learn everything from our practical guide! – WAU

Certainly, you already know that having a blog is essential to your content marketing strategy. After all, that’s where you will set up your space to share your articles and capture leads, isn’t it? According to our annual survey, Content Trends 2017, 71% of London companies already invest in marketing […]

Certainly, you already know that having a blog is essential to your content marketing strategy. After all, that’s where you will set up your space to share your articles and capture leads, isn’t it?

According to our annual survey, Content Trends 2017, 71% of London companies already invest in content marketing and, among those that do not yet invest, 58.3% intend to adopt.

That is, the internet is no longer a battle field only for the competitive sectors, like digital marketing, but for everyone you can imagine. You need to prepare to win the top places on Google.

Of course, doing this is not easy: it takes effort on social networks, frequency of publishing content and constant updates on your blog.

What you should not know is that it is not a requirement to be a web master to keep your blog up to date. It is natural to feel that way when having to implement new features.

I have no idea what i'm doing

Surprisingly, it is much easier than it looks and you can do several actions yourself to increase your engagement and permanence rates.

Here at WAU, we recommend WordPress, the most used and intuitive platform to create a blog. So I’ve written this little guide to help you optimize your blog quickly with CTAs and plugins.

This is a quick guide with tips that can be applied in an instant, but all topics and optimizations can be studied further, too, see?

So, let’s go!

Learn all about Digital Marketing

This comprehensive guide will teach you everything about digital marketing and how to apply it.

Reviewing the concepts

Before passing on the tips, we need to briefly recap some concepts and why you need to use CTAs and plugins on your blog.


A CTA, or call-to-action, is a call that will make your blog reader or visitor take action. They can be made in visual or text formats, and serve different purposes.

For example, you may have noticed how many blogs have banners for pages of rich content and always make invitations to read another article during and at the end of each text, right?

Placing CTAs is essential to keep the user on the blog, take them to the next step of the sales funnel and reach the second stage of our growth methodology.

After all, they invite the reader to take action, interact more with your blog, attract more visitors and become an engaged reader.

After the first stage, when you already have a defined content marketing strategy and start to attract relevant traffic, it’s time to become a traffic machine, attract subscribers and contacts to your email base.

So, if you want success in the digital environment, it is absolutely necessary to invest in good call-to-actions. Otherwise, it’s impossible to move forward, and I bet you don’t want to stagnate.


Plugins are small programs that add new features to a larger program. In a WordPress, they enable extensions that allow new functions within your blog.

In practice, there are several plugins that can help you with things you didn’t even imagine, both in paid and free versions.

Even if you are delighted with them, download only the essentials, since they tend to make the blog heavier, see?

CTAs in practice

As we mentioned earlier, CTAS can be in different formats and serve a number of purposes. After choosing your goal, you must choose where it will be placed and in what form it will be done.

In blogs, the most common ones are banners, placed in sidebars (sidebars) and inside posts, and calls within articles. Both seek to lead the reader to take the desired action, whether to download an ebook or make him a subscriber to your newsletter.

In addition, there are pop-ups that act as CTAs and can be configured with plugins and marketing automation tools, such as those available on RD Station.

1. Banner

Usually, what people find most difficult to insert in the blog are the banners, present in the sidebar or in the content itself. They are used to take the reader to another page, such as a landing page or a contact form.

When preparing a banner, the main objective is that it has a clear message. Photographs and illustrations can be used, but it is essential to have a direct and attractive caption.

If you don’t already have a design team, don’t let that stop you. You can easily produce a banner with some practical editing tools found online, without having to be a design master.

We suggest using Fotor, a banner maker free, where you only need to choose the dimensions, make the piece and download it.

Fotor - Tool to make banner

Once you have the banner in hand, it’s time to put it on the blog. The first step is to always insert the image into your media library.

Wordpress media library

At sidebarjust go on widgets, drag a text box in the position where your CTA will be, paste the command and edit it according to the specifics of the landing page or form.

Understand the step by step:

1st – Go to Appearance> Widgets.

Appearance panel with widget in wordpress

2nd – Drag a new text box in the order in which you want your CTA to appear in the sidebar.

Configure banner in the WordPress widget text box

3rd – Paste the following command in the text box and in the option “Text”:


Pasting text into the WordPress widget

4th – Make the necessary edits within the parentheses and save.

In “LINK_DO_SITE”, Paste the URL of your landing page or form.

In “LINK_DA_IMAGEM”, Paste the image URL, which you can search for in the media library.

In “IMAGE TITLE“, Paste the title of your ebook.

4.1 – Go to Media> Library, and click on the banner.

Wordpress 2 media library

4.2 – Copy the image URL.

Image URL in attachment

Image text

CTA in the blog sidebar

There, CTA will be live and ready for you to convert more leads!

As for placing the CTA within a content, you just click to add the media within the post, edit the image with the link where it should direct and insert. If you are adding to an old post, remember to save the changes, ok?

1st – Go to “Posts”, hover your cursor over the title of the desired post and click “Edit”.

Edit post in wordpress

2nd – Click Add Media and add a new image or select the one already in the library.

Add media in post in wordpress

3rd – After selecting the image, scroll down the box and click on “Link to”.

4th – Select the Custom URL option, paste the URL of your landing page or form there and click on insert in the post.

<img class = "aligncenter size-article-full wp-image-11080" src = "https://rockcontent.com/wp-content/uploads/2017/08/Insert-link-na-imagem-787×382.png" alt = "Insert link n

By |2020-03-13T10:59:51+00:00March 13th, 2020|Digital Marketing|