Is it possible to find everything on Google? Learn how to do an advanced search on the world’s largest search engine! – WAU

Not finding something on Google is almost impossible, right? But did you know that this can be further optimized? Understand how to do an advanced search and find exactly what you need!

It is very wrong to think that finding information on Google is limited to throwing keywords in the search engine.

The technology giant has lesser-known, but much better ways to research anything you want (anything at all!).

Thus, the result is more accurate and focused on exactly what you want to find – less happens, for example, the possibility of encountering search results that do not have much to do with your initial objective.

This mechanism is called here the Google advanced search. Do you want to know everything about him and further optimize your work routine? So pay close attention to what we have to say!

SEO 2.0 Guide

Broad match search

We must first understand how searches are done in the usual and most common way in order to understand Google’s advanced search engine: it is called “broad match search”.

In this type of research, what happens is this: imagine that you want to know more about running shoes with shock absorbers.

When playing the phrase exactly in the search engine, Google will not search literally about running shoes with shock absorbers.

In addition to these results, which may occasionally appear more frequently, some variant results will also be shown. Here are some examples:

  • best running shoes;
  • running shoes with male shock absorbers;
  • running shoes with women’s shock absorbers;
  • importance of shock absorbers in tennis;
  • running shoes and walking shoes.

These related results can bother you more than they should. If you are in a hurry or just need to find information about running shoes with shock absorbers, you will lose a certain amount of time “deviating” from articles and ads that don’t exactly talk about the initial doubt.

Google advanced search

This is precisely why advanced Google search is so important.

Think of the cases where the desire is not to buy tennis shoes, but to do an academic production or answer important questions for the job. The stress with the lack of efficiency is even greater, as well as the time spent and the possibilities of making mistakes with the result found because of the diversion of information.

There is not only one way to search in advanced mode: Google has countless ways to optimize search based on the goals of those who do it.

Thinking about the most diverse scenarios, we separated a compilation with the best ways to explore the largest search engine in the world.

Here are some of them!

1. Specific phrases

In the case of situations where the sentence is too long, Google makes you more likely to get confused with the results: exactly as we showed in the tennis example.

If the search were just “running shoes”, it would be much easier to find more accurate results.

For Google to answer your question is very simple: put the desired term in quotes and you will quickly have the answer you are looking for.

In the case of tennis, instead of playing the term randomly, search like this: “Running shoes with shock absorbers”. I took the test here and the results were actually much more efficient.

2. Document types

This type of search helps a lot of people looking for exactly a specific type of document, but doesn’t want to spend hours clicking on all the links until they find what they need.

Before the actual search, type “filetype:” or “ext:”, as in the example:

This can be done with each and every other type of document. It is also possible to merge the tactics: if the article title is too long or specific, use the quotation marks between the name.

3. Related sites

Have you found a really cool site and want to discover others that also talk about that topic? Or do you want to find out if that site is present in other ways on the internet? You can do that on Google!

Just type related: and, after the code, insert the site of preference. For example:

By doing the research, I was able to find other websites of Vice itself, in addition to some that work with subjects related to the one she addresses.

Related doesn’t just work with websites. You can also search for terms and find other sites that talk about a topic that interests you.

4. Terms within the body of the text

Forget the title of the article: with this search, no matter the main theme of the site, Google will do a search focused on the “inside” of the content.

To do this, type intext: and, after the colon, type the keywords, as in the following example:

intext: digital marketing

5. Exclude a word from the search term

Think that nowadays, a word, whatever the language is, can have many meanings.

See a very common example when explaining this topic here on the internet: the word “lead”. It has two great meanings that can hinder a person’s search, depending on their main objective.

We in the digital environment have a specific meaning for CRM. In medicine, however, CRM represents the Regional Council of Medicine and the registration number of the professional who is part of that council.

In the case of an entrepreneur who wants to know more about “CRM”, just search like this:

crm -medical

By placing the minus sign next to the word you want to exclude from the search, Google will work to exclude the term or everything that has to do with the unwanted keyword. Very cool, is not it?

6. Find content already visited

Do you want to remember that super cool article you read in the past, but don’t remember exactly its name?

As much as Google has a very advanced intelligence regarding loose keywords and is able to find some content easily when words are “played”, it is possible to have high chances of getting it faster.

Look at this example: think of the title of this article that you are reading here and now. The title is big and specific, and you only remember a few terms. You can do the following:

google advanced search everything.

There is a high chance that Google will understand that you want to find our article, but the task becomes more difficult if there is a lot of other content on the subject. Then, do the advanced search:

* how to do an advanced search in * the world.

That way, Google will search for words that could be located in the asterisks and find the article you want.

This can be done, too, with terms. Sometimes, we remember only a part of some technical term or even something simpler. Just put the asterisk in place of the forgotten word and leave the rest to Google to fix it.

7. Terms within a website

Nowadays websites are increasingly optimized in terms of layout and content. However, there are still those internal search engines that don’t work so well.

Finding terms and keywords within a portal is also not difficult.

First comes the keyword. Let’s say you want to read something about Facebook here in Content Marketing. Thus, the search will be like this:

facebook site:

This can be done with absolutely any keyword on any website. Take the test and see!

8. Terms in page titles

Unlike the tip we gave about keywords within the content, it is also possible to search specifically for the title. Just put the title: and then insert the keyword:

title: seo for beginners

This is a simple and “hands on” way to quickly find out about content that already exists on the internet before producing your own, or to analyze how competing content is on the same subject as your article.

9. Meaning of words

Google can be your best friend when you come across a weird word in the middle of reading that is making it difficult to understand. This also happens when you are writing and suddenly a very legal word comes to mind that would finish off the sound of the sentence.

But, does it mean what you want it to mean? Question to Google with the term defines: ahead.

Example: define: concise

10. Specific words and their synonyms

If you are searching for a specific term but know that it has synonyms that can complement your data, look for it all at once. Just use the two terms connected with a “~” sign.

Example: “Actresses honored in Cannes” ~ Nicole Kidman

11. Words not necessarily in the sequence

It is also possible to do a search by determining that the text contains two terms but without them being one after the other. When producing content for celiac people, for example, it is possible to look for bread recipes that do not contain gluten. Just put the two terms connected by an asterisk (*).

Example: Gluten-free bread recipes *

12. Terms in the url

If you want to find content that is specifically identified in a website’s url, add two different codes.

First, you need to specify the site. To do this, type site: and enter the address below. Then it’s time for the keyword: add inurl: and, after the colon, put the desired term. The result will look like this:

site: inurl: social networks

13. Term or similar

As in the example above, the terms “gluten free” or “gluten free” are similar, and if you are looking for information on flour for celiacs, both terms are valid. So, you can search using OR in quotes.

Example: “Gluten free flour OR gluten free flour”

All results using these terms will be displayed, including thousands of offers to buy, right? Here comes the master tip: using the terms in the right way, you can combine them.

And another term that is incredible and should be used with minus icon is the word ADVERTISING, which means “advertising”. By doing this, all ads will be excluded from the results.

Example: “Gluten free flour OR gluten free flour” -ADVERTISING

With the tips given in this post, it is already possible to consider yourself almost an expert in advanced search on Google! It must be kept in mind, however, that the search engine has several other tricks that vary according to the needs of those who do the research.

If a new demand arises that has not been addressed in this article, then use what you have learned about the advanced mechanisms and Google it!

What’s up? Did you like this content? If you believe you already have what it takes to rock the world when searching for anything on the internet, find out everything you need to know about SEO in the 2018 edition of SEO Trends!