landing pages, forms and digital strategy – WAU

Anyone who deals with Digital Marketing must have heard of Unbounce, one of the largest and most respected companies in the world when we talk about marketing and, especially, conversions. Unbounce is a tool for creating optimized landing pages to increase conversions on your blog. Through it you create landing pages quickly […]

Anyone who deals with Digital Marketing must have heard of Unbounce, one of the largest and most respected companies in the world when we talk about marketing and, especially, conversions.

Unbounce is a tool for creating optimized landing pages to increase conversions on your blog. Through it you create landing pages quickly and efficiently, perform conversion tests and manage everything without needing a computer technician.

In addition to being a reference in conversions, Unbounce also has one of the best blogs on international digital marketing and here in London they also have a blog on the rise.

Unbounce has a London version, which makes your life even easier if you want to have landing pages optimized by an internationally recognized company.

We took the opportunity and got an exclusive interview to learn a little from one of the largest optimization and conversion companies in the world.

And today, we share all that knowledge with you!

Interview with Andréa Amaral of Unbounce Brasil

Before we start the interview, you must be wondering who Andréa is. So, here we leave the answer to the first question that you are asking yourself, in a mini biography in her words:

My name is Andréa and I am responsible for the Unbounce Brasil Community. I am fascinated by Digital Marketing and I love casual brainstorms about conversion & optimization strategies, social media and landing pages.

The interview was made by our CMO and Co-founder Diego Gomes. A very rich interview both in questions and answers.

Check out how it went:

Hi Andrea, how are you? We are really enjoying the Unbounce Brasil blog. How are the first results going?

Hello Diego, everything is great! I am very happy to hear that you are accompanying us too.

When I was hired by Unbounce in March of that year, I did a little research with my London colleagues in digital marketing and they told me that they usually look for resources and materials to improve their knowledge on foreign websites, despite the language barrier they didn’t have much option, because there are very few sites that offer high quality content in London (in fact, I take this opportunity to congratulate them, as Websites Are Us is one of them).

The need for innovative content in London was my incentive and mission here at Unbounce until then: I decided to create the Blog Unbounce Brasil, where I would select the posts that added value to our blog readers in English and adapt to the reality of the London market.

This need was confirmed at the launch of the blog. It was incredible, as soon as I published the first post, I received several emails, messages, DMs thanking and congratulating the creation of the blog.

It was an inexplicable experience, we also received testimonials and messages from users and employees who love Unbounce, offering to help us with knowledge about our product, about the digital marketing market and other partnerships, I take this opportunity to thank everyone who contributed and has been contributing to us.

Before Unbounce, what did you do?

I worked for another digital marketing software here in Canada: Hootsuite.

Always with the same objective: to educate London digital marketing agencies and professionals with advanced strategies and practices used in the foreign market, adapting to the reality and needs of our market, in this case through social media.

What was the first landing page you made in your career? How was the experience?

The very first landind page was on Hootsuite and the most interesting thing is that they are regular users of Unbounce!

I had no knowledge in Html and the marketing and IT teams were out of time to help me develop this campaign in the time I needed, so I got access to Unbounce and created a lead generation landing page, with a form simple inviting me to participate in my first webinar on monitoring social networks in London,… it was the easiest thing in the world and with this list of people interested in the topic I was able to offer more educational material on the same topic to this audience. I think it was fate … I had no idea that after a few months I would be invited to an interview with Unbounce.

And at Unbounce, what was it?

The last one I created was this Unbounce test page, it was requested by a reader of our blog. This one in particular is not a landing page itself, since it does not have a single CTA button, it is what we consider a hotsite.

This is an example of other projects that we can do using Unbounce: hotsites, landing pages, microsites, etc.

But the first one was in my hiring, well, let me explain better… part of the Unbounce hiring process is through landing pages, that is, you do not send your resume if you are interested in working for them, you create a landing page about you: “Sell the best in you!”

Here’s a tip for recruiters, I honestly thought it was great, because it makes the applicant interact with the product even before being hired!

Today, I look back and see flaws and opportunities that I could have done in my “curriculum page”, especially now that I know the five essential elements of a landing page! In fact, for those who are wondering what elements are these, I made a mini video to explain.

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