How to do SEO for tumblr? – WAU

Find out in this article how to do SEO for Tumblr and get great results in your content marketing strategy!

You have certainly heard of Tumblr, haven’t you? This platform, with immense growth potential, combines Twitter’s immediacy with the traditional blog publishing model, and already has more than 3 million users active.

You may not know it, but, like any other blog, the content posted on this network can be indexed by search engines and rank very well.

It was thinking about that that we separated here 7 key points for optimizing your content on Tumblr! This is your chance to integrate the network into your digital marketing strategy and ensure a much more diverse offer of content.

Prepared? Then log into your blog and get to work!

SEO for Tumblr: The 7 main elements

1. Organizing HTML

One of the great advantages of Tumblr is building your blog’s HTML code. This makes editing themes and resources much more user friendly for average users, in addition to ensuring manual insertion of some tags and codes that assist in your SEO.

The first one is the definition of your blog’s meta description. If the theme (template) chosen does not come with this option, you will need to add it manually by code, as in the example below:


Most of the time, however, this code is ready, allowing you to add the title, description and keywords information to the blog directly through the theme’s editing tab.

It is also possible to customize some interesting patterns for the layout, like the one that adds the name of your blog after the titles of the posts in the search engines:

{block:PostSummary}{PostSummary} – {/block:PostSummary}{Title}

It’s worth scanning the code and also checking if the H, title, bold, noindex (this has to go!) etc. are present. Although some do not directly impact your SEO, they certainly help in the construction of your content and in the necessary care with its scannability.

2. Link Building and the Reblog

Just as Twitter has a retweet function to replicate messages from other users, Tumblr has an equivalent known as Reblog. This alternative allows a user to reposition your content on their blog, maintaining a direct link to the source.

This is a great thermometer to know what works and what doesn’t in your Tumblr strategy, and of course a high amount of reblogs means that your link is being spread across the network in a completely organic way.

To get reblogs, though, the same Facebook sharing scheme applies: You need good content, a database followers interested in your business of course, posts that call for engagement.

For Link building it is always worth contacting relevant blogs to try a partnership. Try proposing guestposts, challenges together or even exchanging reblogs to guarantee some extra notes!

3. Construction of content

Here comes the most important part of your marketing strategy on Tumblr. The social network is all about that: Relevant content.

And if you’re thinking it’s a good idea to post the super cool texts in 3 thousand words that perform well on your blog right off the bat, it’s time to stop and start again.

Tumblr, like Twitter, works at a much more frantic pace than most social networks. Your posts will have a lifetime defined by the amount of notes and reblogs you are able to earn, and that means your content needs to be really interesting.

Don’t get stuck in traditional text publications and invest in real content marketing. Experiment with videos, gifs, montages, illustrations, graphics, audios, texts interspersed with images and everything else your creativity allows.

Analyze other successful Tumbrls, call the audience to participate, raise discussions, be part of reblog chains, create events and, most importantly, be sure to produce.

4. Categorization and Tags

At the bottom of your posts it’s always possible choose the main tags for that subject. The words chosen here will serve both to demarcate the content within Tumblr itself (working just like the popular hashtags on Twitter, Instagram and Facebook) and for indexing by search engines.

Take advantage of features like Google Keyword Planner, SemRush or Keyword Tool to define the keywords of your content, taking into account relevance and search volume, just like in your blogposts.

Take advantage that Tumblr has an auto-complete feature and try out your keyword suggestions. You can take advantage of this opportunity to discover new niches for your content.

The tags chosen for your posts can also be used to create of internal indexes that facilitate navigation.

Want an example?

If you tag 3 posts with the tag “Marketing”, just create a link in this format:

[nomedoseublog].tumblr.com / tagged / marketing

Thus, whenever the person selects the indicated link, they will have access to only those 3 contents marked with that tag.

Make good use of this feature to keep your blog well organized and easily accessible to any user!

5. Custom URL

Nowadays it is possible to prepare a customized URL directly on your Tumblr dashboard. To do this, click on the gear in the upper corner of the post screen and enter, in the first frame, the information for the customized URL.

seo for tumblr

Here it is highly recommended that you use some relevant keyword for your link, as this is also taken into account when ranking your content on Google searches.

Not only that, with a friendly URL it’s much more likely that your visitor will feel safe when clicking on the link

6. Blog design and organization

When we talk about design, it is essential to keep the user experience in mind and, when it comes to Tumblr, we need to think so much about blog structure as a whole as in structure of each particular post.

That’s because network users receive all posts directly on your timeline, without having to access a specific Tumblr to access your post. So the only design reference he will have is the way you organized your own content.

To do this, consider, first of all, mastering the use of Heading Tags. This includes H1 (for titles), H2 (for subtitles) and H3 (for titles internal to subtitles). This action is not only important for the visual organization of your content, but it also counts many points when it is scanned by Google bots.

Besides that, merge the use of bold and italics in the text, always trying to favor the text scanability criteria, besides the possibility of using colors, font sizes etc.

When editing content, you can always access the HTML option and edit directly in the text code, creating variations with the specific tags of that language.

As for the design of your blog, avoid themes that abuse iFrames or that do not support mobile versions. It is necessary to be aware of this point, since we know that the trend is that users have more and more access to the network through their tablets and smartphones.

It is also important to consider the number of images, videos, gifs and resources that require downloading on the home page. Remember that you must aim for an opening time down to the blog pages, and that can end up driving the most anxious visitors.

7. Comments area

By editing the theme, it is also possible to define a specific service for the comments area of ​​your blog.

For many, the natural choice is the Facebook service, which allows integration with the social network itself, automatic login and, best of all, posting the comment on the person’s page; which is wonderful for its reach and dissemination.

What happens, however, is that this service does not have content indexed by Google bots, the that doesn’t help your SEO.

The other alternative that appears is the Disqus service, widely used by Tumblr users and, guess what, indexable by Google!

The solution offered by this company, in addition to being free, is favorable for building communities on its website, allowing login through social networks such as Twitter and Facebook and, for those who intend to invest, opens space for the promotion of ads.

The only thing is that it is necessary to create an account on the service, and this ends up alienating some users.

It is worth studying these two options and, in some cases, even including both on your blog. So users can choose and you experience what is most popular with your audience.

So, ready to conquer Tumblr with our SEO tips?

So be sure to also check out our list of the most popular social networks in London and integrate them into your digital marketing strategy!