know the trajectory of one of the leading names in Digital Marketing – WAU
Meet Ann Handley, one of the leading names in Digital Marketing and the woman who disseminated the concept of Content Marketing!
If you are interested in the subject of Digital Marketing, a fun way to learn more is to get to know the work of some of the top names in this field.
And Ann Handley, an excellent example of dedication and success, cannot be missing from her list.
Ann is a co-founder and VP of content at MarketingProfs, in addition to writing three bestsellers. In today’s post, you will see how life was, her career and the greatest achievements of this woman who became a reference. Come on?
1. Short biography
Ann Handley is an American and was born in 1963. She graduated from Simmons College in Boston, with a Bachelor’s degree in English Language and Literature and Journalism. He has a successful career of more than 15 years in the field of marketing.
Today, Ann Handley lives in Boston, Massachusetts, where she often works in the comfort of her home, in a small house at the back of the yard. As he says on his Twitter profile, he is dedicated to a war against mediocrity in content.
2. Career overview
Ann Handley’s big difference is that she started talking about the importance of content to engage and educate long before content marketing became popular.
Thus, it became known as the first “Chief Content Officer” (that is, VP of Content) in the world. In addition, she is mainly dedicated to projects where she can help other marketers to improve their practices.
She started her career as a journalist and editor, working for companies. He spent 12 years writing in publications related to commerce and consumption at local and national level, such as Boston Globe. In fact, you can find material produced by it on the website of companies like IBM.
Subsequently, Ann Handley participated in the founding of the ClickZ.com website, known for being one of the first interactive sources of news and criticisms about marketing.
Ann worked with ClickZ from 1997 to 2000, dedicating herself to producing content programs and products, assembling a team of editors and editors and generating complementary products, such as printed publications and in-person events.
At a time when “online marketing” was still new, it managed to build an audience of more than 50,000 readers.
The site remains active, and aggregates extensive content, including webinars, reports and a marketplace for marketing services. Currently, those responsible for ClickZ are Rebeca Sentance and Chris Camps.
After this project, Ann Handley became co-founder of MarketingProfs, an online platform that offers training, tools, strategies, articles, online seminars, discussion forums and other resources for marketing professionals and agencies.
Ann actively participates, occupying the position of VP of Content, or Chief Content Officer (CCO). All the content produced in the company is screened. One piece of information that shows the quality and scope of its work is that MarketingProfs today has more than 600 thousand subscribers in its daily newsletter.
3. Books written by Ann Handley
Ann Handley has also written three books with her best marketing advice.
In the book Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content, from 2014, it offers a guide on the process and strategies for creating, producing and publishing content, based on your expertise in the subject.
The book brings together practical advice, focused on results, which can be applied in several situations: to write website pages, landing pages, blog posts, email marketing and social media. He was included in The Wall Street’s bestseller list.
Prior to that, Ann worked on the production of the book Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business, 2011, co-authored with CC Chapman and David Meerman Scott .
In this work, the focus is on bringing solutions to produce content that leverages your online presence and engages the audience. Ann addresses topics such as the technique of storytelling, methods for finding an authentic voice and the use of social networks to distribute ideas widely.
This book has been translated into nine different languages, including London, London, Chinese, Japanese, Korean, Italian and Czech.
Ann is also working on the book The Scrappy Marketing Handbook, due for release in 2020, along with Nick Westergaard.
The book proposes to simplify and demystify marketing, making it an accessible source for everyone who needs this knowledge, from professionals in the field to small entrepreneurs.
Although it has not yet been released, the book is already being released online, generating expectations in those who follow the work of Ann Handley.
4. Other important contributions
But Ann Handley was not content to participate in the founding of two digital marketing businesses and write three books on the subject. She also made several other important contributions to the medium of content production.
She wrote as a monthly columnist for Entrepreneur magazine and is a member of the LinkedIn Influencer program, where she has more than 250,000 followers and has published 20 articles through LinkedIn Pulse.
She was cited by Forbes magazine as the woman with the greatest influence on social media, which reflects her 350,000 followers on Twitter. She was also recognized by ForbesWoman as one of the top 20 bloggers.
On her website, AnnHandley.com, she writes about how it is possible to rethink the marketing of a business in order to achieve lasting success, in addition to talking specifically about content production.
The texts are always linked to some aspect of daily life and in a good-humored tone, which makes them a pleasant reading not only for marketers, but also for anyone interested in the subject.
Ann Handley also gives more than 40 lectures a year, internationally, to a select audience. If you want to see it in action, you can watch the video “Good content vs. Good enough content“That is, good content versus“ good enough ”content. This almost one-hour presentation is available entirely on YouTube, and summarizes the ideas that Ann stands for.
Want to meet another big name in the world of digital marketing? So, take the time to check out our post on Vitor Peçanha, one of the biggest names in London digital marketing!