Is Inbound Marketing for everyone? – WAU

About a year ago I was a totally raw person in Inbound Marketing at the level “I never heard of it, guys!”. Until I started working at an Inbound agency and “look, brave new world!”. The concept came to me almost as if by magic because, let’s combine, make the […]

About a year ago I was a totally raw person in Inbound Marketing at the level “I never heard of it, guys!”.
Until I started working at an Inbound agency and “look, brave new world!”. The concept came to me almost as if by magic because, let’s agree, make customers interested and reach your brand of their own free will and not the other way around it might seem a bit surreal, right?
At least that was what I thought, I even understood the importance of digital marketing to make the brand a reference in the segment, build a nice reputation, save the company from some crises in the web environment and so on. But it had not yet occurred to me that these strategies could be connected in such a way as to help a company to sell, with real f