learn how the use of interactive landing pages increased conversions globally – WAU

DHL, the international leader in delivery services, increased its conversions and created an integrated and cohesive strategy using the functionalities of the ion interactive tool.

One of the biggest challenges in global marketing strategies starts with creating and preserving brand consistency. This is an effort that must be carried out in each of the territories in which the company is present.

Although the market recognizes the importance of establishing a solid and uniform communication, it is very common that similar actions carried out in different locations overlap and convey a diffuse idea – apart from low effectiveness, since there is no union of efforts and much less knowledge.

This was one of the great challenges experienced by DHL, as well as creating an effective digital strategy, that is, really capable of converting its visitors into leads through its landing pages.

Want to know how DHL managed to overcome each of these obstacles and achieve high conversion rates on its pages? Then read on!


DHL is an international leader in fast and express delivery services, as well as parcel shipments, working with the B2B and B2C model.

The company operates in more than 220 countries and territories and specializes in providing customers with customized transportation solutions from a single source.

The partnership between DHL and ion interactive

DHL Express arrived at ion interactive with the need to manage and optimize hundreds of landing pages consistent with the brand.

With such a large brand presence across the globe, DHL needed a solution that was scalable and easily adaptable to meet brand guidelines.

The strategy

When DHL first adopted the ion Interactive platform in 2010, they deployed the software to marketing departments in fifty countries.

Based on the results of those first fifty countries, they began to implement the software in more areas where DHL is present.

DHL worked with ion Interactive to create interactive content, in the form of landing pages, aligned with the brand and visually appealing, in order to educate users regarding their products and services, with personalized experiences for individuals and companies that send international shipments.

Interactive elements in the experiments allowed DHL to easily track conversions and engagement.

Check out the DHL landing page here!

The results

“Moving from a very low conversion rate to 9% really made a difference in our ROI” – Rolf Inge Holden, Global Marketing Specialist at DHL.

Today, DHL has used ion interactive to create landing pages in more than 220 countries and territories in the Americas, Europe and Asia. The DHL team used the ion interactive A / B test capabilities to further customize and enhance your campaign messages.

From his experience working with ion interactive, Global Marketing Specialist Rolf Inge Holden further reported on the strategy’s success:

“Fifty countries are now working with the same tool, and that means that we have full visibility of the results and we can learn from each other, reusing best demonstrative practices in all countries.

When managing a global brand like DHL Express, brand consistency has always been important. Together with ion interactive, we developed a set of specific DHL models that offer us great flexibility, but also guarantee that consistency. ”

The ion platform is a powerful tool for DHL marketers, and we can do things we’ve never done before. ”

Want to learn more about creating interactive experiences using this tool? Then click on the banner below and see how it works!