How to monitor hashtags on social networks? Know the main hashtag tools! – WAU
The social media strategy of any business can be extremely impacted by using hashtags. But it is not enough to create a large selection of words and start using them around: you need to know how to work intelligently and focused on results. A great way to learn how to put this feature into practice is to […]
The social media strategy of any business can be extremely impacted by using hashtags.
But it is not enough to create a large selection of words and start using them around: you need to know how to work intelligently and focused on results.
A great way to learn how to put this feature into practice is to use tools for tracking hashtags. With them, in addition to defining the best terms to be used, it is possible to measure success and know if the plan goes according to plan.
Do you want to know which are the best tools for monitoring hashtags and understand, once and for all, why you are wasting time while not adopting the method? Follow the text below and clarify all your doubts!
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Hashtag: what is it?
The English term refers to the symbol known here in London as “tic-tac-toe”. Before it became known worldwide on the internet, it was widely used to make certain types of phone calls.
Over time, the symbol (#) was incorporated on the internet and had Twitter as one of the main disseminators.
The so-called “140 character social network” presented hashtags as the main way to filter the content that was posted on the network by subject.
For example, when someone wanted to talk about Lady Gaga’s new song, they could put the following hashtags before, during or after the tweet: #Music, #Pop, #UniversoPop, #Musical, #LadyGaga or even the name of the song or singer’s album.
When adding the symbol before the words, which must be written without using the space bar, a hyperlink is made that directs the user to a page where all the contents that had the same hashtag are gathered.
This practice was fundamental for the use of hashtags as a way to target a type of subject on the internet to be disseminated not only on Twitter, but in all other social networks that appeared before or after.
What are the best tools for tracking hashtags?
After clarifying a little bit about the basic concept (which most people probably know, but it’s always worth remembering), it’s time to present the most suitable tools to achieve the goal.
In this social network it is not possible to have a more technical notion about hashtags, however, it is already possible to measure some important aspects about them very well.
You can see how many posts there are with that hashtag, which can be considered a popularity metric.
What does that mean? It’s simple: if there is a very large number of posts that use that particular term, you can say that the hashtag is popular. There are chances that more people will contact your post, however, it is worth taking care, after all it can get lost more easily.
When it is extremely unique and unknown, it is also not very advisable to invest in that choice of words. That’s because the chances of someone looking for the subject spontaneously are very low – unless your brand is very big and you have already managed to popularize your own hashtag.
It is also possible to analyze a third scenario: if your brand influences followers to use a personalized and specific hashtag for your business (when generic and popular words are not used in general), you can have a great idea about the engagement of the campaign.
The more it is used, the greater the engagement and brand recognition by the public.
Keyhole is a tool that allows you to monitor hashtags on Twitter and Instagram, the two social networks where the practice is used most often.
On Facebook they are still not as popular and the usability is not so practical when compared to the first two networks.
Using the site is not difficult: you add any hashtag in the search field, select the desired social network (you can choose only one or both at once) and wait for the analysis to load.
I searched, for example, the hashtag #cat. It is one of the most used on social networks of all time, which made the site take a good few minutes until it finished loading.
After that, it is possible to remove some strategic information regarding the hashtag. They are as follows:
- number of posts made with that hashtag;
- hashtag reach;
- number of users who posted the hashtag;
- impressions it caused, that is, the number of people who viewed posts that contained the hashtag.
In addition, it is possible to continue analyzing the site and extract valuable information such as:
- profiles that share most;
- countries where it is popular;
- feeling of that hashtag – how people see it;
- gender of the profiles that made the posts.
The site has fewer resources than the previous one and has a much more precarious interface, but it serves to analyze the most used hashtags in the world.
By clicking on one of them you can see information like related hashtags, for example, which can be a great help if your choice is very popular (or the other way around) and you need interesting variations.
You can also search for a specific hashtag and find out the number of posts with it around the world.
In addition, the site gives tips on hashtags from specific subjects. If you talk about cars, for example, but find yourself without creative ideas, the site helps you.
In Top Hashtags, monitoring is taken from the following social networks: Instagram, Twitter, Facebook, Tumblr and Ello.
The site is focused on hashtags made on Instagram and gives interesting information like the most used hashtags at the moment.
By clicking on each one, he gives a complete view of the posts in a way that the previous two do not. In addition to the users’ names, the images that were shared are also displayed, without the need to leave the page to view the content of the contents.
However, it does not give numbers or strategic analysis of hashtags: its function is to show how that term has been used by users.
The most interesting of all the three sites presented is that they are extremely easy to use and do not require much work. After seconds of waiting, you can retrieve valuable information to further enrich your project’s social media strategy.
And then? Do you believe that hashtag monitoring tools can be useful for you? If you liked this article, do not waste time and know the best times to post on social networks in 2018!