Learn how to create your own HTML email signature – WAU
Having an HTML email signature is a very important marketing technique, as it demonstrates professionalism and reaffirms your business brand. So, find out how to make your personalized signature!
If you ask yourself what HTML means after all, it is nothing more than the acronym for HyperText Markup Language, that is, a markup language used for the creation of web pages. Therefore, HTML allows your documents to be read on both computer screens and mobile devices.
The codes used to create HTML are called Tags and are able to format not only text, but also images and tables. With this, you can create email signatures that bring several elements at the same time.
And I know what you must be thinking after this technical explanation: that making such an email signature is extremely complicated, right?
The answer is no. And the best news is that you can create your own HTML email signature yourself! To see how important this marketing technique is and learn to create yours, stay with us until the end!
What are the benefits of subscribing to an HTML email
To begin, we’ve separated here the three main advantages you will have when obtaining an HTML email signature. Shall we meet them?
Contents are always readable
Do you know when you receive emails whose signatures are so compressed that you can barely read? This is what happens when you create your signature in an image format such as JPG or PNG.
When having an HTML signature, it will be readable in any format, as it will be interpreted as text. And the image that illustrates the signature will also not lose quality if it is hosted on your server.
Contrary to the time when people accessed their e-mails only by computer, today the options are the most diverse: notebooks, tablets, cell phones. So, just as it is important to have a responsive website for these devices, the same goes for e-mail subscription.
Easy to update or create new subscriptions
If you want to standardize the email signature for all members of your company, you need to have a saved template, right? But what if you don’t know how to use Photoshop to create a new signature for each new contributor, how do you do it?
Well, with an HTML signature, you won’t have that kind of problem, because even the employee himself can create a signature for him (we’ll explain more about that later).
Another advantage of having an HTML email signature is that you can use links to direct your audience to content that you want them to see.
Let’s look at some examples: if you want people who communicate with you to know your company’s products or services, you can put in your signature a phrase that says “know our offers” with a link to your website.
How to create an HTML email signature
Now we have prepared here the step by step for you to create your own HTML email signature. Come on?
Step 1: Access the WAU Stamp
To subscribe to your HTML email, you can count on a free tool developed by Websites Are Us called WAU Stamp.
The first step is integration for you to register with WAU Stamp. To do this, simply enter your data:
If you prefer, you can also perform the creation step from your Google account.
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Step 2: fill in your social media information
It is essential to know how to be present on social networks, as they are the online channels through which you can interact with your audience, in addition to generating new business opportunities.
So, you can insert your profile on LinkedIn, the largest professional network in the world (to the point that we launched the Personal Marketing course on LinkedIn at Websites Are Us University), your fanpage on Facebook, your profile on Twitter, Instagram, YouTube channel and Skype ID.
Step 3: choose an image for your email signature
If you already have a profile photo that you use on a social network like Facebook or LinkedIn, you can insert it in your subscription.
To do this, simply enter the social network, right-click on the profile photo and select “copy image address”. Then, just right-click on the WAU Stamp field that says “enter the address of your photo or avatar” and select paste, or simply execute the command Ctrl + V.
If you have a photo of yourself on your website or elsewhere on the web, you can copy and paste the address of the image into the field that says “link to your image”.
On the other hand, if you want to insert a banner in your signature, you just need to put the URL of your banner in the field that says “insert the address of the image of the banner or CTA”.
And if you already have a banner inserted in any URL, you can place it directly in the field that says “banner link”.
Step 4: style your email signature
Finally, it’s time to choose the layout that your signature will have.
First, you must choose the template that can bring the text below the photo or next to the photo.
Then, select the font for your signature as well as its size, color in the name and color in the text (which we suggest to be different).
And finally, it’s time to select the image size – which can be small, medium or large. All ready! You will have your HTML email signature!
Did you like it? So, so you can create your own, access the WAU Stamp and follow the steps above!