How to use the Adobe Color extension to create the best color palettes for your marketing actions – WAU

Adobe Color is a tool that helps in selecting colors and creating palettes according to the design parameters. In this way, it is possible to create combinations with analogous, complementary, monochromatic colors and much more. We are a family owned and operated business.

The internet is full of content and articles on the most varied topics and, to stand out, it is necessary to invest in different types of strategy and tools that make them possible.

Digital Marketing techniques, such as SEO (Search Engine Optimization), make your pages stand out in search engines. But what to do to give a up and get even more attention from your consumer?

Produce and use innovative and exclusive visuals! No wonder, surveys indicate that 41% of marketers put their use of images as the most important type of content to stand out in the digital world, whether on social networks, institutional sites, landing pages or other strategies.

When we talk about creating images, colors also play an important role in this process. And, to achieve visibility and authority in the market for your company, you need to use the tools and solutions available to make this task easier and of better quality.

One of the options is Adobe Color, which, among many functions, allows the creation and generation of exclusive palettes.

So, how about knowing more about the impact of colors on your Digital Marketing strategies, the features of this program and how to use them in practice?

So just read on!

What is the impact of colors on Digital Marketing?

Colors may seem like just a small detail, especially when it comes to strategies to make a brand better known in the market or increase sales of a product.

However, color psychology and other recent studies indicate that colors have a strong influence on consumer behavior, whether in advertising or Digital Marketing. An example? Choosing the right color can increase the chances of having your brand recognized by consumers by 80%.

In addition, color can also influence up to 60% in the acceptance or rejection of a certain product or service, which represents as big an impact as a slow page or low quality content, for example.

To give you an idea, colors can not only increase the relevance of your brand, but also improving the performance of your pages. The same survey indicates a 21% increase in a company’s conversion rate due to the color change of the CTA (Call to Action) button from green to red. So, how to ignore this information?

What is Adobe Color?

Now that you know how the colors used in your visuals can directly impact the results of your strategies, Adobe Color – known as Adobe Kuler until 2013 – becomes even more interesting, right?

This Adobe tool is a differentiator for designers, artists, advertisers or anyone who regularly uses image editing programs. The main objective of the program is make the process of creating and choosing the color palettes used in different projects simpler and more practical.

Adobe Color generates five tones and, from its interactive display, you can customize the color palette however you want. Better yet: all your edits to the program are automatically saved to the cloud, allowing you to export them to other solutions in the Adobe package, such as Photoshop and Illustrator.

The program, available with free versions for the desktop and for mobile devices with Android or iOS system, allows the user to use existing photos or even captured by a smartphone to create a color palette.

All this enhances editing options and encourages creativity so that the visuals used are more beautiful and, of course, convert more.

You may be interested in these other content about the Adobe package!
How to create an online portfolio with Adobe Behance
Adobe Indesign: step by step how to use the tool
Adobe Lightroom: learn how to use and apply presets
Preset: what it is and how to use it to edit your photos
Adobe After Effects: how to use it and its main features
How to create and edit audio files with Adobe Audition

What to do to use its main features?

For you to better understand how Adobe Color can help you in the process of creating visual content, we have separated some of the main features of this tool. Check out!

Use colors from existing images

Did you like the colors of a photo or illustration and want to use them in your creation process? With Adobe Color this is very simple!

Just add an image to the program by clicking on the camera icon and the tool will automatically analyze the content and create an exclusive palette with the colors that make up that image.

With applications for mobile devices, this is also possible for images that you have captured yourself, making the whole process even more dynamic and simple.

Create your own color palette

Are you looking to redesign the visual identity of a brand and seek new colors? Adobe Color offers numerous customization possibilities, so you can find exactly what you are looking for.

To do this, just click on “Create” and then “Color Rule”. Select from the available options – Analog, Monochrome, Triad, Complementary, Composite, Shadows and Custom – and use the new colors available.

When selecting “Custom”, you use the program’s color wheel to create the palette with your preferences.

Share your creations

Free and easy to share, Adobe Color allows you to use your creations in different Adobe programs or even export to Twitter or send by email.

Thus, with the corresponding codes of your exclusive color palettes, you have several options for use and can even share with other users of the tool.

Ignoring the importance of colors is therefore a serious mistake, regardless of what your goal is. After all, even the details – like the color of a CTA – can optimize the results of their Digital Marketing strategies.

So, using tools like Adobe Color can make your creations even more attractive and efficient.

Now that you understand how Adobe Color works, how about getting to know another important image editing platform in depth? So just check out this step by step to unveil Photoshop!