How Websites Are Us won first place for the main keywords in the market (and how you can do that too) – WAU
Digital Marketing, SEO, Inbound Marketing, Marketing, Advertising, Digital Transformation, Content Marketing, Branding, E-commerce, Thumbnail, Fan Page, Lead, Hashtag Keywords … You know what these words have in common – besides being highly relevant and the high volume of searches? Google’s first place for all of them belongs to Websites Are Us. In the post […]
Digital Marketing, SEO, Inbound Marketing, Marketing, Advertising, Digital Transformation, Content Marketing, Branding, E-commerce, Thumbnail, Fan Page, Lead, Hashtag Keywords …
Do you know what these words have in common – besides being highly relevant and the high volume of searches?
Google’s first place for all of them belongs to Websites Are Us.
In today’s post I’ll explain the step by step, without secrets, how we do it to achieve such incredible results for these keywords, even in a market as contested as Digital Marketing.
I will teach the steps for you to create content worthy of the first position of the search engine!
The idea is not a post focused on writing, but on optimizations (from the choice of keyword to the dissemination of content) focused on reach the top of Google!
If we can do it, why can’t you do it too?
And for sure that blog post blueprint perfect in the eyes of Google can take your content to the top of SERPs.
Step 1: Choosing the right keyword
To appear first on Google, the first question you need to answer is:
“For which search do I want to be the ideal answer”?
Or, in other words, what are the main keywords for my blog at the moment.
Many people are not able to rank well on Google because they already make mistakes in this step.
Here, people often make serious mistakes like:
- Do not optimize for any keywords
- Optimize a single post for multiple keywords
- Optimize for irrelevant keywords
The key to solving these problems is to remember that all content on your site is focused on one main keyword!
But how do you know what the ideal keyword is?
First, you need to identify what keywords your persona is looking for. To do this, do a search using a good tool:
But don’t be fooled by stratospheric search volumes!
Wow!! 226 million searches per month!
But we are sure, you will never rank first and it is unlikely that the user will descend beyond that view:
After all, 99% of the time the person just wants to access Facebook.
Although important, volume is not everything.
Identify the words that can potentially lead your audience into your sales funnel. Your primary keywords are not the ones that generate the most traffic, but the ones that attract qualified traffic!
There is no use in our blog ranking first for “bicycle” if no one who accesses this content will buy our services.
Another important tip:
Analyze your competitors and the most important keywords that generate the most traffic for them.
New and low authority domains
One difficulty that new sites encounter is having to fight head-on with traditional and well-known companies to rank on Google.
When you are taking your first steps towards an SEO strategy, the main keywords for you are not volume, but opportunities!
Not that it is impossible for you to achieve rankings for highly disputed keywords, but it will take a lot of time.
To achieve faster results the ideal is find long tail words that are not so disputed!
In this example, I looked at long tails on entrepreneurship. Many of these words are not very disputed, generating a great ranking opportunity.
Some keyword tools (like Ahrefs and Keyword Explorer) still show the difficulty of ranking those words based on the results page.
Let’s make this comparison with the terms “entrepreneurship” and “types of entrepreneurs”:
You are often better off conquer good positions for those words in a short time and strengthen your domain to get rankings for other more disputed terms.
In addition, a good job of internal linking in these posts strengthens the most disputed words, increasing your future chances of reaching the top.
I’ll talk about that later.
Let’s go to the second step.
2nd (and most important) Step: Respond to the user’s intention
Behind every keyword search done on Google is a big question!
When someone types something in the search engine, they expect to discover something.
For example, if a person is looking for “size of the Eiffel Tower”, their intention is to see this:
She doesn’t want to know the story, she doesn’t want to know who built it or the year of construction. She simply wants to know the height of the tower! And that’s exactly what Google displays to her.
What if the person searches for Digital Marketing? What is the intention that this user has?
In a way it is simple to imagine. She wants to know what it is and how to do it, right?
Let’s see what the results page tells us:
We realize that this is really what people are looking for! After all, all the main Google positions are educational and explanatory content.
Now, what if a person searches for cute dogs or Halloween costumes? What kind of results will we see?
We can see that the results pages start with images. And, if you click on the contents for the two SERPs, you will see that they are full of illustrations.
That is, if you write a full post explaining what cute dogs are, listing breeds, making optimizations on page will you…?
Exactly! Rank badly!
Your post must have images! The factors I mentioned are essential, but the user expects to see images of these cute dogs or these Halloween costumes.
One last example for you to have no excuse and say you didn’t understand:
This is the results page for “how to use Premiere”. It is clear that Google understood that users expect to find videos and tutorials.
And that kind of content that will rank at the top!
Therefore, the most important step to rank first for a keyword is to understand the user’s intention and thus, accomplish their search objective.
This step will guide everyone coming!
We have now reached a point where you need to have prior knowledge and I have the perfect materials to point you out.
– Websites Are Us’s Ultimate SEO Guide
– The Secrets of Organic Traffic
3rd Step: What to address in my content
Now that you understand the intention that your user has when making that search it is time to define each topic that will be covered within your content.
Here it is essential to keep one thing in mind: size has nothing to do with depth!
