How to improve the loading speed of a blog or online store? – WAU

Is your blog slow? Gustavo Kennedy Renkel from SECNET returned to teach how to improve the loading speed of your blog or online store in a simple way!

The concern of many people after creating a blog or an online store is the speed of loading.

And to explore and perform well on top of that factor that makes all the difference for users, you need some resources, like a dedicated server optimized, a CDN (Content Delivery Network), and also exclude resources that are not used.

This article aims to show the advantages of having a blog or quick online store.

But why worry about loading your site?

A fast website improves the consumer experience, and helps to get good positions in search results.

It is very important that you optimize the loading of the site, as it may not be a simple task.

There are several factors that can influence a website’s opening time.

Have questions?

In this article, I will give you some tips to increase the speed of your website to generate more traffic, improve your positioning on Google, improve your conversion rate and reduce your costs. Are you ready?

Stage Analyzer

Measuring website speed

The first step is to measure the speed of the website, and for that there are hundreds of tools available on the internet.

Knowing how long your site takes to open is important to define what actions are necessary for improvement.

Here’s how to measure speed:

Go to the Pingdom tool website. With it it is possible to make free performance analysis.

In the field “URL”Inform your site and then click on“START TEST”.

The test result will appear on the page.

  1. Degree of performance: is the score given by the performance of the site.
  2. It is the page load time.
  3. Compared to other tested sites, in this case, faster than 87% of other sites.
  4. Page size.
  5. Number of requests.
  6. Location where the tests were performed.

Also shown are some improvements to be made in terms of performance on the site. This is the section that I use most in the tool.

Works as a checklist checklist to make your site faster. By clicking on the arrows of each item it is possible to see the details and solve the problems.

Next we have the content sizes, requests by content type, content size by domain, number of requests per domain.

exist four tables which provide information about the distribution of your content and your orders. See below:

And finally, we have the file requests, where the sending, waiting, receiving and connection times of the website files are informed. Look:

Having used it for a long time, I recommend Pingdom.

The tool is extremely complete, with detailed requests, completing its role in performance analysis.

It is useful for you looking to improve your visitors’ experience.

It is also extremely easy to use, understand and correct errors on your website.

Dedicated server

You may be wondering, what does the dedicated server have to do with the speed of the website? The answer is ALL.

Several infrastructure factors influence the speed of your website, such as the location of the servers, the configuration of resources and / or the bandwidth speed.

The server needs to be optimized for your applications. For example, at SECNET each case is studied individually, reducing the maximum cost for the client; and with a single objective, to make your application or website as fast as possible.

CDN (Content Delivery Network)

If you’ve never heard of CDN (Content Delivery Network or Content Distribution Network), here is a summary: CDN automatically optimizes the delivery of web pages so your visitors can access them faster.

It also blocks threats, limits abusive bots and crawlers, avoiding wasting server resources.

The CDN functions as an intermediary between the server and hosting. It also works by passing traffic to other servers, serving as a cache of static files (images, CSS, JavaScript).

Some advantages of using CDN:

  • Decreased latency;
  • Reduction of packet loss;
  • Improved user experience.

If you do some tests, with and without a CDN, you will surely see the differences and the advantages, for example, a faster website available to your users.

A great CDN service is CloudFlare, which has multiple servers around the world, and also fast delivery.

A survey by KISSMetrics revealed that loading time is the most considered reason for abandoning a website. For this and many other reasons that recommend a CDN on your blog or website.

Optimize images

What’s the use of having an optimized dedicated server, a robust CDN, and your images are 1mb in size? The answer is, NOTHING.

And here are some millionaire tips. The first, and if you are using a blog, there are several plugins for WordPress that do this job.

See some WordPress Plugins for image optimization.

If you have a virtual store, the consumer needs to make the decision to finalize the purchase, and for that, your website needs to pass on trust, quality and credibility.

This is why images are so important for your online store, they are what drive the customer to finalize the purchase.

It is important that you reduce the size of the images as much as possible for the speed factor and rename them for SEO.

See how to work how to work with images in e-Commerce.

Eliminate unnecessary resources

All the modules or plugins use space on your site. It is necessary to review in detail which of these resources are being used and eliminate those that are not relevant.

Another factor that directly influences the speed of your website is how the codes are written. So it’s important review your codes.

Keeping the code clean, certainly helps in loading the site. If you have the development service with third parties, consider reducing the files and optimizing the codes.

If your team or you have developed the site, review the code and remove unnecessary snippets.

If in doubt, use some programs for this compression work, such as HTML Compress.

Better tools for analyzing website performance

One of the main challenges for bloggers and small online stores is to improve page load times, which is why you are reading this article.

Nobody likes slow sites.

Now I will pass the main tools of the market to analyze the performance of your site.

Here are some metrics that the tools analyze:

  • Time needed to load the page;
  • Number of requests made to load the page.


With this tool you can perform tests from some points around the world, such as the USA, Australia and Sweden.

In addition to receiving an excellent summary of the tests, you receive tips to improve each affected point.


GTmetrix uses the Google Page Speed And the Yslow to evaluate your site’s performance, providing details of requests in graphs for better analysis.

The report provides the complete picture of how the site is loaded and helps to detect where the points that need improvement are.

Web page test

WebPageTest is one of the most popular website performance tools that allows you to run performance tests from various locations around the world and choose which browser to use.

Some factors analyzed:

  • Time to load on the first visit;
  • Time to load on other visits;
  • Distribution of content by request and type;
  • Total time for the site to load;
  • CDN details (if enabled).

SUCURI LoadTimeTester

The LOADTIMETESTER created by SUCURI, checks your website through 15 locations, showing the time spent, an average response and the degree of performance in each of them.

Pulse website

WebSitePulse allows you to perform tests from three different places.

The tool also provides quick information about the total time taken to load the site and the time of each requested request.


Some factors need continuity to obtain results, such as:


To get results with SEO just optimizing the speed of your website will not be overnight.

That is why it is important to document all actions taken to measure results later.


Consequently, traffic increases with SEO optimization; generated by the optimization of the site speed. In this case, one factor depends on the other, you know?

I recommend you comment on changes in your Google Analytics, go in Administrator and in the column Property View and Personal assets and tools, select Notes. So you can analyze in the future, which led to the increase in traffic to your site.

Consumer satisfaction

No one is happy when browsing a website that doesn’t have a visible menu, or a website that you can’t find what you’re looking for.

The speed is the same, the experience is reported by loading the page, if it takes too long, the user gets frustrated and may even abandon your site.

Finally, it is worth remembering: improving the speed of your website can be done by optimizing the server. Like, for example, optimizing Nginx or Apache settings, configuring a CDN. Pretty cool, right?

Well, I hope this content has helped you. If you have any questions about the speed of your site, leave your comment and I will respond as soon as possible.

Ah, if you have a blog or an online store, and want to migrate but are afraid to abandon the current server, SECNET does all the “complicated” work. Since the migration of sites is entirely done by the support team.

If there is any doubt, we have prepared a free eBook with 21 golden tips to boost your website.

And, if you need more help to increase the speed of your website or if you want to give some feedback on the article, my email is [email protected]

* Content produced by Gustavo Kennedy Renkel of SECNET.