how to use this tool to improve SEO – WAU
Knowing how to use tags in your videos is essential to optimize your channel’s SEO. As they indicate the subject of each video, they are an essential factor for the ranking performed by the YouTube algorithm. Throughout the text, we will talk more about them and pass on tips for their use.
According to a study by Small Business Trends, video content will account for 80% of all internet traffic in 2019.
So, with over 1.9 billion active users per month and over 1 billion hours of video watched daily, it’s not surprising that YouTube is a fundamental tool for many digital marketing strategies.
In order to be efficient, in addition to focusing on the production of quality content, these strategies must rely on an effort to optimize SEO. After all, it is necessary to ensure that the material is found by the persona, even in the middle of a sea of other options.
That’s where YouTube tags come in. Throughout this post, we will explain what they are and give very important tips on their use. Check out!
What are YouTube tags?
Tags are a crucial factor in the search ranking performed by the YouTube algorithm. These are words or short phrases that indicate the subject, category and other details of your video.
This information is for both YouTube and Google itself to point your video to users most likely to show interest.
Do you know when you finish watching a video and another one starts to play automatically? Or even the options that appear on the right bar, such as recommendations to be watched next?
These suggestions probably have tags related to what you are watching and, therefore, are considered relevant by the algorithm.
So, for a digital marketing strategy to be effective in using YouTube, it is essential to choose the tags carefully. They are the keywords that will take your persona directly to your content.
Choosing the right tags
As important as understanding the role of tags in SEO for YouTube is knowing how to select those that have the greatest potential to bring results. To do this, of course, the first step is to have a well-defined and updated persona. The persona is nothing more than a semi-cunning profile of your ideal consumer.
Thus, it is possible to find out which keywords are most searched for in your niche market. For this, there is a simple and free technique: YouTube autocomplete.
Go to the website, type a term in the search field and note the suggestions presented. They represent the most used terms in searches containing the keyword you entered.
Another interesting way to get insight to decide your tags is to analyze the ones that are used by your competitors. This information is not openly available on the website, but can be accessed with a few simple steps:
- right click on the video page;
- select the option “display page source code”;
- use the “Ctrl + F” function;
- search for “keywords”.
In addition to these methods, there are also programs that generate tags for YouTube, a topic that we will address throughout the text.
How to use them in the best way?
The importance and efficiency of SEO for the video sharing site is known to almost every professional who works with digital marketing. With this in mind, to stand out, it is essential to exercise the best techniques to put your planning into practice.
Know when to use short or long tag
As important as it is to mix the two styles, understanding the difference in effect caused by short or long tags is essential.
Short tags generally have a more generic meaning, that is, greater coverage. On the other hand, as with long tail keywords, long terms can be more specific, restricting the search and wiping the number of results.
Let’s take an example: imagine a video analysis about the launch of the iPhone XR that uses the tag “smartphone”.
The results presented to someone who searches for the term will include not only the analyzes of the iPhone in question, but also various content in some way related to smartphones.
Still working on the example, imagine that the tag “iPhone XR analysis” was used.
This time, the search results will be funneled, so that all the suggested videos are specifically related to the iPhone XR rating, excluding other smartphones from the equation.
For optimization, YouTube recommends using, maximum 120 characters. Generally, it is recommended that you transform these 120 characters into a number between 6 and 8 tags.
Don’t worry about using capital letters or accents
The YouTube algorithm has the ability to interpret and understand words, even if an accent or capital letter is missing.
Therefore, when defining your tags, don’t waste time caring about the correct spelling of each term. Since your audience will also not have access to them, knowing that YouTube can distinguish them is enough.
Do not use the name of other channels in your tags
Using the name of another channel in your tags in an attempt to appear at the top of searches is against YouTube policy, and can lead to severe punishments.
In addition, this practice favors the ranking of the mentioned channel more than that of your own video.
The only case where names from other YouTube channels can be used in the tags are in videos that, in a real way, propose to discuss them during the video. In this case, there are no contraindications.
Do not tag the description
There is a reason behind the existence of separate spaces for tags and description: they are not the same.
The description must speak of the content of the tags, but in the form of a cohesive and informative text. As the name says, the idea is to describe the content of the video, while the tags should summarize the subject in a few words, without describing it.
In fact, posting descriptions containing only keywords is a practice considered illegal by YouTube, as it sets up in an attempt to circumvent the algorithm. Therefore, use the tags only in the place reserved for them.
Do not exaggerate
Your video may have a very broad theme, allowing multiple tags to be used.
It is important to resist the urge to place dozens of tags, as this can confuse the algorithm used for ranking. As we mentioned, the appropriate thing is to be between 6 and 8 tags that accurately describe the content.
In addition, pay attention to the number of words per tag. One study indicates that those with 2 to 3 words are the most efficient.
Finally, keep in mind that YouTube pays special attention to the first tags. So try to make your first tag exactly the keyword you want to use to reach your persona.
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What are the main tag-generating programs?
As mentioned above, there are programs that specialize in helping with the task of searching and creating tags for YouTube. Let’s quote and explain how some of them work.
The Keyword Tool is one of the most used tools for keyword research. Using autocomplete, it offers more than 750 keyword suggestions in a few seconds.
That way, instead of manually searching term by term on YouTube, you can boost your search with just a few clicks.
Besides everything, you can filter results by countries and languages supported by YouTube, allowing greater segmentation and search efficiency. The results are generated with commas already inserted, so your job is just to copy the ones that are relevant and paste in the space reserved for your video tags.
vidIQ’S Keyword Tool
Like Keyword Tool, vidIQ’s is one of the few tools on the market that has specific functionality for searching tags on YouTube. Its use is simple: just enter the desired keyword and receive hundreds of suggestions.
The difference that makes this tool so interesting is that you receive data about each of the suggested tags. Thus, it is possible to discover the search volume, competitiveness and efficiency of the tag before deciding to use it.
That’s right! You can use your own YouTube Analytics to decide which tags to embed in your video. This because the tool displays exactly which keywords were used by users who arrived at your video.
To access this information, go to YouTube Studio, click on “statistics” and select the “reach” option.
If you are carrying out an efficient strategy, it is common that most of the terms indicated are already known and used by you. On the other hand, at one time or another, you will come across unused terms, which can be seen as an excellent opportunity to further improve the ranking of your videos.
Making good use of SEO techniques is essential for the content generated for your YouTube channel to gain relevance and reach your persona. The immense daily traffic of the site, which makes it an attraction for digital marketing, also makes the competition for views even more fierce.
Therefore, tags for YouTube are essential to highlight your videos and bring your persona to them. It is important to remember good practices for using tags, avoiding them being inefficient or until they become a problem for your planning.
So, ready to use the tags and increase the reach of your channel? Want more tips to masterfully achieve this goal? Enjoy being here and check out our post with the best strategies to manage a channel on YouTube now!