Know the main acronyms of the Internet and get even closer to your audience – WAU

Knowing the main acronyms of the Internet is a way to make your communication strategy more flexible. Its use can adapt the tone and voice of your brand to the characteristics of the persona, which allows you to get closer and increase business opportunities.

The Internet is almost a world apart. The digital environment has its own traditions, fashions, customs and, why not, slang. The abbreviation of words and even the creation of new terms are very common among network users, which creates an additional challenge for Digital Marketing professionals.

Knowing the main acronyms of the Internet is essential for you to find the voice and tone that should be used when communicating with your audience. This becomes increasingly important, since the consumer 4.0 gives preference to brands that treat you in a personalized way and manage to create an effective connection.

Thinking about it, we prepared this post. In it, we will list 30 acronyms very common in social networks and other spaces on the Internet, in addition to explaining their meaning and indicating the situations in which they can be used. Continue reading and check it out!

1. LOL

Although this word refers directly to the name of a very popular game, it has long been used on the Internet as a form of laughter. Is that LOL is an acronym for Laughing Out Loud, which, in a free translation into London, can be understood as Rindo Alto.

2. BJS

Bjs, Bj, Bjos… All these are variations of the word “kisses”. These acronyms are usually included at the end of messages, in a farewell tone.

3. AFF

This acronym simulates the sound of a sigh generated by lack of patience. It is usually employed by someone who can no longer handle a situation, either out of tiredness or out of indignation.

4. BBQ

Since there is no regulation for the meaning of Internet slang, some may suggest more than one thing. BBQ is a clear example. Traditionally, it is an abbreviation for the word barbecue, English for barbecue. However, some users use it as an abbreviation for “asshole”.

In this type of situation, knowing your persona and understanding the context in which the expression is used makes all the difference.

5. Brinks

This is a term whose meaning we don’t know. Brinks! The word is used to indicate that what was said before it should not be taken seriously, as it is sarcasm or irony.

5. ADD

Add, in English, means to add. In London, coincidentally or not, the term is used as a contracted form of the same word. It is very common, for example, to ask someone to “add” you on Facebook.

6. AMG

This is very simple! Amg is simply the word “friend (a)”, only without the vowels. So when you are referring to someone you care about, you can call the person amg.

7. WTF

WTF is used, usually in capital letters, to indicate surprise or astonishment at something. Its origin is from the English language, being an abbreviation of the expression “what the f ***!”. In London, without using bad words, it would be something like: “what the hell is this ?!”

8. CTZ

What is not lacking on the Internet are people full of convictions, right? Ctz is an acronym that abbreviates the word “certainty”. In addition to the obvious use to indicate trust in an argument, it can be applied as a form of agreement.

9. MSM

Another Internet acronym that is simply a combination of the consonants of the original word. Msm, in the digital environment, replaces the term “same”.

10. N

A simple and quick way to deny something or indicate that you disagree with an argument. The letter “n”, alone, represents the word “no”.

11. NSFW

The acronym NFSW includes the initials of the expression “Not Safe for Work”, which in London can be understood as “unsuitable for the work environment”. This acronym works as an alert that precedes content that, for whatever reason, is considered inappropriate for certain spaces, like work or college.

12. VDD

Vdd is the abbreviation that Internet users use for the word “truth”. It is widely used to corroborate arguments or indicate that you agree with some information.

13. SQN

The acronym sqn is used in a very similar way to the expression “brinks”. It indicates that a phrase, an image or a video does not present information consistent with reality and is widely used as a form of irony. In networks like Twitter and Instagram, it is common for the term to be accompanied by a hashtag. Example: “I love this heat! #sqn ”.

14. OMG

OMG is another expression usually written in capital letters, even because of its meaning. It is an acronym for “Oh My God!” or, in free translation, “Oh my God!”. The intention, as you may have noticed, is to express the feeling of surprise or astonishment.

15. MSG

Msg is an abbreviation for the word ”message”. It is used in phrases like: “I will send you a message with all the important details”.


It is a reduced form of the expression “for the love of god!”. It is usually used to express great indignation or to cry out for something.

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17. PFVR

This is a quick way to type “please”. In addition to pfvr, other Internet acronyms with the same meaning are “pfv” and “pf”, in addition to “plz”, which refers to the English word “please”.

18. BTW

They say that the Internet eliminates borders, doesn’t it? This can be seen with the number of expressions in other languages ​​that are incorporated by users of all nationalities. “Btw” is one of them, since it means “by the way”, a term that can be understood as “by the way” or “by the way”.

19. VLW

Abbreviation for the word “thanks”. You can pass both an idea of ​​thanks and a farewell.

20. BFF

Another acronym from the English language, BFF is a reference to the expression “best friends forever”, or, in London, “best friends (s) forever”. It is common, especially among the younger Internet audience, to call the closest people BFF.

21. TBT

Another acronym usually accompanied by a hashtag, tbt is a very interesting resource for creating content on Instagram. It is an abbreviation for “throwback thursday”, a kind of chain created by users of the network that puts Thursday as a day dedicated to sharing memories.

22. PQ

This one you already know, right? Pq is the acronym that stands for “why” or “why”.

23. SDV

Sdv is one of the most popular acronyms on social networks. It simply means “Follow back”. It is used by users to indicate that they will follow back all accounts that follow them. It is a term that can be found in almost every comment box of the most famous profiles of the networks.

24. ASAP

As soon as possible. This is the expression of the English language that gives rise to the term Asap, which is nothing more than a collection of its initial letters. In London, we can understand it as “as soon as possible”. Therefore, the acronym Asap is widely used to charge or indicate the agility of something.

25. DIY

Another acronym with English origin, DIY means “do it yourself”, or “do it yourself”. It is an increasingly used term, especially in matters related to entrepreneurship.

26. OBG

No matter who you’re talking to, thanking is always important, do you agree? OBG is an abbreviation for “thank you” and is widely used to express gratitude on the Internet. Another acronym used for the same purpose is TKS, which refers to the English term “thanks”.

27. SDDS

The Internet is also a space full of nostalgia. The acronym SDDS is an abbreviation for the word “saudades”.

28. AKA

Edson Arantes do Nascimento, AKA Pelé. This is an example of the use of the acronym, which serves to indicate the nickname of something or someone. Its origin is in the English expression “also known as”, which we can understand as “also known as”.

29. DM

That social networks are conducive spaces for interaction everyone already knows. Still, the Instagram comment box or Twitter timeline is not always appropriate for following a conversation, especially if related to sales negotiations.

What to do in this situation? Just call the DM! The acronym, which represents “direct message”, refers to private chats on social networks.

30. TDB

If accompanied by a question mark, this acronym is used to ask if everything is okay with someone. Without the question content, it can be understood as a statement indicating that everything is fine.

The digital transformation that has been taking place in recent decades has opened up space for a new communication dynamic. Using social networks, the public has the chance to connect with several people and companies in an extremely agile way, which makes the environment very conducive to branding and advertising actions.

Knowing and using the acronyms of the Internet is a way of creating an approach with the audience, which tends to engage more with the brands that are able to communicate in a humanized way.

If you read this text, you should be interested in improving your Digital Marketing. Discover our kit that brings complete marketing guides on different social networks!