its importance and how to use the ZMOT – WAU

Google introduced the concept of ZMOT to demonstrate the importance of brands being present when the consumer is in a pre-purchase moment. It is at this stage of the journey that information favorable to your company and what it offers will make the biggest difference.

When people are looking for a product or service that meets their needs, or that makes their daily lives more comfortable, it is common for them to use search engines to search for the best options, go to price comparison sites , read online shopper reviews, watch videos about other people’s opinions on YouTube.

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