keep your blog constantly growing – WAU

Originally, blogs were born to house personal productions. They functioned as a kind of virtual diary, in which the authors shared facts from their daily lives. The format fell into popular taste and, since then, has conquered more and more space on the internet. Having a blog today is essential for those who decided to invest in the production of […]

Originally, blogs they were born to house personal productions.

They functioned as a kind of virtual diary, in which the authors shared facts from their daily lives.

The format fell into popular taste and, since then, has conquered more and more space on the internet. Having a blog today is essential for those who decided to invest in content production.

But, to be successful, offering relevant content must be treated as a priority task. After all, the consumer has changed a lot and no longer admits intrusive approaches to brands. He has an interest in relating to them, but demands something in return.

There lies the importance conquered by blogs. Based on this format, we are not only able to attract the attention of the brand’s customers, but we are also more likely to make the desired conversion.

For everything to work, however, it is necessary to have an adequate strategic orientation, since it is not easy, after a certain period, to maintain a blog with a high degree of attractiveness.

Interested in tips to keep your blog attractive to your audience and profitable for your business? Check out the recommendations we set out for you in this post!

1. Make an agenda sheet

You already know that Content Marketing requires attention with planning. In the case of the blog, it is necessary to have discipline to stay focused, respect the direction that was determined for that channel.

It seems easy in theory, but on a daily basis it is common to see companies “getting out of line” when organizing blog content. Especially in more critical periods, of loss of audience, for example, there are those who neglect the quality of the published material.

Today there is a lot of competition for the user’s attention and he does not have much patience. He entered the blog, found a subject out of context or poorly worked and ready: he may take time to visit you again.

A good strategy to ensure the necessary consistency is to develop a schedule sheet. The model can be simple: indicate the themes that will be worked on and the date of publication.

Prepared in advance, it will be planned according to the needs of your company, offering content that meets the requirements of the business, but will also respond to consumer demands.

Remember that, in the elaboration of this spreadsheet, you can consider as sources of inspiration for the guidelines, for example, the most common doubts of your clients.

They can be found on various channels, from social networks and comments on the blog itself to conversations with sales and customer service teams.

One last tip regarding the creation of the agenda sheet: try to keep it updated! Often, good ideas come when you least expect them, so be ready to include new suggestions.

2. Publish news

It is a fact that the consumer has never had access to so much information. It is impacted all the time by messages from various channels and sources of information.

At first, this seems positive, but it is not. Research shows that many find it difficult to retain information of interest. We see so much that, suddenly, we don’t remember anything else.

But this saturation of messages can be used by companies. An updated blog (and recognized as such) works to curate the content of interest to that audience.

Having a blog that gathers the most important news for a certain audience helps to make it a reference in the sector.

Publishing news is a good strategy, especially for those who operate in more segmented markets and which require specialization. The mainstream press does not always give due attention to the most “niche” topics, which means that your posts can exploit this gap to gain more audience.

Product launches, news in terms of legislation and government measures that will impact the sector can yield good articles and prove to your reader that your company is properly updated.

3. Analyze your audience with a Web Analytics tool

Once the criteria used in the selection and publication of materials have been perfected, it is time to evaluate the reactions of users. Be aware: it is not optional to analyze the audience with a Web Analytics tool. Having a successful blog requires a lot of attention with this type of monitoring.

In order to better explore this type of resource, it is important to move forward in our analyzes, failing to consider only the basic data. Tools such as Google Analytics or RD Station provide data, for example, on the interests of your visitors, in addition to more quantitative data on access.

What better way to guide the content of your blog than to map out what gave the most results?

4. Search for information and statistics about your market

Life would be much easier if we didn’t have competition and we just needed to look for ways to keep our consumer duly delighted. But this scenario is impossible in the business environment.

To minimize your difficulties in dealing with this more complex universe, you need to closely monitor the movement of your market. Again, the good news is that the web itself is an excellent channel for this. We are able to monitor everything that happens in our sector and also every action of competitors.

With a good search on the internet itself, it is possible to gather excellent data on any subject. By organizing this information, we are able to deliver something priceless to the public: quality content that will be useful for your daily life.

When preparing the presentation of this material, do not forget that it is necessary to make the content attractive by inserting graphics and, if possible, also multimedia materials. Videos today are highly valued by the audience, as well as images!

5. Publish regularly

Keeping a blog active requires consistency. In practice, this means that in addition to the quality of the content and proper monitoring, you will need a lot of discipline to establish (and follow) the flow of updates.

Like any Content Marketing strategy, there is no rule about this, since each company needs to adopt actions that are relevant to its business and, of course, to the goals set for the brand. However, studies carried out in this area prove that publications need to be made with a determined frequency.

The company can establish the criterion that is most convenient, but it must follow what was defined in its guidelines sheet. This will help your reader to get used to your blog, to understand how it works.

As you may have noticed, we don’t always need very sophisticated strategies to keep a blog active. The most important thing is the relevance you give to the channel, which will ensure that you treat it with the required professionalism.

Want to know more about corporate blog? Download our eBook on the subject and get to work!

* Content produced by the team at Resultados Digitais.