How to make money with blog? Discover the path to success! – WAU
Creating a blog has become fashionable, but most people still don’t know what to do to turn this channel into a source of revenue. In this article, you will see 11 essential steps on how to make money from blogging.
Making money from a blog was once seen as something almost impossible, an urban legend. But times have changed! The digital market has evolved, and making money from the internet has become a matter of course.
The big question now is another: how to create a blog and make money from it? The path to success remains a mystery to many, as there are countless false promises and few people showing real results.
In this article, you will learn what it takes to make money with blog the right way! Check out:
What are the 5 ways to make money with blog
It’s easy to get excited about the possibility of monetizing your blog. However, there is an abyss of difference between wanting and achieving that goal.
The first step is simple: let’s identify together some ways in which it is possible to make money from blogs. From there you will find it much easier to choose a path and follow it with the necessary focus.
There are at least 5 good ways to turn your blog into a source of recurring revenue for your business. Meet them all below!
1. Promote a brand
The first option to make money from a blog is to use it to promote a specific brand or product. This is the scenario in which any corporate blog fits, like the one you are reading.
The focus of the corporate blog is to create value for potential customers who will find branded content on the internet. By helping these people in a real way, the chance of creating a relationship with them and converting them into buyers is much greater.
That is why most companies that have a digital presence today are concerned with keeping blogs updated.
2. Sell digital products
The second option, also widely used, is the sale of digital products, known as infoproducts.
In this case, the blog generates value for visitors within a specific topic or niche, but it is not necessarily aimed at promoting a brand. He can sell both his own products and use affiliate programs to advertise items from other people and brands.
In addition, many companies have brought together the best of both worlds: they create specific blogs to strengthen their brands, but they also have infoproducts that relate to their value proposition.
For example, a musical instrument store could create a blog to teach music to potential customers in order to increase online sales of instruments and equipment.
But the store owner realizes the opportunity and also creates an online guitar course. The digital product has to do with the physical, and both can be promoted on the blog.
3. Subscription content
Some blogs bet on the production of Premium content, that is, more attractive and deep materials, which are only available to subscribers.
This is yet another digital product option that can be created to complement the strategy of a corporate blog, even if it also sells physical products.
Following the previous example, from the instrument store, the complementary digital product could be a subscription area for members, instead of an online course.
In this case, the most common is to offer at least part of the content for free, to attract visitors and, later, to convince them to subscribe to the paid version.
4. Branded Content
Another income option is through Branded Content, that is, quality content, but aimed at promoting a brand directly or indirectly.
In this monetization model, companies pay for content to be published on their behalf, and this can be done in two ways.
The first is using publieditorial, that is, posts made to directly publicize a product or event. Usually, it is the brand itself that produces the content.
In other cases, the blog produces the content. The only difference is that this material is published only with the support or sponsorship of the advertiser brand.
5. Personal marketing
Another way to make money from blogging is to use it as a personal marketing tool. This can result in a number of benefits that ultimately lead to an increase in revenue.
These benefits include:
- job offers: many companies invite talented professionals to observe their work on a blog;
- invitations to lectures: whoever is considered a reference inevitably becomes the target of invitations to speak in that segment;
- consultancy requests: as well as in the case of lectures, several bloggers start to consult at the request of companies interested in their knowledge.
How to make (a lot) money from a blog: 3 real examples
Nothing better than following successful cases to learn, in practice, with those who achieved the goal you want to achieve.
It is worth highlighting at least 3, but you can be sure that these are just a fraction of the countless examples of successful blogs you can be inspired by.
The story of Groove, an online customer support software, is exciting!
The company was heading towards bankruptcy, competing against giants, such as Zendesk, and did not know what to do to reverse the situation. The solution was on the blog, until then abandoned and used without any strategy.
After a radical renewal in content and design, an innovative challenge was born that would document the company’s journey up to $ 100,000 in annual revenue.
The blog became the company’s main customer acquisition channel, which went well beyond 100,000 and reached 10 million in annual revenue.
