Inbound Marketing metrics – what you need to measure – WAU

What can be more discouraging than starting a project, investing in it and not seeing any results? Or, still, not having enough tools and knowledge to make these measures. It is common to hear that one of the great benefits of inbound marketing is the possibility of measurement. Contrary to what happens at the outbound, where […]

What can be more discouraging than starting a project, investing in it and not seeing any results? Or, still, not having enough tools and knowledge to make these measures.

It is common to hear that one of the great benefits of inbound marketing is the possibility of measurement. Contrary to what happens in the outbound, where measuring the actions is still something very uncertain and t