You don’t have to make huge content to rank for a keyword, unless it’s really necessary.
The ideal size of your content is one that clearly and completely answers the user’s question (search intention).
That is why defining which topics will be covered in the content is so important.
Let’s go for a more practical analysis!
When you want to rank for a specific keyword, search for it on Google and find the top 10 results.
Observe each of them. You will notice, for example that:
- The first place addresses the topics: A, B, D, E, F
- The second place addresses the topics: A, B, C
- The third place addresses the topics: B, C, E
- The fourth place addresses the topics A, B, E, F
This is the best way to understand what are the main topics covered on the topic you want to rank.
You now have a list, from A to F, of the topics that the main competitors are investing in.
It is also easy to note that the only topic covered by all of them is B. This reveals that this topic is probably the most important and that you need to pay more attention within your content.
Knowing all of these topics addressed by competitors, it is easy to see that if you make content covering topics A, B, C, D, E and F you will have the most complete content of all on the first page.
By producing the most complete and comprehensive content you will have the content that best responds to user intent and, consequently, the highest quality content!
But not only that.
Well, I already explained how you can use your competition to define the topics of your content.
This is the most manual way of doing it, but we still have other good options. Shall we go to them?
In addition to the form I have already taught, repeat the process for results pages in other languages.
To do this, simply access the advanced search.
And then you can search in other languages and results for specific countries.
I usually do this process to see what the English content is about. Especially for the Digital Marketing market, the American market is the main reference.
Using a tool
In my case, I use SEMrush and Google Search Console that have features that help a lot to determine what will be covered within a content.
I’ll start with SEMrush.
It has two ideal functionality for the process. The first is hand in hand!
Within the SEMrush Menu bar there is a function called SEO Content Template.
This tool presents some optimization tips for your content. It is based on the top 10 organic and has a number of common keywords used by all of them.
See this example for “digital marketing”:
The tool suggests not only essential words for your content to address, but also potential partners for backlinks and the average size that this content has to rank in such privileged positions.
Pretty simple, isn’t it?
But the second function, for me, is even better!
It will not be so simple because it will require a little bit of analysis, but, of course, this is where I get a lot of topic ideas to complement our content.
The Keyword Magic Tool is SEMrush’s main keyword search feature!
Within it you can create keyword research lists according to a specific topic.
When you do a head tail search, it will display thousands of long tail keywords and their search volumes.
That’s where the gold is!
See this example, again, for “digital marketing”:
What do you see there, in addition to long tail keywords?
Exactly: topics to be covered in your content!
From the print above it is clear that you need to address “digital marketing plan” within your content. In other words, it is essential for your persona, in a complete content on the topic, to learn how to do a good digital marketing planning.
“Digital marketing course” is another huge need for our persona, so it is essential that you address the topic and indicate the best Digital Marketing courses on the market.
(Still don’t know the best platform for online Digital Marketing courses on the market? Check out all the courses at WAU University now!)
Okay, I know that SEMrush is a paid tool, so I’ll give you some free tips.
Some options for you to do this keyword research without relying on SEMrush or some other paid tool are:
- Answer the Public
Currently, I suggest Ubbersugest that already presents the search volume for each one of these words.
Google Search Console
There is yet another (free) tool that can help define the topics of your content: Google Search Console.
The idea here is to use the tool to identify which are the main doubts that lead your readers to the content you want to optimize or to others that have the same theme.
This hack can only be used when your content has already been posted or used on other pages of your blog with a similar theme and that can reveal the needs of your readers.
Within Search Console, access the “Search Analytics” tool:
Choose the page you want to analyze.
Then select queries.
You will now have a list of the searches performed by users until they reach your content:
Within these searches you can discover interesting questions and topics that you can address within your content!
Repeat the process on pages within the same theme and identify questions that can be answered.
One of the identified queries was this! If I do not have this topic in my content or do not address this topic, it is time to add it to my content, after all this is one of the reasons that attracts my readers.
Another page related to this and that can help with topics to complement the content is “Marketing Plan”.
We see the need for a step-by-step or model marketing plan! Therefore, we can explore this in our digital marketing post, presenting a step by step.
It is a necessity of our persona.
It does not stop there!
If the main objective of defining the topics to be addressed in the content is to completely resolve the persona doubt, nothing better than defining these issues by observing the doubts of the personas themselves!
For that, pay attention to the comments inside your blog, your YouTube channel, your fan pages and groups on social networks, access forums on the topic, among several other channels.
Finding the main discussions within your market can be the best way to anticipate a relevant topic that does not yet have a high volume of searches.
Perfect, now we know how to choose the topics that will be covered in our content!
We can move on to the next steps.
Make a skeleton
Defined topics? It’s time to put the skeleton of your text on paper.
Define what you will address on each subject and what subtopics will be in each one. This is crucial, especially if you are not responsible for writing the content.
This will avoid topics that are too long or limited and short.
Ideally, on topics that require longer content, you should explain succinctly and link to content that explains it more fully!
I will do this during this content and, as soon as I do, I will tell you to follow suit!
4th Step: Write the best content on the topic
Now it’s time to produce the best possible response for Google to present to readers.
You didn’t notice everything that competitors and their foreign counterparts are producing just p