2. Neil Patel
You’ve heard of Neil Patel around here, and it’s not for nothing. He already made a lot of money from blogs when it was still considered a myth by most Brazilians.
But it is not only that that makes him one of the main references in the subject, but the fact that his business is always based on the production of content.
It is true that today he has millionaire funds for advertising. But their sponsored link campaigns and viral marketing campaigns are all about content.
In addition to creating and leveraging several of his own businesses through blogs, Neil Patel also used this channel to build an international personal brand.
He has helped companies like Google and even received awards from the U.S. President. Today, he even has a marketing agency here in London! All of this thanks to the fantastic work on his numerous blogs.
3. Websites Are Us
Of course, Websites Are Us could not be left out of this. After all, as you already know, we are the largest Content Marketing company in Latin America!
WAU helps more than 2 thousand customers to increase their revenue with strategies that have the blog as one of the main pillars. But above all, what puts WAU on that list is the fact that we have grown year after year using the same techniques that we present to our customers!
Only one blog post came to generate 2 million reais in revenue in 3 years, and because of our content we were able to evolve until we reached important acquisitions, such as ScribbleLive.
That is, you can believe it when we say that it is possible to earn a lot of money and build a more solid company through a blog.
What does it take to make a blog profitable?
We have already seen several attractive monetization models for making money from blogging, and real examples of these models in action. But what differentiates blogs that earn millions from those that bring no revenue?
That old popular maxim fits in here: if it were easy, everyone would do it.
So, see 2 fundamental qualities for any entrepreneur who takes seriously the goal of having a profitable blog.
It is very important to be patient, as Content Marketing is a long-term strategy.
It is useless to publish some interesting articles and wait for money to start pouring from that. It takes a while for your content to start appearing on Google searches, your social media profiles gain popularity and your company is considered authority by the public.
There are ways to speed up this process, but it will still be necessary to build your house online, brick by brick.
Since we talk about construction, think about the following: a beautiful house starts with a well-designed project, followed by the proper use of the available space and the laws in force.
Likewise, a successful blog starts with solid planning of what needs to be done and follows the best techniques on the market.
And what does that mean in practice? In a short list, your planning needs to include:
- frequency of publications: regularity is essential to build audience and authority. So, no matter if you are going to publish a post a day or a week, this needs to be defined in the planning and followed to the letter;
- editorial: what topics are you going to talk about? What will be the average size of the posts? What formats to use? With what tone of voice do you approach matters? All of this serves to define the personality of your content;
- design: blog design has a direct impact on the relationship with the public and can help or hinder your results. It is also a fundamental part of the process;
- CMS system: the technology behind the blog is also a topic to consider when planning. Choosing a good CMS can make all the difference in your business progress.
How to make money with blog: 11 steps that can change your life
As has already been made clear, having a web page is quite different from having a profitable blog. This is a mission that not everyone is able to accomplish, and part of the reason is the lack of definition of concrete directions. As well?
There are so many tasks, small or large, that it is very easy to get lost, especially those who are not used to blogs, content production and social networks.
So, now see the step by step that can change your company (and your life) from creating a successful blog.
1. Prepare yourself mentally
Before anything else, you and your team will need to prepare yourself psychologically for the challenge ahead.
Is it an impossible mission? No way. But anyone who thinks that a blog is automatic success already gets doomed to failure. Understand that you will need to have the time, energy and financial resources to make the project work.
The blog is one of the best marketing and sales tools that exists today, but it involves smart work and patience.
In other words, don’t create a blog just for creating, skip steps (including this one), or look for shortcuts. The work will be worth it!
2. Choose the blog niche
Now, it’s time to choose the niche market for which you are going to produce content. In doing so, you will find the central subject of the blog. It is important that it is something that:
- you have mastered or are interested enough to research thoroughly;
- attract the interest of many people – a blog about the difference between London and Latin will not have a very high audience potential;
- relate to what your potential customers want and need to consume in terms of content.
3. Define your business model
Can you remember the options we showed above for monetizing your blog? Now is the stage where you will choose one (or more) of them to put into practice.
