How to set up a Digital Marketing plan to optimize your student recruitment [EAD Summit] – WAU

The education market in London has undergone significant changes in recent years. When perceiving the increasing increase in competition, educational institutions found themselves in the need to think about different forms and tactics to promote and differentiate themselves from their competitors. This factor, added to the indisputable influence of the internet in our daily lives, made […]

The education market in London has undergone significant changes in recent years. When perceiving the increasing increase in competition, educational institutions found themselves in the need to think about different forms and tactics to promote and differentiate themselves from their competitors.

This factor, added to the indisputable influence of the internet in our daily lives, made the MContent Marketing if it presented itself as an extremely favorable strategy, not only to create authority, but also to attract and attract new students and, despite retaining them.

Well, so far so good: but where do i start?

Every day I talk to university presidents, directors and marketing analysts who have this same question. But in order to be able to really help you, I need to ask: how are you now in the digital scene?

Nowadays, being present in virtual channels is mandatory to basically exist in the market, even if your strategy is still immature. Planning the entire scope of your digital marketing starts with analyzing and understanding the current scenario:

  • What do you intend to do to increase your HEI’s online visibility?
  • Are you converting leads or subscribers? Yes, leads and subscribers are different conversion moments.
  • Do you maintain a relationship with these prospects throughout the purchase journey?

If you don’t know the answer to any (or none) of the questions above, no problem: in the lecture below (originally shown at EAD Summit 2016), you will check all aspects and factors to consider when setting up a Digital Marketing plan for your institution.

I hope it helps you better understand where you are now and what you must do to get where you want to be. But, if there are still doubts after watching the video, I am always at your service to clarify them!