How to encourage your employees with Incentive Marketing – WAU
Amid so much competition in the market, it is necessary to keep employees and employees engaged in the performance of your company, right? For that, Incentive Marketing is an excellent tool. With some of your actions in place, you can reap the benefits of having a motivated team.
When we talk about marketing strategies, it is common to think of actions aimed at the external public, that is, to attract consumers or position a brand in the market. However, you also need to think about campaigns that encourage your employees and, for that, one of the ways out is Incentive Marketing.
Within an increasingly competitive market, having a motivated sales team, for example, can be a negative factor in the performance of the organization as a whole. Therefore, it is essential to put in place strategies that strengthen your company’s culture and improve the performance of your employees.
With employees motivated and engaged in the objectives and goals of the company, the tendency is to achieve even more satisfactory results.
How about, then, delving into the importance of Incentive Marketing and getting to know some actions that can optimize your team’s performance if put into practice?
In this content, you will see:
What is Incentive Marketing?
Retention and engagement are two terms widely used today, especially when it comes to Digital Marketing.
The focus, however, ends up being external: potential customers and consumers. Incentive Marketing starts to look at both concepts internally, seeking to retain and engage employees and collaborators.
In addition to salaries and bonuses – very common in the sales area – you need to offer more to those directly responsible for the performance of your organization. In practice, Incentive Marketing is a set of actions with the objective of encouraging employees to further improve their income at work.
That is, just as you try to retain customers, you must also motivate your employees. This work is constant and passes directly through the awards and recognition of those professionals who managed to achieve and / or exceed the goals and guarantee positive results for the organization.
Based on campaigns and actions, the company itself encourages employees and collaborators to become even more involved in the causes and goals of the business. Objectives, deadlines and awards are stipulated, making the rules of the game clear to all professionals in that company.
In practice, Incentive Marketing is a way to recognize and value those employees who stood out the most in a given period. The strategy seeks to show that the company is attentive to the work done by each one and that, when done well, the rewards can be even greater than a good salary and an adequate work structure.
How important is it to implement it in your company?
Many companies may find it unnecessary to apply Incentive Marketing actions and campaigns, however, the reality shows the importance of thinking about adopting this strategy. According to a study by the Promotional Marketing Association (AMPRO), 56% of companies already adopt some of these practices internally.
In addition, the same survey shows that 96% of them consider the awards fundamental to the performance of professionals. Putting Incentive Marketing into practice is, therefore, a fundamental action for the success of any company, generating engaged employees and encouraged to achieve more positive results.
Some advantages and benefits of Incentive Marketing stand out and, so that you don’t think twice before putting this strategy into practice, we have separated the main ones. Check out!
Attracting and retaining talent
Wages are no longer enough to attract qualified professionals to your company and, therefore, investing in incentive actions can be an interesting way out.
Thus, talent retention is also facilitated, with more employees feeling comfortable within your company and aiming to stay there longer.
Improved organizational climate
The work environment is a major factor for the success or not of an organization. With employee recognition and appreciation actions, the trend is to create a positive organizational climate, with more employees engaged in the company’s culture, aiming at the same purposes and objectives.
More incentives directly imply an improvement in the performance and productivity of your company’s professionals.
After all, when there is recognition and appreciation of what has been done, the tendency is that they try harder to show your worth for their superiors and, consequently, seek the best results.
O final costumer may not even notice the Incentive Marketing actions, but he also benefits from this strategy.
The customer starts to deal, for example, with a salesman more committed to closing a sale, more willing to solve his problems and guarantee his satisfaction, since, in the end, his work is valued.
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What actions to put in place to apply Incentive Marketing?
The benefits, therefore, are many, and Incentive Marketing has become one of the increasingly common and important mechanisms within the most different organizations, right?
How about, then, knowing how to put this strategy into practice in your company? To help you with this task, we’ve listed some tips. Check out!
Discover the motivation
The first step is to find out the reason for you to carry out Incentive Marketing actions in your company. Is the loyalty rate low? Is employee retention not pleasing and is the internal turnover very high? To structure a campaign in this direction, it is necessary, first, know what you want to solve, that is, your motivation.
Define the purpose of the incentive action
Then it’s time to establish the purpose of that campaign, which will be directly related to the initial motivation. From this relationship, can you establish what the objective is: increase sales, attract more qualified professionals to your company or retain more consumers?
Determine target audience goals, regulations, metrics and deadlines
Part of the initial planning also involves the definition of goals, regulation, metrics and deadlines so that the target audience of this campaign knows the rules of the game and knows what they need to do to be rewarded. All of this is fundamental to guarantee the total attention and the best performance of each employee.
Value your incentive campaign
Make sure to publicize your campaign as much as possible so that your entire target audience is impacted. Create a real event to publicize your action, making it clear that the company’s objective is to strengthen the bond with its employees and, in addition, achieve better results. This is the first step to further motivate your employees.
Perform complete and frequent feedbacks
During the launch of the campaign, it is important to ensure the motivation of all participants in the process. There is no point in publicizing the action and not offering the resources for professionals to reach their goals, after all, their focus should be on ensuring that more employees feel engaged.
From feedbacks, you can keep more employees motivated in pursuit of goals. Provide the necessary resources for each professional understand what needs to be improved, which is the best way, in short, help the employee as much as possible and, consequently, keep him motivated and engaged.
Invest in diversified awards for different types of goals
Incentive Marketing also requires creativity from the company and, therefore, it is important diversify in the awards and types of goals established.
Do not always value employees with the same things and look for alternatives that increase the chances of more employees engaging in the campaign.
Analyze the final result
Metrics are not only valid for monitoring a sponsored link campaign or the impact of a Content Marketing strategy on your results. Therefore, after carrying out an Incentive Marketing campaign, make a compilation and a very detailed analysis of all the data obtained.
After all, there will be the best feedbacks and insights for creating even more efficient future campaigns. Through this evaluation, it becomes easier to know which actions usually work and those that did not lead their employees to feel so engaged, allowing you to build better and better actions.
Incentive Marketing is therefore very efficient to strengthen and improve your company’s organizational climate. With the application of some actions, the trend is that your business will achieve better results, making the most of each employee, increasing the productivity and efficiency of the work done internally.
In this article, we show how Incentive Marketing can be important for those who want to improve the performance of their employees. But this is just one of many concepts in a broader strategy. How about knowing what Endomarketing is? Check out our article and understand its importance for employee satisfaction!