Be sure to decide this later, as this choice can affect how the blog will be created and maintained over time.
In addition, having a clear business purpose from the start will prevent you and your team from seeing the project as worthless.
4. Set clear goals
The definition of business goals is also essential for the blog to leave the paper with a purpose. But what kind of goals are we talking about?
Plan how much you want to achieve in terms of traffic, followers and subscribers to your newsletter and set realistic deadlines for that.
The better your goals are defined, the easier it will be to work with the dedication necessary to achieve them.
5. Plan solid content
Your content planning must take into account the editorial line we mentioned above. It is based on it that you will define what to produce and how often.
If you plan to create long articles once a day, you will need trained professionals to take care of creating the guidelines, researching themes and keywords, writing and proofreading.
Consider outsourcing this part of the service to save time and money in the content production and distribution process.
6. Create your blog
See how much work is involved in making money from blogging: creating your web page is just the fifth step in our guide!
But why not create the blog first and take the steps already seen later? You can do this without any problems, but creating a page before you have everything planned out can be a trap.
After all, this is when you need to choose the layout, the platform, hire a domain and hosting, in addition to making a series of technical and operational decisions.
Doing this without having a clear idea of what the blog is going to be can lead to wrong decisions. As suggested here, the opposite is true: you will be more precise, since you will know what type of design, platform and structure you want to use.
7. Structure your content delivery system
What’s the use of having the most incredible blog in the world if no one knows it exists? That is why creating and maintaining the blog is only part of the strategy.
The secret of the champions is to master the art of distributing content to as many qualified people as possible.
In other words, you need to know exactly how to get your content in front of many people. But not any people, but those who would have real reasons to consume your content.
This content delivery system can include:
- social networks, both organically and through paid advertisements;
- partnerships with other professionals and companies of strategic value;
- guerrilla marketing;
- e-mail marketing;
- among other means.
8. Prepare your channels and conversion tools
Distributing content is the part that will attract visitors to your blog, but you still need to make these people become your customers. And that is where conversion channels and tools come in.
What channels and tools are we talking about? Some to watch out for are:
- email marketing: in addition to serving to distribute content, it is also perfect for sending offers to subscribers better prepared to buy;
- landing pages: also called conversion pages, they are designed to convince visitors to accept an offer, such as asking to subscribe to a newsletter or, in the future, arrange a sales meeting;
- marketing automation: nurturing subscriber interest in an automated and personalized way is the best way to generate sales.
9. Produce content that generates results
Now the moment of truth has come. You’ve planned well and have everything you need to get your blog started. We just need to start producing the content.
But it is always important to highlight that a blog is only successful if it knows what works well with the public that it wants to impact. This applies both in terms of format (written article, video, slides, etc.), as well as size, frequency and subjects covered.
Never fail to test what works, observe which content is better engaged and continue to offer what your readers want.
While you’re at the beginning and have nothing to compare with, follow what was planned and produce the best content you can.
Finally, create content that solves your audience’s real pain, not that it will satisfy your own ego or look interesting to your team.
10. Create a relationship with your audience
Creating a relationship with your audience is the definitive secret to making money from blogging. All the successful examples we list here have this in common, and you will surely find many more if you look for it.
This happens both for the quality content, which helps people, and for the interaction in a sincere and friendly way on social networks, by email and in the comment sections of each article.
Treat your readers like your friends, and they will soon return the gesture.
11. Measure everything and make timely changes
Finally, know that your strategy can never stop. Your blog needs to continue adapting and finding ways to evolve with the market.
The audience needs to be engaged constantly, and the content must be better every day. How to achieve all this? Measuring your results.
Choose metrics and performance indicators that will allow you to find what’s wrong and improve what already works. This will be essential to help you make specific changes and always improve your blog.
But now that you know exactly how to make money from blogging, you just need to follow the steps shown here. It is true that the work will be great, but the result is worth it, and a lot!
Now that you know the best techniques, how about creating a successful blog for your company? Get to know WAU University’s Corporate Blogs course and put everything you’ve learned into practice!