I created my first blog – now what? – WAU
“I just put my first blog on the air and I’m launching the content, but I still don’t have much idea of how I’m going to get them to reach my target audience and, consequently, bring the results I expect at that moment.” Thoughts like this are quite common among small entrepreneurs, because many of them have little experience or […]
“I just put my first blog on the air and I’m launching the content, but I still don’t have much idea of how I’m going to get them to reach my target audience and, consequently, bring the results I expect at that moment.”
Thoughts like this are quite common among small entrepreneurs, because many of them have little experience or knowledge of blogs and digital marketing.
However, they know that this channel and strategy can make their business or personal project better known on the internet.
If you identified with this scenario or are just looking for increase your blog’s traffic and reputation, follow this text to the end.
We have selected 6 practical tips to help you achieve these goals and start taking off with your company or project page. Follow:
Choose a specific niche to address
One mistake that many novice blogs make is working with very generic subjects. In fact, it is even normal to look for different paths while the content is published, even to test the preferences of the public.
However, this can slow your growth considerably. The broader the blog’s theme, the less the posts talk to each other.
That does not “hold” readers and still harms your profitability if you work with ads on the page.
What happens is that people and possible sponsors are left without understanding the focus of the blog. Therefore, it is not enough to just talk about technology or smartphones. These are topics and subtopics with high competition on the internet.
In that case, it might be more interesting to talk only about Chinese smartphones or smartphones with popular prices.
Of course, you must adapt this example to the reality of your business or project. But know that the more targeted you are in your niche, the less competition you have and the better you will serve a specific target audience.
Define the personas for your blog
Something that can help narrow the blog’s theme is the profile of your personas. They are more detailed and humanized representations of your target audience.
They are characters that, in addition to the traditional demographic, financial and social data of a target audience, have characteristics such as:
- information consumption habits;
- personal and professional goals and problems;
- purchase preferences.
This additional information helps to draw a more complete profile about the audience that your blog will reach.
Based on personas, it is possible to know the problems they have that need to be solved, what they want (goals), their topics of interest, the ways they consume content, among other important details.
Personas are built through research with people with the potential to consume their content and offers.
The most common responses among the interviewed public will compose the profile of this reference character.
Work with more specific keywords
“Well, I understood that I must look for a highly segmented niche and that personas will help me with that. But how will I get my posts to that specific audience? ”
Calm! The solution to this may be the keywords chosen for your content.
The tip, in this case, is to go deeper into these terms that refer your pages to search engines. To do this, use the long tail keywords or, in good London, long-tail keywords.
The idea is to use phrases with 3, 4 or more words, as long as they delimit the treated subject.
The intention is to avoid ambiguities in the meanings of the keywords so that people with no interest in the content of the page do not reach it.
For example: if you make a post with the theme “car maintenance”, you should avoid using that expression as a keyword.
As much as it brings high traffic, it will end up attracting people who are looking for a repair shop or who don’t even know the type of vehicle covered in the content.
Instead, specify something like “car maintenance tips”, “used car maintenance tips” or “imported car maintenance tips”.
Their audience will be smaller, however, more qualified, that is, composed of people really interested in the subject.
Use plugins and tools to optimize your SEO
If you have a little bit of digital marketing, you should know how the IF THE it is important to develop a website or blog.
Just to not miss a beat, SEO is the set of practices to make a page organically reach the best places in the Google ranking.
Among the dozens of search engine optimization techniques, many of them can be automated or easily applied using tools and plugins integrated or installed in your content manager (WordPress, Wix, etc.).
An example of a tool that can be integrated into your blog is the Google Search Console, which is used to monitor performance, report access errors and index pages on Google.
An example of WordPress plugin (which is the most used CMS on the market) is the Yoast SEO. It is one of the most complete add-ons, with features such as:
- definition of keywords;
- title tag and meta description editing (titles and descriptions that appear in Google search results);
- generation of sitemaps (site maps that must be sent to Google periodically);
- tip alerts to optimize edited content;
Produce content that your audience wants to consume
Content is the engine for developing a blog. It should attract the interest, engagement and loyalty of the audience that is interested in what you write.
Themes should revolve around your niche and the problems that your personas want to solve.
That way, you maintains a coherent editorial line and still solves the pain and questions of your audience.
But pay attention to the way you approach these contents! There is no point in bringing a topic of interest to your readers if the contents do not educate, inform, update, entertain or provoke any kind of reaction.
Indifferent content is terrible for your blog! They hardly attract the attention of the public, who, in turn, stop visiting your page.
The more relevant your posts are, the more people will see your blog as a reference on that topic.
As a consequence, this generates more credibility for your brand, more reputation for your page in search engines, more traffic and even some conversions (on leads or customers).
These are basic principles of MContent Marketing and that can be very useful for you.
Create social media pages to spread the word
Finally, let’s talk about the spread of your posts. In addition to perfecting your content and optimizing it for Google, don’t forget the social networks.
If you have not yet created profiles on these platforms for your blog, the time is now! Facebook and YouTube (if you work with videos) are mandatory stops due to your popularity.
Other channels should be evaluated according to your niche and personas. A more visual theme can be put to good use in Instagram, something more formal in the LinkedIn and more punctual subjects in the Twitter.
Regardless of the chosen social media, try to show your presence on them by sharing the contents of your blog.
This will expand your reach, reaching people who might not be looking for that content through Google, for example.
Furthermore, this dissemination on social networks is important to assess the reactions of the public. It’s easier for people to engage through these channels, whether by liking, commenting or sharing your publications.
Reading these reactions will help, among other things, to improve your content production.
If you want to start taking larger flights with your blog, you must continually strive to deliver the best possible experience to your audience.
After all, it is the readers who will raise traffic, consume your content, comment on social networks and help your pages reach the top places on Google.
But remember, these are just the first steps. There may come a time when, for example, ideas about the style of post to be published are lacking (after all, it is difficult to maintain a good frequency of publication).
So we invite you to read 58 post types that will increase your blog’s success!