How to make a presentation and capture audience attention from content – WAU
You have probably asked yourself this question, but don’t worry anymore! While attention and hard work are required, creating presentations can be simple, as long as you have some basic keys in mind, such as: understanding your audience and making your presentation relevant content. If you work with this pair of concepts, […]
You have probably asked yourself this question, but don’t worry anymore! While attention and hard work are required, creating presentations can be simple, as long as you have some basic keys in mind, such as: understand your audience and make your presentation relevant content.
If you work with this pair of concepts, you will see the communicative power that you will have in front of the audience and you will be able to turn any generic presentation into a spectacle of public enchantment.
Do you want to learn more about it? In this article we will guide you through three fundamental points of the presentations: how to prepare it, how to present it and what to do after the presentation.
What is a presentation and how do I create one?
A presentation is a form of communication that aims to show the content of a given topic to an audience.
Unlike many other methods, such as writing or audiovisual, the presentation offers information to an audience in the form of speeches, although it is often accompanied by multimedia tools.
In general, a presentation consists of 3 basic elements:
- relevant content;
- good design;
- an excellent oratory.
These three elements together have the aim of attracting public attention, generate memory and invite the public to perform an action you want.
However, presentations do not always achieve this goal, as we generally focus on design and public speaking and forget the power of relevant content.
It seems strange to say this, because the content is, after all, the main piece of any presentation.
But, many times, we are more concerned with believing that the public pays more attention to the speaker or the visual impact, when it is the content that carries the intended message.
Are you wondering how to handle this content so that it stands out in presentations? Then keep reading!
How to prepare a presentation with content?
There is no single formula for creating presentations with content. However, we will develop two main points that will give you the light to create your own path:
- Understand what a content is;
- Find out what quality content is.
Let’s go to them:
What is content and why do I present it?
Speaking of presentations, content should be understood as a gift that we give people to get practical information on a given topic.
This content is based on the development of a context that the public understands or wants to know.
We also call this process content customization, and it is what, ultimately, allows us to convey a passionate message that is useful in solving public doubts.
It is useless to create beautiful presentations and full of details if the content delivered is not current or of interest to the audience that receives it.
On the other hand, although it serves to reinforce the previous point, a presentation should not be based on you, your company or your brand, but on the problems that the public has and the solutions you propose for a given problem.
But it is important to know that this does not exempt you from using your brand or your own name to exemplify. But you understand the difference in that, don’t you?
When you put aside your desire to showcase your projects or ideas and give visible importance to the public’s need and create material that makes you feel identified, you have created a presentation with content.
Technical aspects: how to make quality content
What is quality for you?
Your answer is certainly different from mine. That’s where the problems begin. You can’t take it for granted that what you mean by quality is the same as what your audience does.
But then, how to make quality content if it is different for everyone?
It’s simple! A quality presentation is one that, at the end, the audience feels that you have solved your doubts and problems.
Very good, but that was what we talked about in the previous point, there is no news. But here the approach must be different: how to know the doubts and problems that the public has in relation to the subject that I want to present?
Let’s see the points below:
Know your audience
Your audience is the lifeblood of your presentation. It is from there that you will decide what to talk about, and most importantly, how you will do it.
This is the basis of any content creation, regardless of format.
If you don’t know your persona, producing something truly captivating and valuable will be an impossible task, and the result can be disastrous.
So, first of all, do the exercise to answer these questions:
- What problems and needs does my persona have on the topic?
- What is your view of the world and your expectations regarding the matter?
- Why is my presentation useful to her?
- What solution can I offer through my presentation?
Plan content before creating slides
Once the questions are answered honestly, we move on to creating the presentation itself.
For this, you can start from the premise: Every presentation is a story and, like any story, it must have a beginning, a middle and an end.
If you don’t have that in mind, or rather, on paper, organizing your presentation will become much more difficult than it should be.
So invest your time in planning a good story before you start, so you will see that the construction of the slides is only a consequence when the content is already ready on paper and in your head.
Which brings us to the next topic …
Tell a good story with good content
Your story should make the audience want to know more and more about the subject, and make them look forward to you going to the next slide.
To achieve this, the content of your story must connect ideas so that they make sense in the chronology.
A good way to do this is to use each slide as a point on the timeline, which makes it easy to keep track of your presentation.
Find the central message
The central message is, in short, what you want to convey to the public in a nutshell, based on the problem they want to see solved.
Think of an objective sentence that is the central point of your presentation and place it both on your slides and in your speech.
Summarize your presentation in one sentence. It is not an easy task, so you should invest some time in it.
Establishing your sentence will be helpful when closing your presentation and making your message clear, strong and evident to the public.
Use high quality images
Images are also part of the content, they help to further reinforce the message you want to convey, provoking sensations, arousing emotions and creating connection with the audience.
Therefore, add high quality images that really impress your audience.
On the internet you can find dozens of image banks with photos, vectors, gifs and other incredible formats to create unforgettable presentations.
