only ways to attract customers. Take advantage of all the possibilities that the digital world offers to produce the most different materials.
Are you going to make an announcement? How about also including a video showing the vehicle for sale? That way the customer will have a more real and complete notion of what he wants to acquire.
Show the sound of the engine and how it performs on the street, activating the available features and everything that facilitates the purchase decision.
Also take advantage of your blog to create the most different materials. Produce e-books and complete guides to help your customer’s journey, checklists for him to evaluate each car, virtual value calculators and many other possibilities that will help your business win the sale.
Now that you’ve learned how to use digital marketing for dealerships, don’t waste time! Sit down with your team and work out a plan to achieve success using the internet.
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