Learn how to insert emojis in your email subject in 4 steps – WAU
Have you noticed how the language of the internet is unique? A considerable part of the slang, abbreviations and other forms of communication used in online chat programs and social networks make no sense in almost any other context. Applying some of this to your email marketing can be very efficient. For example: do you know how to insert emojis into […]
Have you noticed how the language of the internet is unique?
A considerable part of the slang, abbreviations and other forms of communication used in online chat programs and social networks make no sense in almost any other context.
Applying some of this to your email marketing can be very efficient. For example: do you know how to insert emojis in the subject of the email?
You probably already know the emojis. They are those small images that some people insert in a text to facilitate communication on the internet.
They can represent a gesture, an object or be combined to highlight something.
Just think about how many messages are sent with just a smiley face. You must have understood everything, even without a word.
Since 2015, there has been a strong trend to apply these images to email marketing work.
But, of course, you still need to learn how to do it right.
So we are going to talk today about how to insert emojis in the subject of email and what are the main advantages of this practice.
Why should I use emojis in my emails?
A problem for companies that intend to communicate online is that, inside the internet, there is almost no space to write anything.
In addition to many users having a short attention span and millions of new content to consume every minute, the physical space for entering text can also be limited.
In the case of email, the subject is more difficult to view on mobile devices, since the size of the screen reduces its extent.
Fortunately, as we already mentioned, emojis say a lot with little.
If you want to talk, for example, about “air travel packages on sale for Christmas”, instead of writing the complete sentence, you can exchange for an airplane emoji and a Christmas tree emoji, adding “packages in promotion”.
In practice, it is easier to notice the difference in length, in addition to the almost unconscious understanding of what the promotion will be about.
Make email more user friendly
Once again, knowing how to insert emojis into the subject of the email can put you higher in your leads’ reading priorities.
Visual reinforcement is a simple and efficient way to get the audience’s attention.
Before they even open the message, they can already understand what it is about.
By passing on information in this way, you can considerably increase your reading and conversion rate for email marketing.
This will help you to save time and resources, which can be dedicated to the best quality of service, fast service, error correction, team training.
Anyway, you will sell more and better.
OK… How do I put emojis in the subject of the email?
1. Use the Get Emoji website
If you look at your email tool, you will notice that there is no emoji option for subject.
If you click on the icon, the image will appear in the body of the text. But as this is not where you want to put your smiley face, then you will need another option.
This is what the Get Emoji website is for. As the name says, you get emojis on it.
It’s a very simple page.
First, you will see all options separated by category. But, if you’re looking for something very specific, you can do a search and find what you want right away.
The only drawback is that the site is in English only, but Google Translate can still be opened in the side tab.
2. Start with a smaller foundation
Now that you’ve figured out how to do this in practice, it’s time to learn how to insert emojis into the subject of email effectively.
After all, your goal is still to increase the conversion rate of your email marketing, right?
The question is: how do you know which and how many emojis will have the best effect on your conversions?
Well, it’s time to start some tests!
To prevent you from shooting in the wrong direction and losing half your audience, create subsegments of your audience and send different subject templates for each one.
If you try to initiate a very drastic change at once, your chances of losing are much greater.
One step at a time and you can stay on track more easily.
3. Track the effects on your conversion rate
You focused on small groups and experimented with various types of email marketing.
It’s time to analyze the data and see what the results of your experiments were.
Your goal is to get more people to read your messages and accept your proposals. So, these are the variables that you must monitor.
Throughout your emoji campaign, use an appropriate email marketing tool to track your leads’ responses.
The more data you have, the better.
Finally, put everything on a graph and see if the indices have been increasing or decreasing for each group in the meantime.
From there, you can tell which formula was most effective and try to infer the reason.
There the eternal cycle of evaluation and adjustment begins.
With each analysis, you try to establish the reason for the success or failure in the previous experiment and create a new test to confirm your hypothesis.
It is the purest emoji science.
4. Take cross-platform compatibility into account
An important detail about how to insert emojis in the subject of email, but which is usually overlooked, is the difference between the operating systems used.
It is true that Android is the most popular on mobile phones and that Windows is more common on computers, but there are also many leads using Mac, iPhone, Linux, Windows Phone, among others.
Why is it important?
Each system will read the emoji code differently.
This means that the image may look a little different on each device or not be recognized at all.
Fortunately, Get Emoji also shows the different versions for each system at the time of choice. So you can select the emoji with greater compatibility.
Now that you understand how to insert emojis in the subject of your email, you can integrate them into your campaigns and improve their performance.
Want more tips for capturing leads? So here’s how to integrate your email marketing and content marketing strategies!