Learn how to define your blog’s market niche – WAU
The blog niche is a definition that can make all the difference in the success of your channel. The choice of this position must be made strategically, considering several aspects, such as the interests and knowledge of the authors and the opportunities.
From a technical point of view, it is very easy to create a blog and a website. The tools are becoming more and more intuitive, many of them are free and technical resources are very available. With so many facilities, it is really difficult to find the right cut to talk about.
Whether you’ve got a lot of ideas and don’t know which to explore or you’re completely lost on what topics to cover the most complicated in this process seems to be the choice of the niche for blogging.
If you identified with this dilemma, you arrived at the right post! Read until the end to clarify the main doubts on the subject and understand how to position yourself in the internet content market!
What is a niche for a blog?
Put very simply, the niche of your blog is the main subject that it will deal with.
Travel, technology, beauty, fashion, business management and gardening are some of the – literally – almost infinite possibilities.
At the time when blogs emerged, with the proposal to be virtual diaries of each person’s private life, this definition did not make much sense, but it became necessary with the use that blogs have gained over time.
With the popularization of so-called new media, traditional communication vehicles have lost space for other channels through which people get information, such as social networks. One of the consequences of this was a overspecialization of new vehicles that emerged from that movement.
Instead of watching a 40-minute newscast, to watch a 2:30 story on a particular topic of interest, the internet user can directly consult a blog that deals with the topic and collect the information they need there.
To meet this new profile of information consumers, blogs stopped being daily and became specialized vehicles in a certain subject or segment. That was how the first niche blogs emerged, from which a new business model was created.
What are the advantages of having a well-defined niche?
For those who want to take the blog more seriously, establishing a niche is essential and brings a number of advantages from the business point of view. Next, we’ll explore some of them.
From the historical context of the new needs of information consumers, it is clear that users have very specific interests and look for channels that address exactly their topics of interest.
Anyone looking for a recipe for a special occasion will try to find it on a culinary blog. Who needs to understand what is the best type of makeup for their skin uses a beauty blog – and so on.
If the blog is good, every time the person needs that kind of information, they will return to the channel.
That is, choosing a good niche for your blog guarantees loyalty of the audience. After a few visits, people already know more or less what to expect, and that is exactly what makes them return to the blog again and again.
Build a reputation
After years (and it really is years!) Posting about a certain topic with consistency and reliability, people really start to see your channel as a reference on the subject you talk about.
On the other hand, constant research and deepening on the same topic makes you know more and more about it and bring more complex contributions to your audience.
Whoever makes a good choice for their blog niche and has daily resilience at work ends up building a reputation for themselves.
These people become opinion makers on the topic that they address and are even sought after by the public and other companies to issue opinions on it.
On the other hand, those who do not have a well-defined niche lose focus and cannot build a solid image for themselves and their vehicle. This goes for both personal and corporate blogs.
Better financial return
There are many ways to monetize a blog. Like other creative entrepreneurship businesses, there is no single answer that offers a suitable solution for all cases.
But, despite all the differences, there is one factor that we can highlight as common to all monetized blogs: they all have well-defined niches. Companies, partners and even the public are willing to invest in projects with a well-defined focus. Therefore, having a niche is essential.
In addition, some niches are more profitable than others, either due to the high volume of people interested in the sub-theme, or the lack of other channels that can supply the need for that specific type of information. Therefore, when choosing what your communication channel will be about, it is a good idea to take this into account as well.
You may also be interested in this content!
Advertising Below The Line: What is it and how to apply it in your campaigns?
How to do this segmentation?
If you still don’t have a clear idea about how you want to format your blog, it may be that your head is already boiling, without understanding how to make this cut.
The choice must be well made so that you take full advantage of the potential of that channel.
That is precisely why we will also help in this step in the topics below. Here are the main questions you have to answer in order to find your niche.
What are your interests?
A blog is always a long-term project. So, when choosing what that channel will be, it is essential to take your interests into account. You need to think that you will have to research and write about it more than once a week – if not every day.
For the blog not to become a boring obligation, which runs the risk of being discontinued due to its lack of motivation to produce content, the solution is write about things that are already on your list of interests. This will ensure the longevity of your blog and make it even easier to come up with content ideas.
What knowledge do you have or can you build?
Another aspect that needs to enter the accounts to choose the niche of your blog are your areas of knowledge.
Let’s say you are a marketing expert and also very fond of nuclear physics.
If you choose to blog about physics, it may take years before you have enough knowledge to start writing about it.
Remember if: as a blog author, you are responsible for the content you publish. Depending on the topic covered, the content can have direct consequences on people’s lives (think about fitness and health blogs, for example).
That is why, it is very important that you have solid knowledge about your subject.
Even if you are not yet an expert, you should also take into account your ability to learn about the topic.
Using the example of the blog on nuclear physics again: were you a good physics student at school? Did you take any courses in the area? Is it easy to learn about the subject? This may already change the scenario and make the blog more viable from the point of view of production.
What kind of niche offers the best opportunities?
After analyzing your interests and skills, it’s time to take a look at the market.
You will need to do a benchmarking to understand the competition and also to discover spaces that can still be explored.
The niches can be more or less narrow. The more general, the greater the competition with other blogs. The more specific, the smaller the audience, but you can have the only space on the Web to handle that snippet – that is, the hearing on that matter will be practically exclusive.
If your area is beauty, for example, there are countless approaches that can be taken on this general theme. You can choose to talk about products for oily hair, as well as a blog about treatments for hormonal acne or vegan cosmetics.
Each of these segments will have a different audience, which you need to analyze. Which one offers the most business opportunities? This will be essential if you intend to monetize this blog.
Bonus: what tools for analysis?
If you are just starting out in this blogging market, you will probably have a lot of questions about how to analyze it. A first reading can be done using the keywords.
The volume of searches for certain terms related to the universe you want to address can give valid hints about the number of possible monthly hits, the general interest of people in the subject and the cuts that the public needs most.
After this first analysis, which talks about the present status of the Web, it is good to also make a projection for the future. Every year, Websites Are Us releases the results of an extensive survey that indicates the trends in content marketing for the year.
From this report, you can better understand which points can still be better explored and offer a solution that is in line with trends.
Finding a blog niche is not a simple task and should be viewed strategically. After all, you will have a lot of fun writing the content for your information channel, but it can also become a real business. Do solid analysis and invest in the most promising path.
Are you excited to start this research right now? So, don’t let this animation get lost. Read this post to learn how to create good blog posts and start investing in your strategy now!