Just keep the following in mind: Do not use unused images. If the images are in accordance with the theme and help to bring the solution of the problem closer to your audience, use them!
Choose typography well
Forget traditional sources. When writing your content, use sources that arouse emotion in the audience.
You may not believe it, but choosing a font badly seriously affects your presentation, causing the audience to be distracted and even lose interest in what you have to say.
Try to use the same fonts in different ways, which give your content a unique look. You can also, for example, switch font sizes to emphasize a keyword.
But be careful, don’t turn your presentation into a carnival. Maintain common sense, use a maximum of two sources for your presentation; otherwise, your message will look like a real alphabet soup.
Add a call to action
The use of a CTA, the call to action in English, it is essential, especially if people have or will have access to your presentation on the Internet, for example.
CTA can help you maintain a dialogue even after the presentation is over.
In it, you can ask the public to visit a website, blog or specific publication on the subject, or share the presentation on social networks.
Don’t forget to check all the text
Review, analyze and review, that’s the secret. A presentation – just like any other content – should be free of errors.
Errors in the text can cause you to lose credibility and authority on the subject or even confuse the public about the meaning of what you have written.
Worry about reviewing as much as possible to keep your presentation spotless.
How to present your content to an audience?
Once your presentation is prepared with all of the above points in mind, it’s time to tackle another situation: present your content to an audience.
This is the fear of the vast majority. But do not worry! Let’s see together some tips that will help you in the presentation.
How to start talking
Are you a person who is afraid to stand in front of an audience? Or, regardless of your ability to get in touch with people, do you still feel a little scared before you introduce yourself?
The first advice for both is: have no fear. If you consciously prepared your presentation and were concerned with understanding the audience before creating your content, you are already more than halfway there, the rest is based on practice:
- Stand in front of a mirror and practice your speech;
- Ask someone to listen to your speech before going on stage;
- Try to get there early. This will help you feel confident about the space;
- When you’re in front of the audience and you’re still nervous, be honest, the audience will understand you and empathize with you. You will see how, after a few minutes, you are taking confidence;
- During your speech, don’t be afraid to take a few seconds to think before exposing the next point.
Let’s see other tips now when you’re in the ring:
6 tips for successful presentations
1. Maintain eye contact
Looking into the eyes conveys confidence, as well as being an excellent way to persuade.
2. Reveal your personality
Don’t let your nerves make you hide your true personality.
Are you outgoing, funny, quiet, or more technical? Go ahead, be yourself!
3. Avoid reading
If you are used to reading what is in the presentation, try to avoid this practice as much as possible so as not to lose contact with your audience and seem unsure about what you say.
That is why we recommend using images and keywords highlighted in the design of your presentation.
Presentations are complementary tools, but the theme is mastered by you!
4. Use your hands
If you accompany your presentation with the corresponding gestures, it will make the speech more natural.
5. Focus on the important
Sometimes we start talking and end up totally losing the course of history, right? This cannot happen in a presentation.
If you want the audience to remember your message, keep the point.
6. Practice and practice more
Repeat your speech as often as necessary out loud. In this way, you internalizes the speech and will avoid mistakes.
In addition, you will be more confident and your audience will notice.
Finished the presentation, what to do with it afterwards?
His presentation met expectations and was a success. Surely the public will want your contacts and your own presentation!
There is something that many of us forget is that the presentation also works as continuous learning tool and it should work even without us being present.
But wait, let’s go a little bit slower and get back to certain concepts.
When we talk about presentation as content, it is impossible not to think about the Internet. That’s because, how many users search Google every day for information?
This is exactly where content becomes an opportunity to cross borders, reach new interested audiences and become an authority on the subject.
To optimize your presentation, you can follow the following advice:
Invest in SEO
SEO, Search Engine Optimization, which means: search engine optimization, is a set of optimization techniques to reach the top positions among Google results.
Although it is not our main topic in this article, we will leave you an invitation to read more about it.
What we are going to tell you is that: always try to send your presentations to the internet, using specific tools. SlideShare can help you with that.
And for a good SEO result, although basic, always try to use keywords throughout your presentation.
You identify the keyword by asking what the main theme of your presentation is. Likewise, try to use the keyword not only in the texts, but also in some titles.
Once your basic optimization is ready, distribute your presentation on social networks.
Throughout this article, we learned how to prepare a presentation, present it and the value of disclosure to become an authority.
On the other hand, and even more importantly, we establish the fundamental premise of the presentations: making them a content.
With the content, it doesn’t matter if the presentation is long or short; what matters is whether it has quality and responds to your audience’s intention.
Likewise, dedicate time to your story, tell the best way, always taking into account the profile of your audience and invest in the practices that we show here to create your content. We are sure that you will have excellent results.
We hope the article was useful for you, if you wanted to learn even more to become an expert on the subject, be sure to check out our super presentation kit!